Management adjustment is conducive to strategic innovation, younger team and maintain combat effectiveness
The company announced that Luo Yanji, chairman and President of the company, will no longer serve as president of the company, focus on learning and studying the company's long-term development plan, and will focus on long-term strategic innovation in accordance with the national strategic emerging industry planning guidelines 2020-2035.
The board of directors decided to appoint pan Xinxin as the president of the company to be responsible for the daily operation and management of the company. Pan Xinxin has joined the company since Inly Media Co.Ltd(603598) was founded. He has 17 years of experience in marketing communication and e-commerce services, and has been engaged in operation and management for nearly 15 years. The younger generation of managers is conducive to maintaining the vitality of the team.
A wholly-owned subsidiary was established to expand the new field of metauniverse, focusing on strategic emerging industries such as commercial application of XR technology, digital human and virtual IP
The company deliberated and passed the proposal on the company's foreign investment to establish a wholly-owned subsidiary: in order to accelerate the company's innovation and development strategy, the company plans to invest and establish a wholly-owned subsidiary with its own capital of 50 million yuan, focusing on strategic emerging industries such as commercial application of XR technology, digital human and virtual IP.
The main business crosses the traditional marketing boundary and has actively arranged short video and live broadcast e-commerce for 20 years
The company actively layout new fields such as short video. In the first half of 2021, the original short video content effect advertising was produced in nearly 10000, and the total service exceeded 200 customers, including fast hand, perfect diary, water drop protection, car owner, Kwai lung, AI chat technology, and so on, covering financial insurance, net clothing, makeup and other industries.
In terms of social marketing and e-commerce comprehensive services, the company has improved its construction of new media marketing and content e-commerce industry services, including celebrity incubation, content creativity, social marketing, live e-commerce, DP e-commerce, supply chain construction, etc. By the first half of 2021, the company has incubated and signed more than 100 online celebrities, talent, star artists and TV hosts. The company's e-commerce comprehensive service business has gradually expanded to other new categories such as big health, pets and clothing around basic categories such as food, beauty and 3C digital. The company has strengthened its capacity to supply chain and focused on DP business. Currently, the company has been developing supply chain cooperation with nearly ten brands such as Fu Jia, colorkey, Joyoung, Renhe group and so on. The DP team has been established in Beijing and Hangzhou, and has built a tiktok, including colorkey, Joyoung, and so on.
Risk tip: new business expansion is not as expected; The performance of subsidiaries is less than expected; Intensified market competition
