By paying 100 yuan, you can get 100 yuan digital living voucher and 100 yuan call fee of Qinghai mobile, and you can get up to 1800 yuan digital living voucher and 1800 yuan call fee of Qinghai mobile… In 2021, Qinghai Province launched a series of activities of “enjoying digital life”, making digital consumption a new trend.
Over the past year, focusing on the new changes in the functional business of “promoting the construction of digital commerce”, Qinghai Provincial Department of Commerce has highlighted the cultivation and construction of digital life in the province, promoted the digital transformation of traditional enterprises in the province, Wuxi Online Offline Communication Information Technology Co.Ltd(300959) integrated and optimized the supply of goods and services in the province, and achieved remarkable results in the construction of digital economy.
“In order to raise the banner of ‘enjoying digital life’, in 2021, we focused on three things: first, we jointly issued the implementation opinions on accelerating the construction of digital life with 12 departments to promote the construction of digital commerce; second, we organized the implementation of ‘digital commerce (commercial consumption monitoring) in accordance with laws and regulations Purchase service items’ and do a good job in digital monitoring and analysis; Third, we have launched a series of activities to “enjoy digital life” to serve large consumption. ” Zhang Jihong, director of e-commerce and Information Division (digital commerce Division) of Qinghai Provincial Department of Commerce, told reporters.
In Zhang Jihong’s view, digital life is not just e-commerce, which is inseparable from the infrastructure support of various departments. It needs the cooperation of various functional departments to continuously improve the industrial chain, so that digitization can penetrate into all aspects of people’s life and realize digital consumption, digital transportation and digital services
In the series of activities of “enjoying digital life”, Qinghai Provincial Department of commerce integrated various resources to make Qinghai people truly feel the convenience brought by digital life. “In 2021, under the call of the” enjoy digital life “series activities of the Provincial Department of Commerce, Qinghai mobile further released the value of” new elements “, broke the traditional path dependence, and accelerated the sharing of cross industry and cross field customer flow, information flow and capital flow.” Yan Jie, deputy general manager of China Mobile Qinghai Branch, introduced at the provincial business work conference that the group combined nearly 100 local enterprises and 700 stores in the five fields of oil products, culture, tourism, catering and supermarkets to leverage the Wuxi Online Offline Communication Information Technology Co.Ltd(300959) industrial consumption and meet the demand of Lbx Pharmacy Chain Joint Stock Company(603883) digital living consumption in Qinghai. During the event, China Mobile and package payment were used as platforms to issue nearly 100 million yuan of digital life consumption vouchers, promote the consumption of nearly 400 million yuan by businesses in cooperation fields, and help stimulate the digital life consumption potential of Qinghai people.
“With limited financial funds and cooperation with UnionPay and mobile, we have formed a joint force between the government and enterprises, which has played a role of ‘four or two pulling a thousand pounds’.” Gao Jun, director of the market operation regulation department of Qinghai Provincial Department of Commerce, said.
Qinghai Provincial Department of Commerce closely cooperated with relevant departments to vigorously promote the “construction of digital commerce”. In 2021, the e-commerce industry development service center of Qinghai Provincial Department of Commerce cooperated with the e-commerce department to jointly hold the “2021 online new year goods Festival” and “double product online shopping festival” in Qinghai Province, and organized 6 platform enterprises and more than 100 home appliance enterprises to participate.
“Over the past year, we have built a digital commerce (commercial consumption monitoring) service platform in Qinghai Province, integrated data resources of various commercial industries, accurately tracked the business operation status of Qinghai, formed a business data analysis and mining system, and basically built a digital commerce statistical monitoring and analysis system with complete indicators, unified standards, comprehensive content, timely response and advanced technology.” Hao Tianxin, deputy general manager of Qinghai Branch, introduced at the provincial business work conference.
According to statistics, from January to November 2021, Qinghai province realized a total of 50.403 billion yuan of online retail and shopping, an increase of 11% year-on-year. In 2022, Qinghai Provincial Department of Commerce will further speed up the construction of digital commerce and coordinate the construction of digital life, such as implementing the “digital commerce (commercial consumption monitoring) procurement service project”, building the “Qinghai provincial digital commerce service platform”, running fixed activities such as “online New Year’s Festival” and “double product online shopping festival”, so as to “enjoy digital life” to drive food, housing, transportation New consumption such as tourism, entertainment and public services.
