Summary of latest views 1 The revised version of the detailed rules on the standards for the review of network short video content was released. Short video shall not be edited without authorization. On December 15, China network audio visual program Service Association issued the detailed rules for the audit standard of network short video content (2021). The new version of the detailed rules Will play an active guiding role. Aiming at the typical prominent problems such as pan entertainment highly concerned by the society, it provides more specific and clear work guidelines for the front-line auditors of each short video platform. From the perspective of copyright, the copyright disputes between short video and long video exist for a long time. The standard 93 of the detailed rules more effectively protects the copyright of film and television works, is more conducive to the long-term development of copyright protection, encourages creators and constructs a better creative environment. 2. In 2021, China’s game market was nearly 300 billion yuan and overseas revenue exceeded 100 billion yuan. On December 16, the game Working Committee of China music and digital Association and China Game Industry Research Institute jointly released the report on China’s game industry in 2021. In 2021, the actual sales revenue of China’s game market was 296.513 billion yuan, a year-on-year increase of 6.40%. In 2021, the actual sales revenue growth of China’s independently developed games market decreased by about 20% year-on-year and increased by 6.51% year-on-year. The overseas market is still performing well, and the overseas market share is listed stably. The main force of overseas game category distribution is still strategy, role-playing and shooting games. From the perspective of income distribution in key overseas regions, China’s game industry is constantly exploring emerging markets. After the implementation of the new anti addiction regulations, the protection of minors has achieved practical results, and the user structure tends to be healthy and reasonable.
From the perspective of industry configuration, the game industry still has good growth in the long run, It is recommended to pay attention to those with excellent R & D ability: Tencent Holdings (0700. HK), netease-s (9999. HK), Wuhu 37 Interactive Entertainment Network Technology Group Co.Ltd(002555) (002555. SZ), ZuLong Entertainment (9990. HK), and heart company (2400. HK); China’s overseas social platform has a good development trend, increasing influence and leading role. It is recommended to pay attention to chizicheng Technology (9911. HK) and happy gathering (YY.O); in addition, the dividend policy has been continuously released to promote the high quality development of cross-border electricity providers. It is recommended that Alibaba -SW (9988.HK) and SHEIN (unlisted) be recommended. At present, some Chinese manufacturers have reached the international leading level in the short video area, and China Kwai Fu -W (1024.HK) should be concerned.
Risk tips: the risk of intensified market competition, the risk of policy and regulatory environment, the risk of work content review or review, public health risk, etc.
