It's hard to find a bottle of Feitian Maotai. Some people have crooked and bad thoughts.
Recently, Chongqing police cracked a huge case of making and selling fake Maotai.
While destroying four "black dens" for production, storage and marketing, the police seized more than 800 bottles of fake Maotai brand liquor, more than 3000 kilograms of base liquor to be filled, 14 sets of counterfeiting equipment and 27000 sets of packaging materials at the scene, and preliminarily estimated the amount involved at 100 million yuan.
Xiao Zhuqing, a Baijiu expert, said that Moutai's huge profits and high interest rates induced the counterfeiting and selling of criminals. According to the reporter, in recent years, while persistently cracking down on counterfeiting, Maotai Group is also actively expanding production capacity to meet the strong demand of consumers for good wine and fine wine.
Chongqing police cracked a huge case of manufacturing and selling fake Maotai
According to the news of Ping An Chongqing on February 25, recently, Chongqing police carried out network closing operations simultaneously in Guizhou, Hubei and other places, and cracked a super large case of selling fake wine the case is the first typical case of making and selling fake goods by adopting automatic mechanical process production and using webcast drainage
According to the investigation, since July 2020, Wei believed that copying high-end brand liquor could make huge profits, so he worked with Li and others to make and sell high-end imitation Maotai brand liquor. Wei and others bought the Maotai Baijiu based liquor from fan's place. They purchased counterfeit brand labels, handbags, wine cup boxes, anti-counterfeiting identifier and other packaging materials from Guangdong and Guizhou, and the equipment of the capper, packer, automatic labeling machine, etc., and renting houses in the Enshi City Township Joint Office in Hubei, as factories, independently blending, filling and packaging. High imitation Maotai brand liquor is produced in batches.
Qianjiang police investigation found that Wei and others pay great attention to the counterfeiting process. In the process of counterfeiting, new equipment is used to realize the automatic operation of the labeling process. The anti-counterfeiting chip used is highly simulated and difficult to identify with the naked eye. In order to expand sales, Wei and others also hired "wanghong" to produce short videos identifying true and false Maotai brand liquor, register multiple accounts on an Internet short video platform, roll and play, and promote after accumulating popularity. According to Wei and others, he has successively produced and sold more than 20000 bottles of high imitation Maotai brand liquor.
Baijiu fraud case
Baijiu, a high-end liquor that is represented by Feitian Moutai, has been selling well in recent years. The lawless elements are tempted by the huge profits and rush into danger. A bottle of fake wine with a cost of less than 100 yuan can sell for thousands of yuan.
In 2021 alone, several cases of selling fake goods in Maotai were exposed.
For example, in May 2021, the police in Nanning, Guangxi announced a case of fake liquor: a company in Nanning spent more than 120000 yuan to buy 9 pieces of Feitian Maotai liquor, and it was found that they were "Shanzhai" goods. The police involved in the investigation found that the suspect Zhou recovered the wine box, wine bottle and bag, mixed with hundreds of yuan of Prince wine and Han sauce, poured them into the real wine bottle, and then sold them as Maotai at a price of about 2200 yuan. In the whole process of counterfeiting, except that the wine is fake, the bottle body and outer packaging are true.
Another case published in February 2021 showed that a resident of Fengxian District, Shanghai, after successively buying more than 1 million yuan of famous liquor, opened a bottle and found it was a fake Maotai. Subsequently, after tracing the source layer by layer, the Shanghai police found that the fake liquor came from Guiyang. Finally, the police arrested 11 members of the counterfeiting gang and seized more than 20000 bottles of finished and semi-finished drinks of various counterfeit brands, with a total value of more than 50 million yuan.
Xiao Zhuqing believes that basically every famous wine manufacturer will suffer from the harm of fake wine, but they are very taboo to expose it, because they are worried that after consumers know that a brand has fake wine, they won't even dare to drink real wine in the end.
Xiao Zhuqing said that manufacturers should take the initiative to educate channels and consumers on how to identify the authenticity of brand liquor, strengthen traceability in the outer packaging of liquor and the whole logistics, ticket flow and capital flow, make anti-counterfeiting and fidelity sales the norm of the industry, and make counterfeiters have nowhere to hide. On the other hand, consumers should also choose regular channels such as self operated stores, authorized stores or chain liquor merchants with quotas to buy famous liquor, so as to actively prevent being cheated.
Maotai crack down on counterfeiting and expand production
It is understood that since the discovery of the first fake Maotai liquor in 1983, Maotai Group has always insisted on cracking down on counterfeiting at present, Maotai has set up product identification service centers (i.e. Maotai anti counterfeiting Office) in all provinces of the country. In addition to providing Maotai identification services for consumers, Maotai anti counterfeiting office will also assist the public security and industrial and commercial administration departments in carrying out tripartite joint law enforcement to crack down on counterfeiting and selling
In addition, Maotai Group actively cooperated with the government departments in the fight against counterfeiting, and also established its own anti-counterfeiting team to conduct inspections in the market to ensure the quality of Maotai liquor to the greatest extent. For example, in 2017, Renhuai Municipal People's government issued a notice to reward the reporting of the production and sale of counterfeit " Kweichow Moutai Co.Ltd(600519) liquor" and all kinds of illegal acts infringing the intellectual property rights of enterprises.
In addition to cracking down on counterfeiting, Maotai is also actively expanding production to solve the imbalance between supply and demand.
January 2022, Kweichow Moutai Co.Ltd(600519) announced that it planned to invest 4.11 billion yuan to implement the phase I construction project of Maotai flavored wine Xishui tongminba in the 14th five year plan. After the completion of the project, a series of liquor can be formed, with a liquor making capacity of about 12000 tons, a koji making capacity of about 29400 tons and a liquor storage capacity of about 36000 tons
Recently, Ding Xiongjun, chairman of Kweichow Moutai Co.Ltd(600519) group, said at the 2022 China brand power ceremony that to meet people's demand for Maotai liquor to the greatest extent, on the basis of ensuring the quality, we should go through scientific demonstration to improve the production capacity and output.
\u3000
