In 2021, trillion transactions occurred frequently in the A-share market, and the annual turnover reached a new high since 2015. In such a market, what is the record of the brokerage business department?
Recently, the operating conditions of branches of securities companies in many places in 2021 have been released one after another. According to the data, the overall operating revenue of the brokerage branches in Shanghai and Shenzhen was 27.722 billion yuan and 14.706 billion yuan respectively. The year-on-year growth rate of the two regions was basically the same, in the range of 23% ~ 24%.
In terms of wealth management transformation, according to the calculation of the reporter of the securities times, the proportion of financial product consignment income of the business department in Shenzhen is higher than the industry level, which shows that investors in first tier cities are more likely to accept the investment concept of product allocation.
In the performance of the business department in Shenzhen, Guosen Securities Co.Ltd(002736) Tairan No. 9 Road business department won the local “first in both revenue and total profit indicators” last year, but both decreased slightly compared with the same period More than China Merchants Securities Co.Ltd(600999) business departments have made significant progress, and the scale of revenue has doubled to enter the top five.
the revenue of Shenzhen and Shanghai business department increased
Investors’ enthusiasm for entering the market will not decrease in 2021. According to the data recently disclosed by the China Securities Association, by the end of last year, the securities industry had opened 298 million A-share capital accounts for customers, with a year-on-year increase of 14.89%. The ending balance of customer transaction settlement funds (including credit transaction funds) was 1.90 trillion yuan, an increase of 14.66% over the end of the previous year, and the customer base continued to expand.
Active customer transactions drive the profitability of branches. According to the analysis report on the operation of securities brokerage branches in Shanghai in 2021 recently disclosed by Shanghai Securities Association, the operating revenue of branches in Shanghai last year was 27.722 billion yuan, an increase of 23.47% over 22.452 billion yuan in the same period last year.
In terms of specific indicators, A-share trading in Shanghai in 2021 was 67.4 trillion yuan, accounting for 26.1% of the total trading volume in Shanghai and Shenzhen, while the average commission rate of A-share in Shanghai last year was 0.28%., On this basis, the commission income of the business department in Shanghai is about 18.9 billion yuan.
In terms of Shenzhen, according to the data collected by Shenzhen Securities Association on the branches actually carrying out brokerage business, the cumulative operating revenue from January to December 2021 was 14.706 billion yuan, an increase of 23.55% year-on-year compared with 11.903 billion yuan in 2020. In terms of total profit, the total profit from January to December 2021 was 4.834 billion yuan, a year-on-year increase of 18.51%.
“Consignment of financial products” has always been regarded as one of the indicators to measure the wealth management transformation of securities companies, and also reflects the acceptance of investors to the concept of product configuration investment.
According to the data of Shenzhen Securities Association, the sales amount of financial products of Shenzhen business department from January to December 2021 was 930819 billion yuan, of which the sales of floating income financial products were the main, and the annual cumulative sales amount was 811327 billion yuan, accounting for 87%.
Individual investors are the main force in purchasing financial products. From January to December 2021, the scale of “individual purchase” in Shenzhen reached 820742 billion yuan.
In this context, the sales revenue of financial products of Shenzhen business department from January to December 2021 is 25.37 yuan, which is estimated to account for about 17% of the operating revenue. According to the data of China Securities Association, the net income of financial consignment in the whole industry accounts for 13.39% of the brokerage income.
Shenzhen Sales Department top five transformation
The performance of the business department has its own merits. So far, only the profit data of branches in Shenzhen have been disclosed, and the top five have changed greatly.
Specifically, Guosen Securities Co.Ltd(002736) Tairan No. 9 Road business department is firmly on the “throne” in Shenzhen. In 2021, its operating revenue and total profit were the first, with 791 million yuan and 613 million yuan respectively. However, the profit scale decreased slightly compared with the previous year, with a decrease of 5.73% and 6.31% respectively.
Guosen Securities Co.Ltd(002736) another business department has stepped back significantly. Hongling Middle Road business department, which is famous for its institutional business, has a cumulative revenue of 276 million yuan from January to December 2021, a year-on-year decrease of 19.45%, falling from third to seventh; The total profit under the same caliber was 123 million yuan, a year-on-year decrease of 36.16%, falling from the third to more than ten.
At the same time, the two business departments of China Merchants Securities Co.Ltd(600999) achieved a great leap forward in 2021. The business department of China Merchants Securities Co.Ltd(600999) building had a cumulative revenue of 415 million yuan from January to December last year, with a year-on-year increase of 136.77%, rising from the eleventh to the third place; Shennan East Road business department ranked fifth with a revenue of 411 million yuan, rising by one, and the revenue scale increased by 108.74%.
In the ranking of total profits, China Merchants Securities Co.Ltd(600999) the above two business parts ranked second and third with 412 million yuan and 326 million yuan respectively, rising to ninth and fourth in turn, and the profit scale also doubled.
It is worth noting that up to now, there are still many business outlets losing money. According to the data disclosed by Shenzhen Securities Association, 256 of the 528 brokerage business departments in Shenzhen have negative total profits, accounting for 48%, and the specific amount of losses has not been disclosed.
