According to Xinhua news agency, at a press conference held at the main news center of the Beijing Winter Olympics on the 12th, IOC spokesman Mark Adams introduced that about 515 million people in China (mainland and Macao) watched the Beijing Winter Olympics through CCTV before February 10; In the United States, more than 100 million viewers watched the Beijing Winter Olympics through the NBC global network. In the Netherlands, the audience rating of the women's 5000 meter speed skating competition in Beijing Winter Olympics is 10% higher than that of the highest audience rating competition of the 2021 International Skating Federation Speed Skating World Cup.
The Beijing Winter Olympics has become the most watched Winter Olympics so far, and the Beijing Winter Olympics has also become the most watched Winter Olympics on NBC's digital platform, Olympic Broadcasting Service Company (OBS) CEO ianis eksakes said on the 10th.
