The national development and Reform Commission and the Ministry of industry and information technology jointly issued the notice on the implementation plan for invigorating industrial economic operation and promoting high-quality industrial development on December 14. The circular proposes to release the consumption potential in key areas. Accelerate the promotion and application of new energy vehicles, and accelerate the construction of charging piles, power exchange stations and other supporting facilities. We will improve the household appliance recycling system and implement the household appliance producer recycling target responsibility system. Encourage qualified places to launch a new round of old for new action in fields such as household appliances. We will encourage new energy vehicles, smart appliances and green building materials to go to the countryside. Promote the landing and promotion of ultra-high definition video for major scenes such as the broadcasting of the Beijing Winter Olympic Games. Develop new types of information consumption.
Huaan Securities Co.Ltd(600909) believes that the service life of household electricity is usually 8-10 years. The last round of large-scale popularization of "home appliances to the countryside" mainly occurred in 2008-2011. Therefore, it is currently in the middle and late stage of household electricity upgrading. Combined with the "double carbon" policy background, it is expected that the renewal of just needed household appliances will focus on energy-efficient products, and the white power leader is expected to benefit from its technology and product advantages. The promotion of optional household appliances may be accelerated to pry open the increment for small household appliance companies and kitchen faucets. The subsidy categories of the first two rounds of "home appliances to the countryside" policy are mainly just needed household appliances. Under the current situation of high penetration rate, combined with the "common prosperity" policy and consumption upgrading trend, it is expected that the promotion and penetration of optional household appliances may be accelerated.
Huaan Securities Co.Ltd(600909) it is recommended to focus on the white power leaders Haier Smart Home Co.Ltd(600690) , Midea Group Co.Ltd(000333) , Gree Electric Appliances Inc.Of Zhuhai(000651) whose competition pattern is continuously optimized and whose profitability is expected to be repaired in the second half of the year. Focus on the integrated stove leader Marssenger Kitchenware Co.Ltd(300894) with continuous optimization of product structure and steady expansion of multiple channels, as well as the integrated stove leader Zhejiang Entive Smart Kitchen Appliance Co.Ltd(300911) that comprehensively promotes the improvement of products, brands, channels and management. Pay attention to the sweeping Siasun Robot&Automation Co.Ltd(300024) leader Ecovacs Robotics Co.Ltd(603486) with outstanding comprehensive advantages and building the second growth pole with the help of intelligent life appliances, as well as the sweeping Siasun Robot&Automation Co.Ltd(300024) leader Beijing Roborock Technology Co.Ltd(688169) with deep technical barriers and rapid expansion of overseas channels.
(Securities Times)
