The number of pets and the number of pet keepers in China continued to grow. In 2020, the economic scale of pets in China was close to 300 billion yuan, the popularity of pet content continued to rise, and the content scale of the head platform increased significantly. In June 2021, the release of relevant content on the head platform of cute pet content increased by about 39% year-on-year
According to the survey, more than 80% of pet content interested users pay high attention to pet and animal related hot topics on social media; More than half of pet content interested users have a positive willingness to accept the marketing content; The recommendation of pet celebrities can improve users' cognition and favor of brands and commodities
According to iResearch accounting, on the Internet head platform where Chinese pet content is gathered, the number of creators with more than 10000 fans and with cute pet as the core content exceeds 100000
The social media platform connects pet celebrities, pet content users and pet content marketing brand owners, meets the needs of different actors through a variety of content and services such as content grass planting, product public testing, live broadcasting and delivery, and plays a core role in the commercial value mining of pet content
The social media platform solves the growth pain points of pet celebrities, promotes the dissemination of pet content, helps pet celebrities accumulate social assets, and promotes the commercialization and Realization of pet content in combination with the needs of brand owners
16.8% of generation Z are interested in keeping pets. They have high enthusiasm for participating in the operation of the brand on online platforms such as social media. At the same time, they are open to domestic brand products, which will bring new opportunities for the marketing and growth of cutting-edge pet brands in the future
