Zhongxin Jingwei, March 3 – according to the news on the afternoon of wechat “Shanghai market supervision” on the 3rd, in order to purify the network market environment and maintain the order of fair competition, in 2021, Shanghai Market Supervision Bureau focused on the chaos of e-commerce platforms, further strengthened the law enforcement of network unfair competition, the city handled 24 relevant cases and fined more than 4.28 million yuan .
The Shanghai municipal market supervision bureau also announced eight typical cases, including the case of three companies such as Shanghai Benhao Culture Communication Co., Ltd. and the case of Shanghai Lingyi Network Technology Co., Ltd.
case 1: three companies including Shanghai Benhao Culture Communication Co., Ltd. swiped orders and fried letters
In March 2021, Fengxian District Market Supervision Bureau found that Shanghai Benhao Culture Communication Co., Ltd., Shanghai Yuedong JINDA Culture Development Co., Ltd. and Shanghai Rongde Education Technology Co., Ltd. were suspected of fictitious transaction volume through platform monitoring, so it launched an investigation. After investigation, Benhao company was entrusted to brush the bill in the process of agent operation. Through the third-party search for brush hands, Yuedong company and Rongde company were helped to fabricate 241 group purchase orders on multiple platforms, 85 fictional praise numbers and 19448 yuan Commission in total.
The above-mentioned acts of the parties violated the provisions of paragraph 1 and paragraph 2 of Article 8 of the anti unfair competition law respectively. The case handling unit ordered the party concerned to stop the illegal act and imposed a cumulative fine of 680000 yuan in accordance with the provisions of paragraph 1 of Article 20 of the anti unfair competition law.
case 2: letter printing and letter speculation case of Shanghai Lingyi Network Technology Co., Ltd.
In March 2021, Changning District Market Supervision Bureau received an investigation assistance letter from Shenzhen market inspection bureau, requesting to assist in the investigation of the group control management system of Shanghai Lingyi Network Technology Co., Ltd. During the investigation, it was found that the party concerned was suspected of being entrusted to brush bills for others’ stores. According to the investigation, during the period from September 14 to October 11, 2020 and from April 1 to April 22, 2021, the parties brushed the bill for others’ stores on multiple platforms. The parties concerned issued the order brushing task on the Internet, designated to send only small gifts after purchasing products, not ordered goods, and increased 46 false orders.
The above-mentioned acts of the parties violate the provisions of paragraph 2, Article 8 of the anti unfair competition law. In accordance with the provisions of the first paragraph of Article 20 of the anti unfair competition law, the case handling unit ordered the party concerned to stop the illegal act and fined 500000 yuan.
case 3 series of letter swiping and letter frying cases of three companies including Shanghai Maotan Culture Communication Co., Ltd.
In July 2021, when handling other cases, Putuo District Market Supervision Bureau found that Shanghai Maotan Culture Communication Co., Ltd. was suspected of luring operators to sign business promotion contracts by helping customers improve their goodwill. After investigation, cat detection company recruited brush hands through wechat group to increase the transaction volume for its customers Shanghai Jinshan Xueda (Xiamen) Education Technology Group Co.Ltd(000526) further education school and Yonghua information technology (Shanghai) Co., Ltd., improve the star rating of customers on the platform and improve the ranking among competitors of similar formats. Cat detection company organized 3784 false transactions for multiple platform online stores of Xueda (Xiamen) Education Technology Group Co.Ltd(000526) , Yonghua information.
The above-mentioned acts of the parties violated the provisions of paragraph 1 and paragraph 2 of Article 8 of the anti unfair competition law respectively. The case handling unit ordered the party concerned to stop the illegal act and imposed a cumulative fine of 450000 yuan in accordance with the provisions of paragraph 1 of Article 20 of the anti unfair competition law.
case 4: order printing and letter frying case of Shiheng (Shanghai) Technology Service Co., Ltd.
