Ningbo Lehui International Engineering Equipment Co.Ltd(603076) (603076)
Fresh beer has reached strategic cooperation with Suzhou light store and Xi’an light store for another breakthrough at the channel end
According to the November 26th official account of fresh beer 30 km: the company’s fresh beer 30 kilometers recently signed strategic cooperation agreement with Suzhou light store technology and Xi’an light store technology. In the future, the two sides will carry out in-depth cooperation on the “30km fresh beer station project”. Shanghai light store technology is committed to operating the offline retail industry in a digital and omni-channel way, and creatively adopts the operation mode of the combination of operation subject and investment fund to complete the regional rapid layout of the brand, which is highly consistent with the strategic goal of “ten thousand stores in ten years” of 30km fresh beer beating station.
Through the win-win cooperation mode with Suzhou light store and Xi’an light store, the company is expected to quickly open the markets in Suzhou and Xi’an, enter the country and quickly realize the strategic layout of the leading brand of China’s fresh beer beating station.
The strategy of “ten thousand lights” in the 30km beer station has become a spark
In March 2021, the company officially put forward the “ten thousand lights” plan within the 30km fresh beer brand, taking “ten thousand stores in ten years” as the strategic goal of the 30km beer station. In June this year, the first 30 km fresh beer station was unveiled on Jiashan Road, Shanghai. As of the beginning of November, three liquor making stations have been officially opened, and nearly 20 are in the preparation stage for opening. In the future, the company will continue to promote the layout of 30km liquor making stations around Jiangsu, Zhejiang, Shanghai, Xi’an, Chengdu and other places. The strategy of “ten thousand stores in ten years” of 30km fresh beer station has become a spark.
The operation expansion of independent brands was accelerated, and the brand of “fresh beer 30km” was gradually implemented
Refined fresh beer: the development of refined fresh beer channel has accelerated, and the brand of “30km fresh beer” has been gradually implemented. Offline channel: “30km liquor station” has opened 3 stores and successfully entered the mode replication stage; The “30km fresh beer restaurant” system has established a franchise business department, with the core positioning of “community Bistro”, and two stores have been opened in Shanghai. The company’s liquor station and Tavern business will soon enter the accelerated introduction period, and the volume is about to increase.
Online channel: the company’s own brand officially entered Jingdong platform in September, and zanwei mall, 30km away from fresh beer, was officially launched; The company actively cultivates private traffic and actively promotes online publicity and promotion activities. Products: fresh beer 30km “big yellow pot” series, milk Shitao and other products have been sold online, which has been fully affirmed by b-end and C-end customers; A variety of new flavors such as white peach Al and blueberry Gusi will be launched soon.
Capacity planning: Ningbo damuwan 10000 ton factory was put into operation in October. At present, the company has a production capacity of 13000 tons / year. In the strategy of “100 cities and 100 factories”, three wineries in Chengdu, Changsha and Nantong are newly established, and the production capacity is significantly increased. It is expected that the annual production capacity of the company is expected to increase significantly in the third quarter of next year.
Profit forecast and valuation
It is estimated that the net profit attributable to the parent company from 2021 to 2023 will be RMB 130 / 190 / 270 million respectively, with a growth rate of 25% / 43% / 41%, corresponding to PE of 31 / 22 / 16, maintaining the “buy” rating.
Risk warning: epidemic situation affects demand; The sales of independent brand fresh beer and the landing of refined beer projects were less than expected
