China will implement the strategy of expanding domestic demand. The "darkest hour" in the household appliance sector may have passed (with shares)

The meeting of the Political Bureau of the CPC Central Committee held on December 6 stressed that next year's economic work should be stable and seek progress while maintaining stability. Implement the strategy of expanding domestic demand, promote the sustained recovery of consumption, actively expand effective investment and enhance the endogenous driving force of development; We will promote the construction of affordable housing, support the commercial housing market, better meet the reasonable housing needs of buyers, and promote the healthy development and virtuous cycle of the real estate industry.

Soochow Securities Co.Ltd(601555) believes that the conference ranked "promoting the construction of affordable housing" first, that is, the construction of affordable housing may replace the construction of commercial housing and gradually become an important starting point for the growth of real estate investment. "Supporting the commercial housing market to better meet the reasonable housing needs of buyers" means that for commercial housing, guarantee sales is the first. Only when the sales of commercial houses are stable can we help those developers in trouble supplement cash flow and build market confidence. It can be seen that the latest statement on the real estate industry at the Politburo meeting is intended to stabilize market confidence rather than turn to comprehensive stimulus.

Huaan Securities Co.Ltd(600909) it is expected that the capital turnover dilemma of the real estate industry will be gradually alleviated and the pattern will be accelerated and optimized. Feed back to the end of the household appliance sector and believe that the "dark moment" of the sector may have passed, and the reasonable and orderly release of rigid demand and improved house purchase demand will form a strong support for the growth of the sector. In the stage of stock competition, white electricity and kitchen electricity leaders with outstanding advantages in products and efficiency and continuous optimization are expected to take the lead in valuation repair.

Huaan Securities Co.Ltd(600909) it is recommended to focus on the white power leaders Haier Smart Home Co.Ltd(600690) , Midea Group Co.Ltd(000333) , Gree Electric Appliances Inc.Of Zhuhai(000651) whose competition pattern is continuously optimized and whose profitability is expected to be repaired in the second half of the year. It is recommended to focus on the integrated stove leader Marssenger Kitchenware Co.Ltd(300894) with continuous optimization of product structure and steady expansion of multiple channels, as well as the integrated stove leader Zhejiang Entive Smart Kitchen Appliance Co.Ltd(300911) that comprehensively promotes the improvement of products, brands, channels and management. It is recommended to pay attention to the Siasun Robot&Automation Co.Ltd(300024) leader Ecovacs Robotics Co.Ltd(603486) of sweeping with outstanding comprehensive advantages and building the second growth pole with the help of intelligent life appliances, as well as the Siasun Robot&Automation Co.Ltd(300024) leader Beijing Roborock Technology Co.Ltd(688169) of sweeping with deep technical barriers and rapid expansion of overseas channels.

(Securities Times)

 

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