Thousands of miles of ice, thousands of miles of snow, blue sky, white snow and horses… This is a true portrayal of the land of Zhaosu in winter. A few days ago, at the baleksu ski resort in Zhaosu County, Xinjiang, many tourists galloped down the snow track, constantly attracting loud cheers from tourists.
In winter, Urumqi, Altay, Changji, Bortala and other places have launched their own distinctive winter tourism main products and high-quality routes, attracting many tourists. During the Spring Festival, tourists from all over Xinjiang were full, and the heat wave of ice and snow tourism was higher and higher. Data show that during the Spring Festival holiday from January 31 to February 6 alone, Xinjiang received more than 3.6 million tourists, a year-on-year increase of 5.62%.
Taking advantage of the east wind of “Beijing Winter Olympics” and “driving 300 million people to participate in ice and snow sports”, Xinjiang continues to expand ice and snow tourism elements, actively create and cultivate ice and snow tourism projects, give birth to new business forms such as ice and snow experience, ice and snow training and ice and snow folk customs, and transform ice and snow “cold resources” into a “hot economy” driving high-quality development.
Xinjiang is located in the golden latitude of skiing in the world, with unique ice and snow resources. It has the remarkable characteristics of large amount of snow, long snow period and good snow quality.
In recent years, Xinjiang has seized this unique advantage, deeply implemented the concept that ice and snow are also golden mountains and silver mountains, and taken many measures to vigorously develop ice and snow tourism, ice and snow sports, ice and snow culture and ice and snow equipment industry, and is committed to building Xinjiang into an ice and snow tourist resort in Western China.
In order to promote the high-quality development of the ice and snow industry, Xinjiang has formulated a series of measures such as the development plan of ice and snow tourism in Xinjiang and the integrated development plan of sports tourism in Xinjiang to promote the “ice and snow +” model, promote the integrated development of industries, deeply tap the value of ice and snow resources, and let the ice and snow economy release greater potential.
The construction of ice and snow tourism infrastructure has stepped into the track of rapid development. At present, there are 72 ski resorts in Xinjiang, forming an ice and snow tourism development pattern dominated by the two ice and snow tourism belts of Altai Mountain and Tianshan Mountain and many ski resort gathering areas such as Urumqi, Altay and Karamay.
Relying on Xinjiang’s rich folk resources, Xinjiang will implant local rich folk customs into the ice and snow economy and develop “ice and snow + folk customs”, so that tourists can experience rich folk culture while participating in ice and snow sports and enjoying ice and snow, which has become a highlight of ice and snow tourism. As the origin of human skiing, Altay region has launched animal husbandry experience, ancient fur skiing experience, fur skiing events and other experience projects, which are popular with tourists.
Xinjiang tourists who love skiing still have fresh memories. In the past, even a pair of ski gloves were made in other places, let alone ski equipment. Now, the ice and snow industry in Xinjiang is in the ascendant. “Made in Xinjiang” snow and ice equipment has gone out of the region, local ski equipment brands have sprung up, and the sales of derivative products of many ski sports are increasing year by year.
Xinjiang Huatong tech Amusement Equipment Co., Ltd. has developed and produced professional transportation equipment for ski resorts since 2002. Now it has become a supplier of transportation equipment such as overhead passenger ropeways for major ski resorts outside the region and locally. More than half of the Cableways supporting the local ski resort are basically produced by the company. Keeping up with the development of ice and snow sports equipment, the company has engaged in R & D with 20% of the production value in recent years, and successfully developed high-speed passenger ropeways by relying on scientific and technological innovation.
Snow and ice tourism has also directly driven the increase of farmers’ and herdsmen’s income and encouraged the “money bag” of farmers’ and herdsmen’s income. Since the beginning of winter, more than 1700 people in the villages around the main scenic spots such as ski resorts and horse races in Zhaosu county have entered the market to work and realize nearby employment. Galar buquekun, a poor household in Tuanjie community of uzumbluk Township, has set up a specialty food stall near balkesu ski resort, and the business is very prosperous. “The ice and snow resources here are very good and the transportation is very convenient. Many surrounding residents come here for skiing and consumption. I can earn more than 3000 yuan a month.” Galal buquequin said happily.
