Securities code: Mango Excellent Media Co.Ltd(300413) securities abbreviation: Mango Excellent Media Co.Ltd(300413) Announcement No.: 2022004 Mango Excellent Media Co.Ltd(300413)
2021 annual performance express
The company and all members of the board of directors guarantee that the information disclosed is true, accurate and complete without false records, misleading statements or major omissions.
Special note: the financial data of 2021 contained in this announcement is only preliminary accounting data, which has not been audited by an accounting firm, and may be different from the final data disclosed in the annual report. Investors are reminded to pay attention to investment risks.
1、 Main financial data and indicators in 2021
Unit: 10000 yuan
Increase / decrease range of the project in the same period of last year in the reporting period (%)
Total operating income 153525675140055350 9.62
Operating profit 2135416220063974 6.43
Total profit 2113966519867478 6.40
Attributable to shareholders of listed companies 2113572619821595 6.63
Net profit of
Attribution after deducting non recurring profits and losses 2077533418462032 12.53
Net profit attributable to shareholders of listed companies
Basic earnings per share (yuan) 1.17 1.11 5.41
Weighted average return on net assets 16.25% – 20.46% – 4.21%
Increase / decrease range at the end of the reporting period (%)
Total assets 259390676194830746 33.14
Attributable to shareholders of listed companies 169658827105879782 60.24
Owner’s equity
Share capital 1870720817803775 5.07
Attributable to shareholders of listed companies 9.07 5.95 52.44
Net assets per share (yuan)
Note: the data in this table are the data of the company’s consolidated financial statements.
2、 Description of operating performance and financial status
1. Operating conditions, financial conditions and main factors affecting operating performance during the reporting period
In 2021, the Communist Party of China ushered in its centennial birthday, the historical intersection of the “two centenaries” and the opening year of the 14th five year plan, opening a new journey to build a modern socialist country in an all-round way. Guided by the spirit of Xi Jinping general secretary’s series of important speeches, the company resolutely implements the decision and deployment of the Central Committee on promoting the in-depth integrated development of media and comprehensive management in the field of culture and entertainment, adheres to the mission of the party, media and state-owned enterprises, and faces the changes in the competition pattern of the industry based on the new development stage of building a mainstream new media group, We will continue to strengthen the guidance of media value and independent innovation of content, actively respond to the repeated impact of covid-19 pneumonia, and promote the development of various businesses to make steady progress and improve quality. During the reporting period, the company achieved a total operating revenue of 15.353 billion yuan, a year-on-year increase of 9.62%; The net profit attributable to shareholders of listed companies was 2.114 billion yuan, a year-on-year increase of 6.63%. The company’s core main business mango TV Internet video business (advertising + member + operator business) maintained steady growth, realizing an operating revenue of 11.261 billion yuan, a year-on-year increase of 24.28%.
(1) Innovate the system and mechanism, consolidate the advantages of self-control, and strengthen the guidance of content value
The company adheres to the high threshold long video platform content as the king, takes the needs of the times, social emotions and people’s attention as the main direction of content innovation, resists industrial chaos with practical actions, fully leads a new round of innovation trend, and continues to build a high-quality, benign and sustainable content ecology.
In terms of variety show, mango TV has 26 variety show production teams, set up a “program production center”, and is specially equipped with multi-dimensional studios such as technology, guidance and packaging to provide professional support for content production; Establish a “variety project approval committee” to standardize the whole process management of content production and effectively control the program cost; Continue to explore the innovation mechanism and incentive mechanism of content products, improve the efficiency of team cooperation, fully activate the creativity of content teams, and cultivate the endogenous driving force of content innovation. During the reporting period, mango TV launched more than 40 self-made variety shows, “brother through thorns” and “our hot life” to pay tribute to the spirit of struggle of the times. “Brother through thorns” became another strong voice of the year after “riding the wind and waves”, and “brother in Dawan District” became a symbol of the integration of Hong Kong and the mainland; “Goodbye to your lover” takes the “cooling off period of divorce” of the new marriage law as the starting point and takes care of the social reality; Comprehensive N-generation ace IP, such as “sister riding the wind and waves”, “big detective”, “escape from the secret room”, “wife’s romantic travel” and “daughters’ love” have become evergreen trees in the industry.
In terms of film and television dramas, mango TV has 29 film and television production teams and 34 “Xinmang plan” strategic studios. It has established a “film and television drama Planning Committee” to comprehensively manage the drama planning, production and assessment, and realize the whole process system control of evaluation, project approval, production, broadcasting and replay, so as to effectively improve the yield of film and television dramas and comprehensively enhance the competitiveness of platform dramas.
Mango TV launched 170 film and television dramas throughout the year, including 55 key film and television dramas and 84 micro short dramas of “Da mang plan”. Mango monsoon theater took the lead in the industry to subvert the long drama water injection, subvert the suspended expression, subvert the flow dependence, subvert the traditional production and broadcasting, promote the new trend of the industry, promote the innovative development of the film and television industry, and continuously produced nine high-quality and innovative short dramas, such as wolf hunter, lie truth and I’m good in another country. “Rational life”, “Mr. He’s love never forgets”, “song with you”, “when the night is dark”, “beautiful love for you”, “happy duet” and other key film and television dramas have also achieved good broadcasting results. In terms of micro short dramas, we explored the construction of medium and short video clusters of the “damang plan”. The annual popular micro short drama “the attacking Queen” series gained a good reputation and played more than 500 million times.
