“Stimulate market vitality, release consumption potential, aim at the goal of international consumption center city and Regional Trade Center City, Tianjin will make precise efforts and accelerate progress, and actively integrate into the new development pattern with China’s big cycle as the main body and China’s international double cycle promoting each other.” At this year’s two sessions in Tianjin, what the delegates talked about most was how to cultivate and build an international consumption center city and how to improve the city’s global influence, competitiveness and reputation.
Hu Xueming, deputy to the Tianjin Municipal People’s Congress, deputy secretary of the Hexi District Party committee and head of the District, said that as the core area of the central urban area of Tianjin, Hexi District has an urban area of 48 square kilometers and a population of 1 million. There are 30 large and medium-sized businesses, supermarkets and stores such as Vientiane City, friendship commercial building, Hongxing Red Star Macalline Group Corporation Ltd(601828) and China Resources Vanguard. Fashion consumer business circles integrating business, tourism, culture, entertainment and sports have been built, such as the international business block of the cultural center, the night economic block with the theme of heyuehui sports, the business center of Xiaobailou, the home business district of Jiefang South Road and the catering Xiaobai business block of Dagu South Road; Metro lines 1, 5 and 6, as well as lines 8, 10 and 11 under construction, run through the whole area. All major fashion shopping districts have subway stations with convenient transportation. Hu Xueming said that Hexi District strives to build a landmark international consumption core business circle. “Support Vientiane city to vigorously develop the ‘first store economy’ and the ‘first store economy’, make use of the regional advantages of the cultural center to introduce the ‘first store’ projects such as international brand flagship stores, accelerate the construction of global new product launch sites, optimize landscape lighting design, build high-end display scenes, guide the normalization of international luxury brands, carry out release and display activities, and make the ‘first product’, ‘first show’ regular , large-scale, synchronous webcast activities, forming a strong appeal for international consumption. “
During the “14th five year plan” period, Hexi District will make every effort to build five urban brands of innovative Hexi, dynamic Hexi, civilized Hexi, resilient Hexi and happy Hexi, focus on building the spatial layout of “one core, two axes, three centers and multi-point support”, improve the development quality of modern industrial system supported by multiple industries, and actively build a new development pattern. “Promote the innovative development of Commerce and trade industry, develop the first store economy, old store economy, back street economy and night economy, create the ‘most fashionable’ shopping atmosphere and ‘city of vitality’, and become an important part of regional commerce and trade center cities and international consumption center cities.” Hu Xueming said.
Sun Jiannan, deputy to the Tianjin Municipal People’s Congress, deputy secretary of the Nankai District Party committee and head of the District, said that in 2021, the CPC Central Committee and the State Council approved Tianjin and other five cities to take the lead in the cultivation and construction of international consumption center cities. The Tianjin municipal Party Committee and government have formulated a series of policies and measures and are making every effort to build a landmark business circle with global influence, Continuously improve Tianjin’s global influence, competitiveness and reputation. This year’s municipal government work report once again clearly pointed out that we should actively cultivate and build an international consumption center city and accelerate the construction of an International Landmark business district, which will provide a rare historical opportunity for Nankai to actively integrate into the International China double cycle, promote a higher level of opening-up and cultivate new economic growth points.
Nankai District, as the core area of the central urban area of Tianjin, “one ancient city, two premiers and three famous schools” is the most prominent sign. It is the origin of nostalgia in the memory of Tianjin for 600 years. It has profound cultural heritage, strong domestic demand, rich commercial and trade genes, and has a number of highly marked and highly displayed urban “symbols” such as ancient culture street and Grandjoy Holdings Group Co.Ltd(000031) , It has the foundation and advantages of cultivating and building an international consumption center city. Since last year, we have firmly grasped the powerful opportunity of building an international consumption center city, combined with Nankai’s regional advantages and resource endowment, focused on the “international” direction, focused on the core of “consumption”, highlighted the key of “center”, and introduced a number of measures to focus on building two upgraded development clusters of “cultural and business tourism” in the old city and “business headquarters” of aquatic Olympic sports, High standard construction of landmark business district.
