Recently, Hong Kong, China was born with the most expensive unit price in history – the floor price alone has exceeded 900000 yuan / square meter. In the qianshuiwan area where the plot is located, foreign houses have been sold for 1.45 million yuan / m2, which is enough to buy a house of more than 100 square meters in small cities in the mainland.
According to the first financial statistics, the four first tier cities in China “Beijing, Shanghai, Guangzhou and Shenzhen” have houses with a quotation of more than 300000 yuan / square meter. Moreover, since last year, the trading volume of luxury housing market has not decreased but increased, and a wave of independent market has emerged. According to the data, Shanghai and Beijing are the largest top luxury housing markets in China. Luxury houses with more than 50 million yuan were sold in Shanghai last year and 255 in Beijing.
Insiders pointed out that the current real estate market presents a situation of just cold demand and hot luxury houses. Because the supply of luxury houses is scarce and the demand for wealth preservation is large, the transaction volume and price of luxury houses in the first and second tier cities generally rise at the same time.
the highest offer price of second-hand houses in Shenzhen exceeds 300000 yuan
On February 15, the Hong Kong Lands Department announced that a piece of land for rural housing Lot No. 1203 in Repulse Bay, Hong Kong was granted to success Energy Limited for HK $1188 million. The parent company is java Holdings (00251. HK), and the lease term is 50 years. Based on the minimum total floor area, the floor price of the plot is about HK $1117800 / m2, about RMB 908000 / m2.
Located on Nanwan Road, Repulse Bay, Hong Kong, Diwang is a traditional luxury residential lot in Hong Kong. The last transfer of land in the region dates back to ten years ago. Dachang real estate took the land at a floor price of about 440000 yuan / m2 and built the “qianshuiwan 108 Pulsa” project. Ten years later, the land price of Repulse Bay South Bay Road has doubled. At present, the highest unit price of foreign houses in this area has been sold to 1.45 million yuan / square meter, and the total price of a suite is nearly HK $2 billion. One square meter is equivalent to a suite in small cities in the mainland.
As we all know, Hong Kong is one of the cities with the highest house prices in the world. In addition to Repulse Bay, Mount Nicholson in the center of the peak on Hong Kong Island has also set a record. In 2017, unidentified buyers purchased two adjacent apartments at No. 8, Nie Gexin mountain road, with a total investment of more than HK $1.16 billion, or about 1.2 million yuan per square meter.
Nanshan District of Shenzhen, which faces Tuen Mun across the Bay from Hong Kong, is a place full of luxury houses in Shenzhen. House prices have also risen strongly in recent years.
“Shenzhen Bay No. 1” has always been known as the “Rolls Royce” in luxury houses in Shenzhen. It was reported that there was a suite in the real estate with a maximum filing price of more than 340 million yuan, 9 bedrooms and 5 halls, and a unit price of more than 360000 yuan / square meter. However, it was soon refuted as false news by Shenzhen Municipal Planning and Land Commission. At present, multiple viewing intermediary platforms show that the average price of Shenzhen Bay No. 1 business apartment is 280000 yuan / square meter.
Unlike Hong Kong, which is separated by a bay, the upper limit of luxury house unit price in Shenzhen has been under regulation to avoid stimulating the overheating of second-hand house prices.
About two years ago, the filing price of “Hengyu Shenzhen Bay”, a real estate in the same area as Shenzhen Bay 1, went online. Among them, the filing unit price of 18 houses exceeded 200000 yuan / m2, and the total price of 14 houses exceeded 100 million. As a result, the price was urgently removed after only half a day. Finally, the unit price of the real estate was controlled between 98000-200000 yuan / m2, with an average price of 153000 yuan / m2.
A Shenzhen citizen living in this area told China first finance and economics that in fact, in recent years, the selling price of second-hand houses in this area has repeatedly exceeded 300000 yuan / square meter, and the phenomenon of “first-hand upside down” is obvious. After the introduction of second-hand housing guidance price in Shenzhen to combat the overheating of the real estate market, the rise of regional house prices has finally stabilized slightly. On February 18, the reporter saw on the “shell looking for a room” platform that the total price of a 313 square meter three bedroom and one living room sea view room on Shenzhen Bay 1 was 96.8 million yuan. In other words, the unit price did reach 308000 yuan / square meter.
Guangzhou youdinghao apartment wants to sell 400000 yuan / square
Guangzhou has always been known as the price depression in the four first tier cities, but the price of luxury houses soared.
According to the data of anjuke, shell and other platforms, the overall average price of the property market in Shenzhen is between 55000-65000 yuan, while that in Guangzhou is only between 34000-40000 yuan. However, in the second half of last year, it was reported that an apartment building in Guangzhou financial city received a pre-sale certificate, and the filing unit price of the highest suite even reached 420000 yuan / square meter, which directly killed the price of Dinghao real estate in Shenzhen.
First finance and economics learned that this real estate is the “Hejing Zhen · Mingzhu” of the first-line river view in the south. The suite that reaches the highest filing price is a commercial apartment, so it can not be affected by the ceiling price of first-hand residence.
