On the evening of February 18th, Luzhou Baijiu giant Wuliangye Yibin Co.Ltd(000858) announced the latest personnel changes, relieving Li Shuguang from the position of chairman of the Yibin Wuliangye Yibin Co.Ltd(000858) Group Co. Ltd., Ceng Congqin, general manager of the former Wuliangye Yibin Co.Ltd(000858) group, took over as chairman. Zou Tao, the 44 year old young executive Wuliangye Yibin Co.Ltd(000858) (000858.SZ), took over as general manager of the group.
In the view of the industry, Wuliangye Yibin Co.Ltd(000858) this change of command is more like the replacement of the old and the new management team. Li Shuguang promoted the Second Entrepreneurship of Wuliangye Yibin Co.Ltd(000858) , and the successor is still the “old team”, which is conducive to the continuation of the reform.
Zeng Congqin was appointed chairman of Yibin Wuliangye Yibin Co.Ltd(000858) Group Co., Ltd. and Li Shuguang was removed from the post of chairman of Yibin Wuliangye Yibin Co.Ltd(000858) Group Co., Ltd. according to a series of notices on the appointment and removal of Zeng Congqin and others (yifuren [2022] No. 5, yifuren [2022] No. 6 and yifuren [2022] No. 7) published on the website of Yibin Municipal People’s Government on that day; Zou Tao is recommended as the general manager of Yibin Wuliangye Yibin Co.Ltd(000858) Group Co., Ltd. and Jiang Wenge is recommended as the general manager of Wuliangye Yibin Co.Ltd(000858) .
Born in 1962, Li Shuguang served as party secretary and chairman of Wuliangye Yibin Co.Ltd(000858) group in March 2017. On January 15, 2022, Li Shuguang was appointed as vice chairman of the Economic Committee of the 13th people’s Congress of Sichuan Province. At that time, the industry had speculated that Wuliangye Yibin Co.Ltd(000858) might change its management.
During his tenure, Li Shuguang promoted a series of internal reforms, including the eighth generation upgrade of the core big product puwu in 2018; And promote Wuliangye Yibin Co.Ltd(000858) high-end product strategy; And encourage dealers and promote digital reform through the control and profit sharing mode. During his tenure, Wuliangye Yibin Co.Ltd(000858) performance maintained double-digit growth for five years, the market price of the core large single product puwu stood at 1000 yuan, and improved the profit and sales power of dealers.
The successor Zeng Congqin joined Wuliangye Yibin Co.Ltd(000858) in 2019 and served as the general manager of Wuliangye Yibin Co.Ltd(000858) group and the chairman of the joint stock company.
Baijiu Cai Xuefei, a leading liquor analyst, told the first financial reporter that the new management team that is currently taking over is also the Wuliangye Yibin Co.Ltd(000858) ‘s “old team”. This has a positive significance for the continuation of Wuliangye Yibin Co.Ltd(000858) related strategy. The new team has been improving the external exchange and manufacturers’ relationship of Wuliangye Yibin Co.Ltd(000858) in recent years, and is also conducive to speeding up the development of wine concurrence in China.
Baijiu expert Xiao Zhuqing also said that the Wuliangye Yibin Co.Ltd(000858) team has entered the Wuliangye Yibin Co.Ltd(000858) for a long time, the old and new team can “seamless” relay. But Wuliangye Yibin Co.Ltd(000858) at present, the urgent problem to be solved lies in the influence of large dealers on Wuliangye Yibin Co.Ltd(000858) decision-making system, which is also a historical problem to be solved in front of the new Wuliangye Yibin Co.Ltd(000858) chairman.