In December 2020, the law enforcement corps of the Municipal Bureau found in its daily inspection that Shiheng (Shanghai) Technology Service Co., Ltd. was suspected of providing help for customers to brush orders and fry letters. After investigation, when acting as an agent for takeout operation business, the parties provided customers with orders brushing tutorials, specifically guided customers to generate false orders, artificially manipulated scores and comments, and helped brush 231 orders in total. At the same time, the parties also organized employees to brush the bill for the self operated store.
The above-mentioned acts of the parties violated the provisions of paragraph 1 and paragraph 2 of Article 8 of the anti unfair competition law respectively. The case handling unit ordered the party concerned to stop the illegal act and fined a total of 400000 yuan in accordance with the provisions of paragraph 1 of Article 20 of the anti unfair competition law.
case 5: the case of Shanghai Shiju Trading Co., Ltd. brushing and letter frying
In February 2021, Songjiang District Market Supervision Bureau received a report that Shanghai Shiju Trading Co., Ltd. was suspected of bill swiping. After investigation, in order to improve the competitiveness of their online platform stores, the parties involved made false transactions through third-party employees from September 2020 to February 2021, and made false publicity on the trading volume and trading volume of several commodities in their online platform stores. A total of 1827 orders were swiped by the parties, the total amount of false transactions was more than 160000 yuan, and the swiping Commission was more than 40000 yuan.
The above-mentioned acts of the parties violate the provisions of paragraph 1 of Article 8 of the anti unfair competition law. In accordance with the provisions of the first paragraph of Article 20 of the anti unfair competition law, the case handling unit ordered the party concerned to correct the illegal act and fined 400000 yuan.
case 6: the case of Shanghai Zhaolin Industrial Co., Ltd. brushing and frying letters
In August 2021, Shanghai Hongkou District Market Supervision Bureau conducted an investigation on Shanghai Zhaolin Industrial Co., Ltd. After investigation, in order to attract users to obtain more trading opportunities, the parties involved fictitious 1241 orders, fictitious sales amount of 1044682 yuan and paid a billing Commission of 1001000 yuan for their own stores on the network platform with the help of billing service personnel from January 7, 2021 to February 2, 2021.
The above-mentioned acts of the parties violate the provisions of paragraph 1 of Article 8 of the anti unfair competition law. The case handling unit ordered the party concerned to stop the illegal act and fined 300000 yuan in accordance with the provisions of paragraph 1 of Article 20 of the anti unfair competition law.
case 7 case of order printing and letter frying of Shanghai Jiadi Catering Management Co., Ltd.
In April 2021, the law enforcement corps of the Municipal Bureau found that the merchant network service agreement signed by Shanghai Jiadi Catering Management Co., Ltd. was suspected of entrusting others to organize the bill brushing. According to the investigation, during the performance of the contract, the parties entrusted others to recruit platform members for offline on-site store exploration, and issued the designated evaluation as required. According to statistics, there are 20 false and misleading commercial advertisements made by the parties to the user’s evaluation.
The above-mentioned acts of the parties violate the provisions of paragraph 1 of Article 8 of the anti unfair competition law. The case handling unit ordered the party concerned to stop the illegal act and fined 200000 yuan in accordance with the provisions of paragraph 1 of Article 20 of the anti unfair competition law.
case 8: case of order printing and letter speculation of Rudong Ningyu Network Technology Co., Ltd.
In July 2020, the market supervision bureau of Songjiang District received a report that the online platform store of Rudong Ningyu Network Technology Co., Ltd. was suspected of bill swiping. After investigation, since July 1, 2020, the parties have used small gifts as bait to guide consumers to shoot the specified products, and then refund through wechat to improve the product transaction volume. There are 447264 fictitious transaction records of the parties, with a total transaction amount of 4864 yuan.
The above-mentioned acts of the parties violate the provisions of paragraph 1 of Article 8 of the anti unfair competition law. In accordance with the provisions of the first paragraph of Article 20 of the anti unfair competition law, the case handling unit ordered the party to stop the illegal act and fined 200000 yuan.
