Yangcheng Evening News reporter Dai Manman reported that multiple fund portfolios can be selected at the same time through one click of bank app. This intelligent investment advisory mode has been actively pressed by many banks recently. Recently, a number of banks, including China Merchants Bank Co.Ltd(600036) , Industrial And Commercial Bank Of China Limited(601398) , China Citic Bank Corporation Limited(601998) , Guangdong Development Bank, etc., announced that the subscription function of intelligent investment advisory service was suspended, but the stock customer service was not affected. Industry analysts said that the intelligent investment advisory business pressed the “pause button” mainly to meet the regulatory requirements, and the fund investment advisory business will develop in a more standardized direction in the future.
“Some functions of geek intelligent investment business of our bank will be gradually offline from 2021. From July 27, 2021, only position inquiry, redemption and other functions will be retained, and all kinds of suggestions or reminder services will not be provided.” Industrial And Commercial Bank Of China Limited(601398) app shows that its intelligent investment advisory service “Ai investment” will suspend product subscription from December 4, 2021, and redemption and position adjustment transactions will not be affected.
China Merchants Bank Co.Ltd(600036) intelligent investment advisory service “Capricorn intelligent investment” also recently issued a reminder that Capricorn intelligent investment is undergoing standardized transformation, and the purchase function will be suspended. The redemption and position adjustment transactions of the original position customers will not be affected, and there is a risk that the service will not be provided continuously in the future.
In fact, according to the reporter’s incomplete statistics, since August, a number of banks including Shanghai Pudong Development Bank Co.Ltd(600000) , China Citic Bank Corporation Limited(601998) and Guangdong Development Bank have successively issued announcements to suspend the subscription function of intelligent investment advisory service, and some banks only retain the position query and redemption functions.
The so-called intelligent investment adviser means that banks understand customer needs through questionnaires and algorithms, and realize personalized investment schemes based on public funds, so as to achieve the purpose of dispersing investment risks. From the practical point of view, most banks can satisfy customers through one click purchase, form their own asset allocation scheme, and have the functions of after-sales inspection, one click optimization and so on.
In fact, in recent years, in addition to the “Ai investment” of ICBC and the “Capricorn intelligent investment” of China Merchants Bank, many bank retail businesses have made great efforts in intelligent investment consulting business. Low threshold, low rate and AI intelligence once became the key words of bank publicity.
Why does the business that banks once competed for power now take the initiative to press the “pause button”? Many people in the banking and fund industry said that the adjustment of the banking department’s intelligent investment advisory business is mainly to meet and improve the regulatory requirements. Recently, many local securities regulatory departments issued the notice on regulating fund investment advice activities, which made it clear that the fund investment advisory business must abide by the six bottom lines, including that institutions without the qualification of fund investment advisory business shall not provide fund portfolio strategic investment advice, provide specific fund composition proportion advice in the fund portfolio, and display the performance of the fund portfolio.
Among them, the notice specifies that the fund investment advisory institution shall make the stock fund portfolio strategy recommendation activities meet the above six requirements before December 31. A fund sales institution that does not have the qualification of fund investment consulting business shall rectify the stock providing fund portfolio strategy recommendation activity to a fund sales business that meets the above requirements before June 30, 2022.
(Yangcheng Evening News)
