The reporter learned from the latest issue of the bulletin of Shenzhen Municipal People’s government that the “14th five year plan” for the development of tourism in Shenzhen (hereinafter referred to as the “plan”) has been officially issued. By 2025, Shenzhen will create three new demonstration areas for the integrated development of culture and Tourism at the provincial level and above, five new national 3A level and above scenic spots, and 100 international routes.
The plan proposes that by 2025, Shenzhen’s modern tourism system will be more perfect, the effective supply and high-quality supply of tourism will be more abundant, the new forms of tourism will develop rapidly, and the system and mechanism of high-quality development of tourism will be more perfect.
Around this goal, Shenzhen will focus on the development of tourism in all areas, all elements and all types of business, implement the “six tasks”, comprehensively improve the comprehensive competitiveness of tourism, create a national global tourism demonstration area, and build a world-class tourism destination with global influence.
1. Build a demonstration city of cultural tourism integration
Shaping the brand of red tourism destination:
Support Yangtai mountain to build a red culture tourism highland integrating leisure, sightseeing and red education. Optimize the layout of red tourism routes, and show the most beautiful scenery of “inheriting the red gene” and “continuing the Spring Story” in Shenzhen by means of guide explanation, teaching in tourism and immersive experience.
Enrich creative cultural tourism products:
Relying on Shuibei jewelry industry cluster, Dalang fashion creative Town, Henggang glasses industry cluster and other fashion industry cluster areas, build a fashion creative base leading the trend. Encourage the creation of digital creative theme industrial parks and create a number of digital creative culture experience bases. Promote the construction of Xinqiao film and television industry base and other film and television bases, and accelerate the launch of large-scale live tourism performances, film and television experience and other tourism products and projects.
Build an international cultural tourism landmark group:
Promote the construction of ten cultural facilities in the new era, such as Shenzhen opera house, Shenzhen Science and Technology Museum, Shenzhen creative design museum, Shenzhen Ocean Museum and Shenzhen Nature Museum, and create a number of “punch in places” for cultural tourism at a high level.
Build a number of cultural tourism consumption gathering places:
Promote the construction of Shatoujiao Shenzhen Hong Kong International Tourism Consumption cooperation zone, focus on Shatoujiao cross-border tax-free consumption core, and build a model area of Shenzhen Hong Kong Cultural tourism consumption. Integrate the tourism and cultural and creative industry resources in the north and south of the OCT area to create an OCT cultural tourism consumption cluster. Enhance the cultural image of gankeng Hakka Town, Dafen Oil Painting Village, Guanlan printmaking base, Dapeng Suo City, Nantou ancient city and other blocks, and create a number of cultural tourism consumption blocks integrating history and culture, characteristic culture and leisure tourism.
2. Build an international coastal tourism benchmark city
Build a beautiful coastal scenery:
Support the construction of the world-class coastal ecological “central tourism and leisure belt” around Longqi Bay, and build an eastern mountain and sea ecological resort with the theme of coastal ecological leisure tourism. Strengthen the city sea connection of Shenzhen Bay super headquarters base, China Merchants Shekou Industrial Zone Holdings Co.Ltd(001979) international cruise home port and other key areas, and create a central urban sea friendly leisure and vitality area with the linkage development of “ship, port, city, tourism, shopping and entertainment”. Relying on Bao’an central area and the coastal area around Qianhai Bay, build a Western innovative and dynamic Bay area integrating marine smart tourism, airport tourism and leisure, marine tourism experience and life and leisure.
Shaping the brand of Marine Tourism:
Optimize and upgrade the “see Shenzhen at sea” tourism project, speed up the construction of cruise ship terminals, develop more tourism routes, and gradually expand the regional scope of routes. Create a tourism brand of “viewing the bay area by sea”, further enrich the marine tourism product system of the bay area, and build “viewing the bay area by sea” and “air sea tour in Dawan district” into a boutique project in Guangdong, Hong Kong and Macao Dawan district. Innovate the mode of “upstream of the bay area +”, launch more inbound routes, and accelerate the development and promotion of themed voyages such as Ledong Bay area, sunrise Bay area, Guochao Bay area, Lexiang intangible cultural heritage and science and innovation Bay area.