The property is not located in Guangzhou’s traditional luxury residential area, but in Tianhe East, an emerging area. Due to the development of Guangzhou financial city in recent ten years, it is expected to become the next Pearl River new town.
At the beginning of 2019, Guangzhou local developer Hejing Taifu won the first residential land in Guangzhou financial city with a ceiling price of 3.706 billion yuan + 55% self-sustaining. After deducting the self-sustaining area, the floor price of the plot was as high as 83000 yuan / m2. Moreover, according to the transfer conditions, more than half of the projects built on the plot must be self-sustaining.
Therefore, Hejing Pacific wants to build a distinctive high-end top luxury project, and its price is not general. “Hejing Zhenxi · Mingzhu” is composed of four residences and three apartments. At present, the main construction area is 267-280 square meters, the external blowing price is 190000-230000 yuan / square meter, and the house needs to be verified for 10 million yuan. It is said that the building has a top floor area of 450 square meters and a price of 190 million – this is the most expensive commercial apartment in Guangzhou with a record price of more than 400000 yuan / square meter.
A person familiar with the local luxury market said: “(the real estate) has indeed been opened to the outside world. The unit price of one or two sets should be less than 400000, and it may not be able to sell this price eventually. I just want to talk about it at this price, because this kind of top luxury is to negotiate the house price with customers.”
Before the birth of “hejingzhen · Mingzhu”, Guangzhou’s Dinghao real estate ranked first by “Qiaoxin · huiyuetai” for a long time. Huiyuetai is located in the CBD area of the central axis of Guangzhou City, adjacent to Linjiang avenue of Zhujiang New Town in the south, with a first-line river view. It is composed of six 38-40 storey super high-rise towers in the shape of “crown” and extends to the Pearl River in the south. In 2020, Qiaoxin huiyuetai had successively signed online residential units with a total price of more than 100 million. One of them is a 775 ㎡ duplex unit of 148 million yuan, equivalent to a unit price of 190000 / m2; The other is a 791 flat duplex unit, with a total price of 230 million, equivalent to a unit price of 290000 / m2. Up to now, according to the shell search platform, the average listing price of Qiaoxin Huiyue platform is 190000 yuan / square meter.
Last year, the overall situation of Guangzhou property market was not optimistic, but the luxury housing market came out of an independent market. According to Kerui statistics, the number of online signed luxury houses with a total price of more than 10 million in Guangzhou exceeded 2500 for the first time.
Recently, many luxury residential buildings in Guangzhou have received pre-sale certificates, and the average filing price of some residential projects has reached nearly 150000 yuan / m2. Compared with the previous price limit of first-hand houses, it seems that the price limit of first-hand houses has been loosened, and more and more luxury residential buildings are joining the competition for the title of house price in Guangzhou.
In this regard, the relevant person in charge of Guangzhou Municipal Bureau of housing and urban rural development responded that Guangzhou has always implemented strict housing price guidance, but the record price of each real estate is comprehensively considered according to the situation of surrounding real estate, implemented dynamic price guidance, and did not set a special price red line.
Beijing “old broken small” school district houses are the most expensive
Speaking of the largest market of luxury houses in China, I have to mention Shanghai.
Shanghai’s most core luxury houses in Jing’an, Huangpu and Shanghai Lujiazui Finance & Trade Zone Development Co.Ltd(600663) Binjiang often cost hundreds of millions of yuan, of which the most famous is “Tangchen Yipin”.
As early as 2005, Tomson Yipin began pre-sale at a unit price of 110000 yuan / square meter. At that time, it was the price ceiling of luxury houses in China. Since then, due to the downward market, Tomson Yipin shipped several sets at a minimum unit price of more than 60000 yuan. With the boom, the total price of a single high-rise apartment was more than 300000 yuan, and the total price of a single high-rise apartment was more than 300000 yuan in the market at that time. In 2017, Tomson Yipin apartment sold at a unit price of 343000 yuan / m2, breaking the transaction record of new high-rise residential houses in Shanghai.
Up to now, according to the shell search platform, the average unit price of Tomson first grade is 270000 yuan / square meter, the total price of the apartment is 160 million yuan, and the area is between 597-767 square meters.
Compared with Tomson Yipin, COFCO Seaview No. 1, which is also located next to Shanghai Lujiazui Finance & Trade Zone Development Co.Ltd(600663) riverside, is a typical representative of newly built high-rise luxury houses in Shanghai. The community is surrounded by five super high-rise Riverview apartments. In 2018, there will be a roof restoration with a construction area of about 592 square meters, a total price of about 150 million, and a unit price of more than 250000 yuan / square meter. At present, the property has been sold out, and the average listing price on multiple second-hand housing platforms exceeds 200000 yuan / m2.
