The reporter learned from the website of the market supervision bureau of Panyu District, Guangzhou that Guangzhou Jinzhao Health Industry Technology Co., Ltd. (hereinafter referred to as “Jinzhao group”) had three false publicity acts in publicizing “huangfengshen” products, and was fined 200000 yuan for violating the Anti Unfair Competition Law of the people’s Republic of China
source: website of Panyu district market supervision and Administration Bureau
The official account shows China’s “WeChat’s public seal” system, “the only Chinese ginseng time-honored brand” and “light year record – Love Box (Box Link)” page, appeared in the “WeChat seal” system from September 7, 2021 to October 27, 2021.
From September 1, 2021 to October 27, 2021, “the highest standard” appears on the poster of “Introduction to Huangfeng ginseng” posted by the group at its business premises “Ginseng” poster appeared “ginseng is a recognized anti-cancer drug; current research has proved that ginseng extract ginsenoside can inhibit tumor cell proliferation, induce tumor cell apoptosis and inhibit cancer cell invasion and metastasis”.
In addition, in the script materials used from September 1, 2021 to October 27, 2021, “ginseng effect: 12. Reduce the toxic and side effects of radiotherapy and chemotherapy; 13. Anti radiation and anti-cancer”, “functional drinks, force the body to be excited under the condition of extreme fatigue, but we don’t know that this is seriously overdrawing the body, which will do great harm to the body over time”.
Guangzhou Panyu district market supervision and Administration Bureau believes that Guangzhou Jinzhao Health Industry Technology Co., Ltd. cannot provide evidence to prove the objective authenticity of the publicity content in the above three channels, and the publicity made by the parties on the performance, function and honor of the goods is false, Then, the company will be fined 200000 yuan in accordance with the relevant provisions of the Anti Unfair Competition Law of the people’s Republic of China.
Public information shows that the current group, founded in 2020, is a diversified and comprehensive business ecosystem integrating brand marketing, e-commerce, big health industry, cultural and tourism projects and entrepreneurship platform. Among them, “huangfengshen” is the main project brand of the group.
Tianyancha shows that at present, the registered capital of the group is 5 million yuan. The company is jointly invested and established by three shareholders, license, Xiao Jinwei and Yao Qian, with shareholding ratios of 60%, 20% and 20% respectively. Lu Xue is the historical shareholder of the company and the legal representative of the company. The business scope of the company mainly includes Internet sales, food Internet sales, health care services (non-medical), etc.
According to public information, huangfengshen is a brand of Changbai Mountain Tourism Co.Ltd(603099) huangfengshen Industry Co., Ltd. (code 871195, hereinafter referred to as “huangfengshen”) listed on the new third board. According to the official website of Huangfeng ginseng, the predecessor of Huangfeng ginseng company is the first state-owned ginseng market established in 1956. It is located in Changbai Mountain Tourism Co.Ltd(603099) “Huangfeng ridge”. With a registered capital of 80 million yuan, covering an area of 400000 square meters and a total assets of 500 million yuan, it is currently the largest group enterprise integrating ginseng and American ginseng planting, processing, pharmacy, cosmetics production, scientific research and terminal sales in China.
