For the beer industry, the market share determines the profit margin. By reviewing the history of Chinese beer, we found that the beer industry naturally has the characteristics of regionality and aggression; Through the resumption of overseas markets, it is found that the markets with higher concentration of mature markets and better competition pattern have better brand profitability.
The beer industry has entered the stock competition era from the incremental era of horse racing enclosure. The basic pattern of the industry has been determined, and the price rise is the way to break the situation. Among them, price increase can only bring short-term results, and structural upgrading is the long-term driving force. Enterprises can improve the overall market share by seizing high-end market share.
With the advancement of high-end industry, consumers' independent choice has been continuously improved. Channels are more and more difficult to be "locked", and consumers' bargaining power is also continuously improving between channels and consumers. At this time, the channel is facing reconstruction and needs to capture consumers through richer product matrix and brand publicity.
