The hair service market is expected to reach 100 billion space, and private chain institutions will rise.
Hair medical services are subdivided into hair transplant services and medical care and fixation services. With the technological innovation of hair service and the strengthening of consumer education, the market of hair health service has expanded rapidly. According to frost Sullivan’s prediction, the scale of China’s hair health service market is expected to reach 138.1 billion yuan in 2030, and the market scale CAGR is expected to reach 22.3% from 2020 to 2030. The future market space is broad and can be expected. Private chain hair agencies have rich experience, standardized services and quality assurance, and are favored by consumers. In 2020, the market share accounted for 23.9%, with strong growth.
The patient base is large, the penetration rate is low, and the demand growth is driven by technological development.
The potential demand for hair services is large and the penetration rate is low. According to the data of the National Health Commission, in 2020, China’s population with hair loss reached 250 million, and the penetration rates of hair transplantation and medical treatment and fixation services were 0.21% and 1% respectively. The penetration rate of hair medical services was low and there was a large room for growth. With the improvement of per capita income and the gradual enhancement of consumer education and other factors, the renewal iteration of hair transplantation technology will bring better and more comfortable experience to patients, and the potential demand of consumers is expected to continue to expand.
The one-stop service of hair transplantation + fixation meets the diversified needs of patients, and the advantages of private chain hair service institutions are prominent.
The one-stop service of hair transplantation + medical treatment can meet the needs of different hair problems, provide non-surgical care, treatment and surgical hair transplantation, solve the problems including dry, greasy and hair loss, and create a full closed-loop service of hair service. Due to its standardized operation mode, strong marketing mode and rich medical resources, private chain institutions have prominent advantages and great development potential in the hair service market.
Key companies and investment suggestions: we suggest actively paying attention to hair medical service chain institutions. Hair medical service institutions are in the middle reaches of the hair medical industry and have strong bargaining power. In the future, they are expected to benefit from the improvement of the penetration rate of the hair medical industry and the rise of the unit price of service customers, so as to achieve rapid development. Institutions with strong brand, high chain degree and excellent operation are expected to rapidly increase the market share. It is suggested to pay attention to Yonghe medical. Yonghe medical is expected to meet the diverse needs of patients by relying on the two businesses of “hair transplantation + medical care and fixation”, and the multi-level service system will drive the rapid growth of the number of patients; Visit detection, diagnosis and treatment planning and one-stop service after treatment and treatment are conducive to improving the patient experience and continuously improving the service quality. The company has strong chain expansion ability and advantageous geographical coverage. It has covered 26 provinces and 52 cities in Hong Kong, and has accelerated its regional layout across the country. It aims to build 50 new medical institutions in the next few years. The company will have a standardized distribution of 246 doctors, and the company will have more registered doctors to occupy the market.
Risk tips: attracting customers less than expected, losing doctors, damaging brand reputation and medical malpractice
