Text / figure Yangcheng Evening News reporter Zhang Wen correspondent Li sifan Gao fangyue
"This authentic Nanxiong sausage is steamed with a layer of celery at the bottom. It's very delicious. The bacon is fried with garlic. It's even more delicious." In the sun drying farm, farmer he Taishan enthusiastically recommended his own cured food to reporters.
Recently, the reporter learned from an interview with Nanxiong City that the local new agricultural business entities have found their own enterprise positioning in recent years, actively explored the transformation road of Nanxiong cured meat by integrating advantageous resources, extending the breeding industry chain, and gave full play to the advantages of the ecological barrier industry in northern Guangdong, so as to truly integrate the high-quality Shenzhen Agricultural Products Group Co.Ltd(000061) in northern Guangdong into the Great Bay area of Guangdong, Hong Kong and Macao and help rural revitalization.
Farmers take the "free ride" of production and marketing docking
When the north wind blows, the cured meat is fragrant. In autumn and winter, strings of cured meat, sausage and cured duck can be seen everywhere in the small yard in the countryside or on the balcony in the streets and alleys of the city... For the Nanxiong people in Shaoguan at the junction of Guangdong and Jiangxi provinces, eating cured meat is not only the taste, but also a childhood memory.
Walking into the four brain village of Quan'an town deep in the mountains, the reporter saw that the farmer he Taishan was feeding his flying ducks and pheasants. He Taishan said that he has been breeding for a living for many years. In the past, he used to worry about the lack of sales channels for raw birds. Now he gets a "free ride" for the production and marketing docking of a local enterprise, and his captive chickens and ducks will no longer worry about sales.
He Taishan is a cooperative farmer of an enterprise in Nanxiong City. Hundreds of meters away from the breeding farm in hetaishan, this enterprise also has its own drying farm. The reporter saw on the drying ground that Bacon and sausage made of wax were hung on bamboo poles, glowing in the sun. Workers are carefully adjusting the spacing of sausages and bacon so that these sausages can be fully air dried and dried.
"Our drying ground is 580 meters above sea level, with a large temperature difference between day and night, sufficient sunshine during the day and long frost period in winter." Li Guiwen, general manager of the enterprise, told reporters that such an environment is conducive to heat expansion and cold contraction, helps ingredients penetrate into meat, and the cured meat made of wax will be more chewy.
Li Guiwen said that like most agricultural enterprises, the company has also faced the test of market changes in the past two years. After years of development and innovation, combined with a large number of market visits and research, the company decided to combine with reality, actively extend the secondary and tertiary industry chains on the basis of firmly grasping the primary production (breeding), and take Nanxiong cured meat brand "Guzhong bird" as one of the key development projects of the company.
Government promotion brings more orders
"Now, in addition to greater popularity, products will also be labeled with trademarks, have special brands, and there are an endless stream of orders every day." He Taishan said that the promotion from the government level has brought very good publicity results.
In fact, in recent years, Nanxiong City has vigorously supported the industrial development of agriculture related enterprises, guided enterprises to establish close linkage between production and processing with experts from relevant universities, and conducted comprehensive and systematic planning for the procurement of processing plant facilities and equipment and the layout of tanning yard according to the guidance of the expert group, combined with scientific wax making methods, so as to achieve more hygienic and more standard on the basis of maintaining the original ecology A more large-scale processing and production system will truly create a consumer reliable local characteristic high-quality cured meat brand.
(Yangcheng Evening News)