As the core of Tianjin’s “nine shopping districts” and the hub of Tianjin’s “nine shopping districts” with profound cultural heritage, Tianjin’s nine shopping districts are the shopping districts. Taking the opportunity of being selected into the second batch of national pilot cities for culture and tourism consumption, Nankai District starts the construction of the whole region tourism demonstration area, makes full use of the unique old city culture and commercial accumulation, continues to improve and transform the drum tower and ancient culture street as a whole, integrates fashion elements into the ancient culture street, and revitalizes the old city. Nankai District adheres to the international vision, tells Nankai stories well, focuses on building cultural consumption industry clusters with the cross-border integration of “culture + science and technology” and “tradition + modernity”, activates “intangible cultural heritage” and time-honored IP with trend elements and digital technology, gathers popularity, business and wealth, and becomes an important punch in place for tourism consumption in Tianjin.
The modern landmark business district such as water Olympic sports with fashion vitality is a business card and a window for Tianjin to display. It has a large flow of people and strong popularity. It integrates elements such as modern fashion, sports and youth vitality, reflecting the prosperity of a modern metropolis. Relying on the Olympic Sports Center, Tianjin gymnasium, Olympic swimming and diving hall and other carriers, Nankai District focuses on the development of sports health industries such as competition performance, fitness and entertainment, sports training, sports tourism and sports shopping, so as to build a sports leisure consumption center integrating competitive sports, mass sports, tourism viewing and leisure shopping. At the same time, relying on the pulling effect of commercial complexes such as Grandjoy Holdings Group Co.Ltd(000031) , Renheng yishidan and Luneng City, we will vigorously develop the first store economy, the first store economy and fashion consumption, actively introduce brand first stores, flagship stores and concept stores, create high-end commercial complexes with distinctive themes and regional influence, promote quality and capacity improvement, enhance the total energy level, optimize the consumption environment, and form brand aggregation A landmark business district with rich commodities and crowded passenger flow.
Zheng Weiming, deputy to Tianjin Municipal People’s Congress, deputy secretary of Heping District Party committee and head of Heping District, said that during the “14th five year plan” period, Heping District is expected to add about 600000 square meters of commercial area, with a total planned investment of about 10 billion yuan, mainly including the Heping impression city project, which will be built into a fashionable social center integrating business and trend, art, culture and tourism through comprehensive upgrading and transformation. Guojin shopping center project will be built into a large shopping center with high-end brands in the northern region. Jinyao Plaza project is planned to be built into a new generation of high-end shopping plaza, further extending Jinjie to the West and becoming another dynamic consumer business district in the central urban area. Zhonghai Duolun Road project will become another important carrier of international consumption center city.
In terms of creating the consumption card of “western building culture” of the Fifth Avenue, Heping District will build the Fifth Avenue cultural tourism zone into a world-class tourism destination in accordance with the functional positioning of “world-famous historical and cultural block, Chinese and Western Wanguo construction town, high-quality and high-tech enterprise headquarters base” and in combination with the establishment of national 5A scenic spot The “international reception hall” opened to the outside world in Tianjin. Heping District will vigorously develop “foreign building economy”. Fully tap and revitalize the resources of small foreign buildings, link Tai’an Road, Jiefang North Road, central garden and other areas, and strive to build a characteristic headquarters economic agglomeration by relying on the comparative advantages of Heping District in education, medical treatment and so on. At the same time, promote the integrated development of business, tourism and culture. With Minyuan square as the core, Xiannong courtyard, Minyuan Xili and QingWang mansion as the nodes, relying on the cultural and Expo exhibition hall and the former residence of celebrities, tell the “story of foreign buildings”, develop immersive experience projects, create new consumer IP and continuously improve the industrial level. Improve the night economic quality of the Fifth Avenue, further extend the tour time, enrich the night tour, night shopping, night entertainment, night market and other scenes, create a multi-dimensional experience space, and strive to build a “night landmark” with smoke, fire, Tianjin flavor, fashion and international model. (Fu Yongjun, editor of Jinyun News)
