ski tourism “national brand” drives more people to “go on ice and snow”
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The Spring Festival holiday met the Beijing Winter Olympic Games, setting off a new upsurge of ice and snow tourism. Ice and snow tourism is no longer exclusive to the north. It is also hot in the south. A new pattern of ice and snow economy in full bloom all year round has taken shape in China.
The Beijing Winter Olympics is in full swing, and the popularity of ice and snow sports continues to rise. In the past Spring Festival holiday, ice and snow tourism has become a popular fashion and new way to play.
ticket orders for holiday ice and snow scenic spots increased by nearly 40% year-on-year
On the third day of the lunar new year, the atmosphere of Beijing International Trade skating rink was hot. The reporter saw at the scene that the ice rink was crowded, and there were many people waiting for admission outside the ice rink. Due to the requirements of epidemic prevention and control, the current of the skating rink is limited, and it still needs to wait about 3 hours to enter the skating rink after getting the number on site. Several citizens who came late regretted that “they can’t skate on the ice until they come early another day”.
Ski resorts are also full. Xiao Chao is a skiing enthusiast. He went to Beijing Yuyang International Ski Resort several times during the holiday. He felt that the flow of people in the ski resort was several times higher than usual. “There are as many people as dumplings”. The shuttle bus to and from the ski resort also needs to be booked at least one day in advance. At 6 pm, there are relatively few people at night, but more than usual.
According to the 2022 Spring Festival Tourism summary report released by Ctrip, the booking volume of ski theme hotels during the Spring Festival holiday increased by 54% year-on-year, and the ticket orders of ice, snow and ski scenic spots increased by nearly 40% year-on-year. The upsurge of ice and snow tourism also continued to heat up the ice and snow tourism market in Northeast China. During the Spring Festival, air ticket reservations to the three northeastern provinces increased by more than 50% year-on-year.
Before the Spring Festival holiday, the State Administration of sports and the Ministry of culture and tourism jointly released 14 ice and snow themed sports tourism boutique routes in Beijing, Liaoning and Jilin, which successfully brought the surrounding ski, hot spring, intangible cultural heritage, research and study, food, hotel and other business forms.
southerners can also enjoy ice and snow at home
Meihuashan international ski resort in Liupanshui, Guizhou, wansongling ski resort in Daming Mountain, Zhejiang and Tianzhu Mountain Ski Resort in Anhui… These ski resorts in the South have a strong popularity during the Spring Festival holiday. With the emergence of outdoor alpine ski resorts and indoor ice and snow venues in the south, ice and snow tourism is no longer exclusive to the north. More and more southerners can also enjoy ice and snow at home.
Guangdong has built 20 ice and snow sports venues, which has become a popular destination for ice and snow tourism in China during the Spring Festival holiday this year; According to the data of Chongqing Municipal Commission of culture and tourism development, ice and snow leisure tourism is favored during the Spring Festival holiday, and the order volume of ice and snow tourism related commodities increased by more than 30% year-on-year; According to the statistics of Hubei Provincial Culture and Tourism Department, Yichang bailihuang Resort and other popular ice and snow tourism destinations received more than 30000 tourists during the Spring Festival, a year-on-year increase of about 60%.
There are also Southern elements in the 10 national ice and snow tourism boutique routes announced by the Ministry of culture and tourism recently. The “winter fireworks · southern snow township” route covers Wuhan, Yichang, Chongqing, Chengdu, Mount Emei and other places. There are dozens of ice and snow tourist spots along the line, such as Yichang bailihuang ski resort, Wufeng international ski resort, Shennongjia international ski resort, as well as Shennongjia ice and Snow Festival Enshi lvcongpo snow Music Festival + Youth Popular Science ice and snow base winter camp and other characteristic ice and snow activities and experience forms.
Dai bin, President of China Tourism Research Institute, believes that the three pillars of Northeast China, Beijing Tianjin Hebei and Xinjiang, the Qinghai Tibet Plateau ice and snow tourism belt represented by Tibet and Qinghai, the central and Western ice and snow leisure belt represented by Sichuan, Guizhou and Hubei “rise of two belts”, and the new pattern of ice and snow economy in full bloom throughout the year has taken shape.
More “snow and Ice Tourism” {123567}
Recently, the Ministry of culture and tourism and the State Administration of sports announced the list of the first batch of national ski tourism resorts. 12 ski tourism resorts including Haituo in Yanqing, Beijing, Laiyuan in Hebei and Chongli in Hebei were selected. Ski tourism “national brand” drives more tourists to “go on ice and snow” by building high-level ski sports facilities and high-quality tourism and vacation services.
The national ski tourism resort focuses on improving ski tourism services and supporting facilities such as transportation and accommodation, so as to provide tourists with a better ice and snow tourism experience. Beijing Yanqing Haituo ski resort, which is currently in the guarantee stage of the Winter Olympic Games, has 975 guest rooms covering youth hostels and luxury hotels, and will provide services to tourists after the Winter Olympic Games; There are 7 snow fields in operation in Chongli, Hebei, with 166 snow tracks with a length of 159.7 kilometers, 67 cable cars and Cableways of various types, and a total transport capacity of 63700 passengers per hour; Jilin Fusong Changbai Mountain Tourism Co.Ltd(603099) ski resort has invested more than 10 million yuan and replaced 12000 pieces of ski equipment.
A number of “national brands” ski tourism resorts also take advantage of the opportunity of the Winter Olympic Games to carry out characteristic activities and launch ski tourism brands. Hebei Laiyuan ski resort held the third ice and snow games in Hebei Province and launched a package ticket for mountain climbing, skiing and hot spring to benefit the people; Heilongjiang Yabuli ski resort has carried out a series of activities with sports events and cultural and tourism activities as the carrier, and also held the 19th “online ski Festival”; Sichuan Dayi Xiling Snow Mountain Ski Resort has launched the activity of “night tour of Xiling”, and Xiling Snow Mountain Ski School has continued to launch the characteristic service of “free ski teaching”. Beginners can learn from professional ski coaches after signing up on site.
The development of ice and snow tourism is considered to have great market potential. According to the China ice and snow tourism development report (2022) released by China Tourism Research Institute, the number of ice and snow leisure tourists in China has increased from 170 million in the 2016-2017 ice and snow season to 254 million in the 2020-2021 ice and snow season. It is expected that the number of ice and snow leisure tourists in the 2021-2022 ice and snow season will reach 305 million, and China’s ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan.
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