An unknown social app rushed to the top of the apple store overnight.
Subsequently, it triggered disputes over “plagiarism” and “disclosure of personal information”.
Zhanguang meta universe?
burst before the full moon
From February 11 to 13, social app “gel” rushed to the top of Apple’s general list and free social list.
Who’s the gel?
This is a social app for acquaintances. Keywords include metauniverse, AI pinch face, game based social networking, etc.
Only three weeks after its launch, this app ranks first in Apple’s free list, free app list and free social list. At present, wechat, QQ and xiaohongshu rank second, third and fourth in the free social networking list.
The related topic “meta universe app top Appstore” has been read by more than 100 million on the microblog platform.
Ma Shicong, an analyst with marketing channel, said: “the highlights of the gel include the detailed details of the virtual human image, the concept of the yuan universe, and the collection of various tiktok social games: doll face, fashion wear, friends map, etc., using the channel, such as jitter, red book, etc. to promote distribution, and invite the buddies to form hunger marketing effect.
The reporter of Beijing Business Daily found that since gel went online on January 19, it has made rapid progress in the ranking of Apple App Store lists.
divulge user information?
response: opponent slander, alarm
At the highlight moment of gel, the question of “gel app leak” appeared on multiple social platforms.
Since the evening of February 11, content such as “gel divulges user information, log off quickly” and “gel will retain data for 15 days after account log off” has appeared on multiple social platforms.
The evidence presented by the user is: “someone was harassed by telephone”, some users reminded to turn off the location positioning, and others questioned “cancel the gel account and keep the data for 15 days.”
In this regard, gel responded to the Beijing Business Daily: “the purpose of data retention for 15 days is to retain relevant information for users to log in again within 15 days. If they do not log in again within 15 days, we will clear the data.”
At noon on February 12, in response to the question of “divulging users’ personal information”, the gel product manager said: ” we have never read or divulged any users’ personal information without authorization! we have never maliciously speculated about others, but we will protect ourselves and protect our gel.”
In response to the rumor that “gel app uses user wechat, QQ number and other privacy information”, gel said in a statement, “After verification, the ‘gel’ app and related services have not obtained the user’s wechat, QQ number and other unauthorized privacy information, and the online message is untrue. this incident is an organized and planned slander by competitors against the ‘gel’ app. Beijing yidiandian Entertainment Technology Co., Ltd. has collected relevant evidence and called the police.”
lawyer interprets DIY image plagiarism
“it depends on whether the original is a work protected by law”
There are two extremes in users’ response to the leaked information. Some people say that they “have cancelled their account”, while others are reluctant to wear all kinds of virtual clothes.
The reporter found that gel users can change their virtual image on their personal page, including pinching face and DIY image.
Specific to the DIY image, the gel not only provides a complete set of clothes, but also supports the matching of individual items selected by users. The controversy also focused on the image of DIY.
The accessory brand “the jinginglab” asked on the social platform “where should designers plagiarize when the meta universe gel app is popular”. The article shows a screenshot of the gel and an accessory picture of the jinginglab, And explained that “the picture shows the products of dream bubble girl series created by the jinginglab brand in 2021 – Dream bubble flower down messenger bag vs’ flower bag ‘on the change page of gel app”.
A user named LoxCult as like as two peas in the social platform, said that he saw “the same thing on gel as I wear.”
The user “PEETA” shows a hat that can be matched on the gel. The attached text: “this hat was made last summer, and the fabric is also painted by myself. The copyright is registered in Alibaba. The hat that others bought for 58 yuan can be worn for free now?”
The reporter of Beijing business daily shared the above questions with relevant people of gel, The relevant person of gel exclusively responded: “for the design copyright and other issues raised by users recently, it is understood that the relevant description is inconsistent with the facts. In order to provide users with a better product experience, we will also establish a more strict internal audit mechanism 。 Since its establishment, gel has always complied with relevant laws and regulations and adhered to legal and compliant operation. Thank you again for your attention to the gel. “
Is the above situation suspected of plagiarism?
Tang Yong, chief lawyer of Beijing Hengde law firm, told Beijing business daily, “Whether it constitutes infringement, the first thing to consider is whether this dress can constitute a work protected by the copyright law. Personally, I think If the clothing layout or fabric pattern is original and the content is original, it can be protected by copyright. If you match clothes of different styles and colors designed by others according to your own aesthetics, it reflects a kind of creativity and does not constitute a work in the sense of copyright law. The copyright law does not protect the creativity that belongs to the category of ideas. Only after the creativity is expressed in tangible form and forms an original work, can it enjoy the relevant works “according to law.