However, Tomson Yipin and COFCO Seaview No. 1 are not the most expensive luxury houses in Shanghai. Among the people, the saying “Tan palace in the West and Jun court in the East” is widely spread, which refers to the two ceiling level villa garden communities in Shanghai. According to public information, Huazhou Junting is located in the eastern suburb of Pudong. There are only 21 single family villas, each covering an area of 5 mu, with different styles. The construction area is between 1300 and 1400 square meters. Gardens, swimming pools, massage pools and indoor elevators of more than 1000 square meters are standard. Tan palace is located in the western suburb of Shanghai, with only 18 villas. Based on the classic buildings of Britain, France, Italy and Spain, it is known as “the first luxury house in Shanghai”.
Last September, a single family villa in Huazhou Junting sold for 315 million yuan on the Ali law auction platform, converted to 225000 yuan per square meter, setting the highest price of a single house in the country. An intermediary told first finance that the auction price is equivalent to a 70% discount. According to the market price, the average price of second-hand houses in Huazhou Junting exceeds 300000 yuan. The No. 1 building in the eastern suburb next door is also the top villa in Shanghai beach. The house age is updated. At present, the selling price is 380000 Yuan / square meter.
Although the luxury housing market in Beijing, the capital of China, is not as hot as Shanghai, Beijing leads most cities in terms of education, medical treatment, industry and resources, so there will never be a lack of entrants in Beijing’s market.
Taihe Chinese courtyard in Beijing was once listed in the list of China’s top 10 super luxury houses. The project is located at the East starting point of Chang’an Street and on the Bank of the Beijing Hangzhou Grand Canal. The price of the courtyard ranges from 32 million yuan to 300 million yuan. Among them, the building king worth 300 million has not been sold by Taihe since it was built more than ten years ago because of its reluctance to sell.
Because of the debt storm of Taihe two years ago, this well-known Louwang unit has been hung on the Alibaba judicial auction network platform recently and will start shooting in a week. The starting price is 202 million yuan, which is 30% lower than the evaluation price. The construction area is 1837.61 square meters, and the starting unit price is about 110000 yuan / square meter.
The house with the highest unit price in Beijing is actually less than this kind of luxury residential area. As early as 2014, there have been more than 300000 Hutong school district houses per square meter in Beijing. Even though Beijing has vigorously rectified the school district houses since last year, such “old, broken and small” high-priced houses still exist, but the price is slightly lower than last year.
national luxury house trading volume rose against the market
Ding Zuyu, CEO of E-House enterprise group, believes that the property market showed an extreme phenomenon of rising in the first half of last year and falling in the second half of last year. The only way out of the independent market is the luxury housing market. The number of luxury houses sold in the first and second tier cities in China generally rose: 11251 luxury houses with more than 10 million yuan were sold in Shanghai, a year-on-year increase of 4%; 9051 units were sold in Beijing, up 61% year-on-year, 8061 units in Shenzhen, up 151% year-on-year, 1918 units in Nanjing, up 36% year-on-year, and 4092 units in Hangzhou, up 52% year-on-year.
Among the top luxury markets above 50 million yuan, Shanghai and Beijing are far ahead in the number of transaction sets. Last year, 299 sets were sold in Shanghai, a year-on-year increase of 18%, and 255 sets were sold in Beijing, a year-on-year increase of 57%. In addition, 41, 21, 19, 14 and 11 sets were sold in Shenzhen, Guangzhou, Dongguan, Hangzhou and Qingdao respectively.
According to Kerui statistics, in the second half of last year, Shanghai’s top luxury houses Cuihu Wuji, jiulu, Greenland haipo Bund and other projects were sold out on the same day, and the overall winning rate of Hangzhou Zhen Olympic Academy was as low as 3.3%. Under the condition that the second-hand prices of most rigid demand houses in Shanghai are stable and falling, the 10 typical luxury houses in Shanghai increased by 10% – 14% last year.
Recently, Meilian property in Hong Kong also released data that the number of new property sales in Hong Kong in the past year was about 761, down 65% from the same period last year, but the number of large luxury property sales rose against the market during the year, with 24 transactions exceeding HK $50 million, a year-on-year increase of 14%.
According to the statistics of Ritz bank, a luxury house intermediary, there has been less land supply for luxury houses in Beijing in recent three years. The proportion of luxury houses will fall below 0.1 in 2021, that is, among the more than 60 plots supplied throughout the year, only 6 can be developed into luxury houses. Due to the scarcity of supply, the project cycle of luxury products is getting shorter and shorter. The development cycle of luxury housing projects with land acquisition in 2019 is more than 2.5 years. Luxury housing projects with land acquisition in 2020 are generally opened after half a year or the second year, and the development cycle is shortened to about one year; The luxury housing projects with land acquisition in 2021 will be sold out four months after the land acquisition. The development time of developers is greatly shortened, the transaction speed is accelerated, and it is more and more difficult to grab luxury products.
Tang Hua, head of Savills China residential sales department and senior director, said that the shortage of luxury housing market in Shanghai in 2021 was more prominent than that in 2020. She believes that factors such as scarce supply in core areas, just need to be improved and the purpose of wealth preservation are important factors for the popularity of high-end projects.