Accelerate the development of high-end Cruise Tourism:
Promote the construction of Cruise Tourism Development Experimental Area at a high level. Encourage “China Merchants Eaton” to actively explore new modes of independent operation and management of high-end cruise ships and expand new routes. Support the cruise home port to build an international high-end cruise home port, enrich international cruise tourism routes, and innovate the business model of cruise home port entry tax exemption, cruise tax exemption and local tax exemption. Focus on cultivating and developing local cruise teams, and support cruise companies to organize and operate cruise themed voyages with Chinese cultural characteristics. Promote the development of “helicopter + cruise”, “aircraft + cruise” and “high-speed rail + cruise”, and actively develop low-altitude tourism, air sea combined transport and sea rail combined transport tourism products.
Develop new marine tourism products:
Accelerate the improvement of marine sports infrastructure, plan to develop sailing, windsurfing, rowing, diving and other water projects with high standards, and build a highland for marine leisure sports. We will coordinate the characteristic coastal tourism resources of Nanshan District, Yantian District, Bao’an District, Dapeng new area and Shenzhen Shantou Special Cooperation Zone, integrate marine related food, housing, transportation, tourism, shopping and entertainment resources, jointly launch a number of marine themed leisure tourism products, and create a number of online punch in places. Promote the renovation of Xiaomeisha with high standards and build Meisha Gold Coast tourist area. Plan the tourism routes of Yantian Dapeng Huizhou Shanwei and adjacent Hong Kong Islands, and promote the navigation of maritime tourism routes connecting the East and west of Shenzhen.
3. Build a pioneer city of urban tourism innovation
Innovative development of urban shopping tourism:
Focusing on the construction of an international consumption center city, we will focus on the construction of ten shopping and tourism business circles, including Luohu port, Luohu “Golden Triangle”, Shatoujiao, Futian central area, Shenzhen International Financial Street Holdings Co.Ltd(000402) , Houhai super headquarters, Oct, Prince Edward Bay, Qianhai and Dakong Qianhai. Explore and enhance the cultural connotation of Huaqiangbei commercial street, Dongmen pedestrian street, happy harbor, sea world and other commercial streets, and create a number of world-class shopping and tourism “punch in places”. Strengthen the layout and construction of night economy demonstration blocks, cultivate diversified night consumption patterns, and develop night tourism and shopping consumption.
Accelerate the development of Exhibition Tourism:
Relying on the “two centers and one museum” of International Convention and Exhibition Center, international convention center and science and Technology Museum, upgrade and transform the marine garden and surrounding industrial areas, build an international convention and exhibition city with high standards, and build a convention and exhibition tourism cluster area with global influence. Take advantage of the exhibition resources and industry advantages of Hong Kong and Macao, explore ways such as “one exhibition, two places” and “exhibition going north”, deepen the cooperative relationship with the exhibition industry of Hong Kong and Macao, and jointly carry out large-scale cultural and creative exhibitions, award-winning tourism activities, etc.
Cultivate and develop new forms of Urban Tourism:
Promote the construction of sports tourism experience and consumption complexes such as Shenzhen ice and snow cultural tourism city, and arrange a number of new sports facilities such as water sports centers, extreme sports halls, rock climbing halls and E-sports halls. Actively promote the development of new forms of urban low altitude tourism, and develop multi-type and multi-functional low altitude tourism products and routes. Improve the construction of public leisure facilities such as mountain and Sea Leisure corridors, tourism scenic roads, urban greenways, special cycling lines and mountaineering trails, and develop urban fashion and health tourism and rural tourism products.
4. Build a science and technology enabled tourism leading city
Accelerate the construction of smart scenic spots:
Encourage Grade 3A and above scenic spots and key tourist resorts to build smart tourism scenic spots, guide scenic spots to provide intelligent services such as electronic map, route recommendation and voice navigation, and develop digital immersive tourism experience projects.
Encourage qualified scenic spots and parks to use non-contact products such as UAVs, unmanned vehicles, underwater Siasun Robot&Automation Co.Ltd(300024) and intelligent services Siasun Robot&Automation Co.Ltd(300024) to create a number of high-tech experience parks.
