“Dumplings have a soul only when they are wrapped in cash.” Ms. Wu, a citizen of Changsha, is a dumpling lover, but because she is busy at work and can’t often make her own dumplings, “when she saw many people lining up to buy freshly made dumplings, she bought two kilograms. I didn’t expect to go into the pit from now on.”
On February 21, the reporter of Sanxiang metropolis daily visited the market and found that between the quick-frozen dumplings and the dumpling shop, the fresh dumpling shop in Changsha ushered in a highlight moment. Some brands have opened more than 2000 stores, covering more than 100 cities across the country. Other brands are favored by capital and have obtained two rounds of financing. Is the air outlet of the dumpling restaurant coming?
[market]
nearly 400 Jin of dumplings can be sold every day
On February 21, at the yuan Jiyun dumpling store at the South Gate of Changsha, even on weekdays, the transparent glass window of the store was full of customers waiting to buy freshly made dumplings. There are all kinds of dumplings on the counter, including celery fresh meat dumplings, leek fresh meat dumplings, onion fresh meat dumplings and so on.
“Two months ago, I accidentally found that a fresh dumpling shop had been opened here. I thought it tasted good and my wife loved it, so I often came here to buy it.” Grandpa Li is 80 years old. He lives in feicuilinju community near the South Second Ring Road. Today, he specially took 13 bus stops to buy dumplings. “Every week, I will buy 50 yuan of fresh meat dumplings with leek.” Grandpa Li said.
Like grandpa Li, there are many citizens who love making dumplings now. “The store is so busy at noon every day. It takes more than 70 orders to make dumplings for simple takeout. With Hall food, the daily income can be nearly 20000 yuan.” Ms. Chen, the store attendant, introduced that there are 15 kinds of fresh takeout products, two of which are 32 yuan / kg, two of which are 23 yuan / kg, and the rest are 20.8 yuan / kg. “Fresh takeout can sell nearly 400 kg per day, among which the sales champion is corn fresh meat dumplings, which can sell 50 kg per day.”
It is also very popular in a current dumpling shop near Guhan road. The person in charge of Xie Jixian dumpling store admitted that all dumplings in the store are made by hand, and the price ranges from 18 yuan to 22 yuan. “Because relying on the farmers’ market, there is a large passenger flow. Generally, the dumplings in the store can be sold out by 5 pm, and 60% of customers are repeat customers.”
[viewpoint]
The advantage of is freshness, and the distribution near the community is highly convenient
Not only the citizens like it, but also the capital has followed up. In August 2021, after just two years of establishment, uncle Xiong dumplings received round a investment from meituan Longzhu and tomato capital. Xijiade, the top brand of dumplings, also seized the incremental market for the first time. Last May, Jizhen fresh food retail store with the mode of ready to pack stalls was launched. In 2021, the number of stores of Yuan Jiyun dumplings directly doubled to more than 1400.
In recent years, fresh dumplings have been sold out of the circle with a new business model, which can be taken out, eaten in the hall and retailed. It seems to have created a new incremental market. Why is this model popular and will it become the future of dumplings?
“The biggest advantage of making fresh dumplings is’ freshness’, which is more in line with the needs of current consumers in terms of nutritional value and eating taste.” Ms. Yu, who has been engaged in the dumpling business for more than ten years, believes that this is a new model between quick-frozen dumplings and dumpling shops. You can see the stuffing with high meat content and the complete production process from the transparent window. Moreover, this kind of shop is generally located near the community, with convenient distribution, low cost and high consumption frequency.
Ms. Yu said that “Hall Food + takeout + takeout” makes this kind of instant dumpling shop more efficient and more likely to be favored by consumers. It will be a new and potential track, “However, while the current dumpling shop is expanding rapidly, how to locate and improve the operation capacity is very important. It is suggested to balance the standardization and taste of dumplings and combine Wuxi Online Offline Communication Information Technology Co.Ltd(300959) consumption to make the brand more possible.”
