Since the beginning of 2022, the popularity of new energy vehicles has not decreased. According to the latest data of China Automobile Association, in January this year, the production and sales of new energy vehicles reached 452000 and 431000 respectively, with a year-on-year increase of 1.3 times and 1.4 times respectively. Among the main varieties of new energy vehicles, the production and sales of pure electric vehicles and plug-in hybrid vehicles continued the momentum of year-on-year high-speed growth.
"In January, there was a huge contrast between traditional vehicles and new energy vehicles. The upward trend of new energy vehicles and the downward trend of traditional vehicles are established." Cui Dongshu, Secretary General of the all China Federation of riders, said in an interview with the reporter of Securities Daily that the participation forces of medium Shanxi Guoxin Energy Corporation Limited(600617) vehicles are relatively diverse. At present, the differentiation of new energy vehicles of large groups has intensified, and the performance of independent brands is relatively strong. The Shanxi Guoxin Energy Corporation Limited(600617) car market is turning to market-oriented promotion, which has formed a strong endogenous growth power.
Since the end of 2021, many auto companies have raised the market price of mainstream new energy models, and fully opened the price increase mode. According to the reporter's incomplete statistics, since December 2021, nearly 20 auto companies have announced price increases for their new energy models, ranging from thousands to tens of thousands of yuan.
According to Cui Dongshu, in the face of a new round of price rise, the most important thing for auto enterprises is to improve product technical indicators to enhance market competitiveness. "The improvement of battery and vehicle integration technology will not only help car enterprises obtain more subsidy support in the transition period, but also form differentiated competitiveness at the technical level."
the new energy vehicle market has made a good start
In terms of market share, in January, the market share of new energy vehicles reached 17%, and the market share of new energy passenger vehicles reached 19.2%, higher than that of last year. In terms of models, the production and sales of pure electric vehicles were 367000 and 346000 respectively, with a year-on-year increase of 1.2 times; The production and sales of plug-in hybrid vehicles were 85000, a year-on-year increase of 2 times.
The overall improvement of the new energy vehicle market has directly promoted the sales volume of major automobile manufacturers.
According to the data, Xiaopeng delivered 12922 units in January, a year-on-year increase of 115%, exceeding 10000 units for five consecutive months; According to the data released by ideal automobile, in January, ideal automobile delivered 12268 ideal one, a year-on-year increase of 128.1%; For Weilai automobile, 9652 new cars were delivered in January, with a year-on-year increase of 33.6%; On February 6, Byd Company Limited(002594) released the production and sales data of January, which showed that 93168 new energy vehicles were sold in that month, with a year-on-year increase of 361.73%.
According to the Research Report of Guosheng securities, the sales of major auto enterprises exceeded expectations in January, and the Shanxi Guoxin Energy Corporation Limited(600617) car market ushered in a good start in 2022. On the whole, the sales volume of seven car companies, including Weilai, ideal, Xiaopeng, Nezha, Zero run, GAC EA and Byd Company Limited(002594) in January totaled 162900 units, a year-on-year increase of 227%.
"Efforts to ensure a good start and guaranteed delivery were effectively implemented in January." The Association believes that previously, some traditional car companies lowered their expectations for 2021 due to the impact of chips, and transferred the undelivered order resources to the first quarter of 2022, which effectively contributed to the simultaneous rise of volume and price in the new energy vehicle market in January this year. However, after all the original orders are delivered and digested, if the market can continue to maintain a high growth rate, it can really show that the market has got rid of its dependence on financial subsidies.
the war of subsidizing "abandoning abduction" continued
Subsidies have been adjusted year after year, making the new energy market experience knockout competition. New power auto enterprises have gone from more than 100 at the beginning to only more than 10 now. The war of "abandoning abduction" of subsidies continued, and car enterprises had to open the price increase mode to cope with the further decline of subsidies and short-term cost increase.
Ms. Li, who has the demand for replacement of new energy vehicles, disclosed to the reporter of Securities Daily that since this month, she has received price increase notices pushed by Tesla, Xiaopeng, extremely krypton and other brands, urging her to place an order as soon as possible to lock in the preferential price, otherwise she will face a price increase of thousands of yuan.
Affected by the decline of subsidies and other factors, Xiaopeng P7 determined that the whole department increased by 4300 yuan - 5900 yuan; FAW Volkswagen's ID. series increased by 5400 yuan; All models of krypton 001 increased by 8000 yuan; Byd Company Limited(002594) its Qin, song, Han and Yuan series models will also increase by 3000-7000 yuan.
In fact, the price rise of new energy vehicles can be traced back to the end of 2021. On December 31 last year (the day before the subsidy retreated by another 30%), Tesla China's official website issued a notice that the price of the rear drive version of model 3 and model y increased by 10000 yuan to 21100 yuan compared with the previous price.
In 2022, with the subsidy policy declining again, Weilai, Nezha, gac-e'an and other brands responded and adjusted their prices upward. While brands such as Xiaopeng automobile and Jihu are relatively mild and set a certain transition period for the decline of subsidies. For example, Xiaopeng automobile said that the deposit before January 10 can still enjoy the national subsidy in 2021; Although the price of Jihu new car has not been adjusted, it is rumored that it may be subject to configuration change. Since then, Byd Company Limited(002594) , Great Wall Euler and SAIC GM Wuling have also successively released price increases.
According to the reporter's incomplete statistics, up to now, the biggest price increase is the Nezha upro400 light version, 400 industry customized version and 500 industry customized version of Nezha automobile, up 13000 yuan, or 10.59%; The smallest increase was the two models er6 and marvelr of SAIC Feifan. The prices were increased by 1000 yuan and 2000 yuan respectively, with an overall increase of less than 1%.
"In the past year, the sales volume of Shanxi Guoxin Energy Corporation Limited(600617) automobile has increased significantly, but due to the rise of upstream raw materials and other factors, the profits of automobile enterprises are limited." Zhang Xiuyang, Secretary General of China passenger car industry alliance, told the Securities Daily that in 2022, the new energy vehicle industry has to bear the impact of the decline of subsidies while facing the shortage of chips and batteries. The collective price increase of new energy vehicles will alleviate the performance pressure of vehicle enterprises to a certain extent, but it will also test the innovation ability of vehicle inspection enterprises and consumer acceptance.
