Industrial digitization
With the rapid growth of digital economy, the leading position of industrial digitization is becoming more and more prominent
Digital economy is becoming an important engine to boost China's high-quality economic development. In 2020, under the complex and severe economic environment, China's digital economy will still maintain strong growth, with an overall scale of 39.2 trillion yuan, accounting for 38.6% of GDP from 14.2% in 2005, which has played an important supporting role in the overall stable operation of China's economy. With the development of digital economy, the digital transformation of Chinese enterprises continues to deepen, and has changed from the "optional" of leading enterprises in some industries to the "mandatory" of more industries and enterprises. In 2020, the scale of industrial digitization will reach 31.7 trillion yuan, accounting for 80.69% in 2020 from 74.3% in 2015, gradually occupying the leading position in the development of digital economy. The outbreak in 2020 objectively highlights the toughness and advantages of the digital economy, and also reflects the necessity and urgency of industrial digitization. The digital transformation is accelerating its penetration into different industries.
Digital transformation entered the deep water area, and the marketing scene was first widely implemented
More enterprises are beginning to realize that digital transformation has the characteristics of twists and turns. Therefore, enterprises need to start from the core objectives, think about how to transform, how to organize and how to implement the implementation, and then start from a certain link according to the actual situation and phased objectives of the enterprise. For most enterprises, expanding customers and increasing income is their first goal and core demand, so the transformation often starts from the marketing scene of the enterprise. Firstly, as the direct contact between enterprises and customers, marketing Tuoke defines user experience and value to a great extent, which can affect customers' purchase decision. Secondly, as the closest link to the "profit" goal, small and medium-sized enterprises with small transformation capital and great transformation concerns can carry out marketing expansion through digital marketing channels, advertising and publicity, accurate positioning of target customers, quickly achieve profits, obtain direct effect feedback, and further lay the foundation for the gradual and comprehensive transformation of enterprises. Finally, the traditional way of getting customers is no longer suitable for the rapidly changing market environment. Enterprises urgently need to transform and upgrade in the link of open source customer expansion in order to break the sales bottleneck of enterprises.
