The Beijing Winter Olympics, which has attracted worldwide attention, is coming to an end. What are the concerns of neighboring Japan, which has hosted two Winter Olympics and just hosted the Summer Olympics last year, about the Beijing Winter Olympics? How do the local people feel about the Beijing Winter Olympics?
The reporter came to the Japanese Olympic Museum. The pictures of all the medal winners of the Japanese team at the Beijing Winter Olympics were posted on the wall. The most popular in the museum is the Winter Olympic mascot on both sides of the photo wall.
Known to every family, the Bing dwen dwen is now a popular celebrity in Japan. The Japanese people love pandas, and the high frequency reports of Japanese media during the Winter Olympics. now ice cube pier has become a household name in Japan. Staff told reporters that in the case of “one trick is hard to find”, hundreds of fans come here to punch in and take photos every day.
The other side behind the reporter is the exhibition area of the Winter Olympic Games. Many ice and snow sports equipment such as sleds and snowmobiles are displayed here. According to statistics, in Japan, the number of spectators of the Beijing Winter Olympic Games reached 98 million, and 80% of Japanese watched the Beijing Winter Olympic Games .
In particular, women’s curling, figure skating, snowboarding and speed skating have attracted great attention from the Japanese people. Among them, the ratings of the men’s figure skating free skating competition with fledgling appearance reached 26% on Japan’s NHK TV station, setting a new high during the working day.
Not only that, Beijing Winter Olympics has driven China’s “300 million people on ice and snow” , but also made many sports brands see the potential of the Chinese market. The original Japanese brand “Di Sant”, which specializes in ski clothes, has positioned China as the largest market . Many Japanese sports brands have recently opened direct stores in Beijing, Shanghai and other cities.
In addition, the Beijing Winter Olympics has made full use of the original venues such as the bird’s nest and the water cube, fulfilled the commitment of “Green Olympics”, and has become the first “carbon neutral” Winter Olympics . This has also left a valuable sustainable Olympic heritage for the world. Sapporo, Hokkaido, which is currently bidding to host the 2030 Winter Olympics, said it would also host events by transforming existing venues and would not build new venues. It can be said that the Beijing Winter Olympics has once again demonstrated China’s strength and self-confidence to the world and will become the best memories of this winter in the hearts of many athletes and spectators