(2) Consolidate the smart middle platform, gather the momentum of development, and maintain steady growth in the core and main business of Internet video
Mango TV continues to forge a large-scale operation system. Relying on the intelligent middle platform comprehensive matrix with content middle platform, technology middle platform, risk control middle platform and operation middle platform as the core, mango TV forms a business joint force in core sectors such as multi screen integration and advertising member operation, so as to comprehensively improve the market value of content IP.
In terms of advertising business, on the basis of high-quality content guarantee, actively explore new marketing models and tap the advertising value of programs. During the reporting period, 118 new advertisers were developed, and the advertising business revenue exceeded 5 billion yuan, reaching 5.453 billion yuan, a year-on-year increase of 31.75%. By providing one-stop marketing services, self-made variety advertisements have promoted the investment amount of head variety to record highs. The investment amount of “sister 2” has reached the highest in the industry, and the investment volume of comprehensive N-generation high-quality IP project advertising has increased steadily; Customized variety ads adopt the mode of “IP brand interaction”, which has achieved leapfrog growth for four consecutive years; Drama advertising adopts differentiation strategy, develops new soft broadcasting products and widens cooperation channels.
In terms of member business, mango TV overcame the adverse impact of repeated covid-19 epidemic on the offline operation of members and the lagging production progress of important program content. The number of effective members reached 50.4 million at the end of 2021, an increase of 39.5% over the end of 2020. During the reporting period, the member income reached 3.688 billion yuan, a year-on-year increase of 13.3%. Based on the evolution trend of the long video industry and the current market competition pattern, mango TV gradually strengthens channel cooperation, focuses on improving the conversion rate of members and user penetration, and tries to customize the operation of variety members while adhering to the existing methods such as precision marketing and user breaking circle, Head IP, such as “brother through thorns” and “detective”, all adopt the customized operation of members throughout the whole cycle; While comprehensively upgrading the membership interest matrix, the member price will be adjusted from January 2, 2022.
In terms of operator business, during the reporting period, the operating revenue was 2.12 billion yuan, a year-on-year increase of 27.17%. In terms of national business, carry out in-depth strategic cooperation with China Mobile Migu culture around large screen business and 5g innovation business, strengthen business expansion in all provinces, and achieve in-depth coverage of content basic package and value-added package; In terms of business in the province, business income is increased through “offline promotion + Intelligent Recommendation + business innovation”.
(3) Lay out new tracks, extend the industrial chain and cultivate new growth poles
During the reporting period, the company made every effort to promote the accelerated development of Xiaomang app, a “trendy domestic content e-commerce platform”, and realized the linkage of users from programs to apps by creating heavy parties such as “Xiaomang seed flower night” and “Xiaomang new year goods Festival”. During the reporting period, the daily activity peak of Xiaomang app reached 1.26 million. Lay out the offline live entertainment track, rely on high-quality content such as big detective and secret room escape, extend IP from online to offline, create a new brand m-city, commit to building an offline live entertainment complex, establish industry benchmarks and output industry standards in terms of script creation and copyright protection, DM training, offline entity operation, etc.
2. Reasons for the increase or decrease of more than 30% of relevant items in the above table
At the end of the reporting period, the total assets of the company were 25939067600 yuan, an increase of 33.14% over the beginning of the reporting period, the owner’s equity attributable to the shareholders of the listed company was 16965882700 yuan, an increase of 60.24% over the beginning of the reporting period, and the net assets per share attributable to the shareholders of the listed company was 9.07 yuan, an increase of 52.44% over the beginning of the reporting period. There are two main reasons for the large changes in the above items: first, the company realized a net profit of 2.114 billion yuan attributable to the shareholders of the listed company in 2021, resulting in a significant increase in the owner’s equity, net assets per share and total assets attributable to the shareholders of the listed company; Second, the company issued 90343304 ordinary shares in RMB in August 2021, with a net raised capital of 4.486 billion yuan. After the completion of this non-public offering, the company’s total assets Owners’ equity and net assets per share attributable to shareholders of listed companies increased significantly.
3、 Description of the difference from the previous performance forecast
There is no significant difference between this performance express and the previously disclosed 2021 performance forecast.
4、 Other relevant instructions
The financial data of 2021 contained in this announcement is only preliminary accounting data, which has not been audited by an accounting firm, and may be different from the final data disclosed in the annual report. Investors are reminded to pay attention to investment risks.
5、 Documents for future reference
1. The comparative balance sheet and income statement signed and sealed by the current legal representative, the person in charge of accounting and the person in charge of accounting of the company;
2. Other documents required by Shenzhen Stock Exchange.
Mango Excellent Media Co.Ltd(300413) board of directors February 28, 2022