Innovate and develop a new model of cloud Tourism:
We should promote the deep integration of “Internet plus tourism” and accelerate the development of online and offline tourism products, with emphasis on developing new tourism formats such as cloud tourism, cloud entertainment, cloud live broadcasting, and cloud exhibition. Accelerate the launch of high-quality digital creative content products and create a number of new landmarks for online red card punching. Encourage online tourism festivals, consumption activities, events and exhibitions, and launch a number of cloud tourism brands with immersive experience.
Cultivate science and technology tourism products:
Encourage the Shenzhen Observatory and others to establish national science and technology tourism bases. Strengthen the planning and layout of high-quality scientific and technological tourism routes, and focus on launching high-tech enterprises such as Huawei, Tencent, Byd Company Limited(002594) and Dajiang, as well as “science and technology + tourism” high-quality routes connecting scientific and cultural facilities such as Shenzhen Observatory, Shenzhen Science and Technology Museum, Shenzhen Marine Museum and Shenzhen nature museum.
5. Build an international tourism hub city in China
Strengthen regional cooperation in Tourism:
Improve the Tourism Alliance Mechanism of Guangzhou Shenzhen Zhuhai, Shenzhen Dongguan Huishan river. Strengthen island tourism cooperation with Huizhou, Shanwei and other cities, and explore and open up passenger routes for maritime sightseeing and island tourism in the East. Actively explore the mechanism of mutual delivery, cooperation and sharing with Hong Kong and Guangzhou International Cruise ports, and further increase international routes.
Deepen tourism cooperation between Shenzhen, Hong Kong and Macao:
Actively connect with the development strategy of Hong Kong’s “northern metropolitan area”, give play to the connecting role of sea areas and ports, expand and deepen Shenzhen Hong Kong Tourism Consumption cooperation, and support the construction of Dapeng Bay / yinzhoutang ecological recreation tourism circle. Focus on promoting the construction of Shatoujiao Shenzhen Hong Kong International Tourism Consumption cooperation zone and Luohu Shenzhen Hong Kong International Tourism Consumption demonstration zone.
Strengthening international cooperation in Tourism:
We should actively coordinate one belt, one road and the other major countries in Europe and the United States to establish consulates or visa centers in Shenzhen to facilitate entry and exit. One belt, one road city, is to promote the 144 hour transit visa free policy and actively expand international routes connecting the global innovative city and the “one belt” emerging market country node city. We will accelerate the development and promotion of tourist routes that meet the needs of foreign tourists and improve the consumption environment of inbound tourism.
6. Build a model city of tourism consumption service
Improve the level of tourism public services:
Explore the construction of tourism cloud data center, establish a tourism information management and release platform, and plan to build a global smart tourism platform in Shenzhen. Build an offline tourist center system, and arrange public service facilities for tourists in Shenzhen Airport Co.Ltd(000089) , passenger terminals, sports venues and facilities, large commercial complexes, etc. Optimize and upgrade Shenzhen Tourism buses, speed up the opening of more tourism routes, promote the seamless connection of transportation from airports, ports, docks and stations to major scenic spots (scenic spots), and encourage the construction of self driving post stations and camps.
Optimize the tourism consumption environment:
Encourage the transformation and upgrading of museums, libraries, traditional performance venues and characteristic cultural blocks, lay out and build functions such as catering and light food, convenience stores, cafes, small theatres and cultural and creative stores, and cultivate new tourism consumption space shared by hosts and guests. Improve the incentive policies for travel agencies to organize foreign tourism teams to travel to Shenzhen.
Improve the governance ability of tourism market:
Establish and improve the tourism integrity evaluation system, take the sense of experience and satisfaction of tourists as the core evaluation elements, and carry out the credit rating evaluation of the main body of the tourism market. Formulate and improve the “Red List” and “blacklist” systems of travel agencies, scenic spots, hotels, tour guides and team leaders. Improve the tourism emergency rescue system combining government rescue and commercial rescue.
Strengthen tourism publicity and marketing:
Build a tourism promotion system covering the whole city and integrating online and offline. Promote tourism cooperation with international sister cities. Plan and hold a series of consumption theme activities, digital cultural tourism consumption experience activities, tourism special joint marketing and promotion activities and other special activities.
