Core view
The stimulation of the concept of meta universe to social innovation is transitioning from experimental projects to prototype projects, catering to the dissatisfaction of young people with traditional social application functions and the freshness of trendy things. Social networking is the focus of the Internet giant with traffic in hand to attack the meta universe. There are also breakthrough opportunities for vertical needs such as acquaintance social networking, game social networking and drying social networking. Stimulated by the prospect of the meta universe, the global game industry will enter the peak of technology and format innovation. The saturation of Chinese market competition has accelerated the improvement of industry concentration. The requirements of sub era games for creative planning, engine technology, cross platform operation, social experience and distribution marketing have made a qualitative leap. On the meta universe derivative track: 1. Game developers with leading engine ability have the opportunity to seize the first opportunity at the level of virtual human technology; 2. NFT technology is also expected to effectively empower social game products, and the uplink of game props and assets has the opportunity to improve the valuation space of relevant listed companies; 3. NFT product distribution platform with content community foundation. It is recommended to pay attention to Inmyshow Digital Technology (Group) Co.Ltd(600556) (mature KOL marketing model + social communication gene + 3D social application rainbow universe), G-Bits Network Technology(Xiamen)Co.Ltd(603444) (wonderful planning of leisure placement category + business operation of independent games), heart company (boutique game community + content social potential), Visual China Group Co.Ltd(000681) (picture copyright moat + digital collection distribution platform) Perfect World Co.Ltd(002624) (deep engine accumulation + category breakthrough and audience expansion).
Risk warning: covid-19 epidemic prevention and control; Required consumer price; China's regulatory policy; Overseas Internet market policy.
Market performance review: CITIC media index rose or fell by + 3.58% throughout the week, outperforming Shanghai Composite Index, Shenzhen Composite Index and gem index, ranking 17th among 30 CITIC primary industries. In terms of industry segments, the publishing sector performed best last week, with CITIC's tertiary index up or down + 8.43%, followed by radio and television and other advertising and marketing sectors.
Industry highlights: the 14th five year plan of SARFT requires strengthening the whole chain protection of intellectual property rights in the field of TV dramas and standardizing income distribution| Integrate Tencent into the main body of CDG| The Beijing Jetsen Technology Co.Ltd(300182) subsidiary signed an 1.8 billion film and television program licensing contract with Tencent| Station B responded to the sudden death of the leader of the audit team| In 2022, the total box office (including pre-sale) of national cinema films officially exceeded the 10 billion yuan mark, which took 40 days to set a record of breaking the 10 billion yuan record in the annual box office in Chinese film history| Kwai Fu, G-Bits Network Technology(Xiamen)Co.Ltd(603444) and so on set up venture capital partnership, with a registered capital of 100 million yuan. In January, a total of 34 Chinese manufacturers were shortlisted as the top 100 mobile game publishers in the global revenue list, attracting a total of US $2.26 billion, accounting for nearly 39% of the global top 100 mobile game publishers| In 2021, the annual download volume of global super leisure mobile games increased by 15%| Tiktok has become the platform with the largest proportion of super casual game advertising| Bing dwen dwen NFT official blind box will be on sale, authorized by International Olympic Committee, about 626 yuan. The Winter Olympics movie will be released on February 19|
