2021 is a year for the new forces of car making to "run blindfolded". In the past year, the new forces have greatly improved their sales. The ideal sales of Weilai, Xiaopeng and are basically close to 100000, second only to Tesla and Byd Company Limited(002594) .
Xiaopeng automobile (9868. HK), one of the "top three" new forces in car making, recently released the latest delivery data. According to the data, in January this year, Xiaopeng delivered 12900 new cars, a year-on-year increase of 115%, ranking first in the list of new car building forces.
Based on the good expectation of Xiaopeng's product matrix and growth potential, CICC and Citigroup recently raised the target price of Xiaopeng's Hong Kong shares, with the highest target price reaching HK $357.
top three again
Since 2021, Xiaopeng has become a new champion with a high sales volume of 155 cars in 2021.
Looking back on the overall sales volume of Xiaopeng automobile in 2021, the sales volume of Xiaopeng automobile did not exceed 10000 in the first eight months. The sales volume in September was 10412, exceeding 10000 for the first time. In the following October, November and December, Xiaopeng automobile has maintained the achievement of more than 10000. Up to now, Xiaopeng automobile has delivered more than 10000 vehicles for five consecutive months. Among them, in December 2021, Xiaopeng automobile delivered more than 16000 vehicles, a year-on-year increase of 181%.
In January 2022, Xiaopeng delivered 12922 vehicles, a year-on-year increase of 115%. In terms of single vehicle delivery, Xiaopeng P7 delivered 6707 vehicles, and the cumulative delivery has exceeded 80000 vehicles; Xiaopeng P5 delivered 4029 vehicles, more than 4000 vehicles for two consecutive months; Xiaopeng G3 series delivered 2186 vehicles. By the end of January 2022, the historical cumulative delivery volume of Xiaopeng automobile has exceeded 150000.
Xiaopeng's sales performance is mainly due to its relatively rich product line, continuously strengthened product force and more stable production capacity. At present, Xiaopeng's models from SUV to sedan can not only cover the mainstream market segments, but also meet the needs of different users with a large price range. Therefore, Xiaopeng has obvious advantages in the total sales volume in 2021.
In terms of new car launch, Xiaopeng automobile is also making continuous efforts. At the Guangzhou auto show in 2021, the new medium and large SUV Xiaopeng G9 of Xiaopeng automobile was officially unveiled, further enriching the product matrix of Xiaopeng automobile. It is reported that the car is based on the x-eea electronic and electrical architecture and will be sold in the global market in the future. The pricing of Xiaopeng G9 will refer to Xiaopeng P7, within the range of 200000-300000 yuan, and will compete with Weilai es8, ideal one, id.6x and other models. Xiaopeng G9 is expected to be delivered in the third quarter of 2022. With the launch of the new Xiaopeng G9, its overall sales volume is expected to further improve.
impact the annual sales target of 300000 vehicles
Based on the good performance in 2021, Xiaopeng automobile has also announced the sales target for 2022: to ensure the annual sales volume of 250000 vehicles and impact 300000 vehicles. The sales volume of Xiaopeng automobile in January has been released, which means that there are only 11 months left. Xiaopeng has nearly 290000 vehicles left to complete, and it needs to complete the sales of about 26000 vehicles per month to achieve the goal.
At present, Tesla's annual sales volume in the Chinese market is only 322000. Referring to Tesla's sales performance, it can be intuitively found that Xiaopeng automobile has great pressure to achieve its sales target in 2022.
In the face of the rising cost of raw materials, the unresolved "chip shortage" and the decline of new energy policy subsidies, in order to achieve the sales target for the new year, the production capacity must be guaranteed. Thus, Xiaopeng automobile also began to carry out a series of strategic measures.
According to Xiaopeng automobile, during the Spring Festival shutdown from the end of January to the beginning of February 2022, the company is carrying out technical transformation of Zhaoqing base. After the transformation, the delivery speed of the company is expected to be further improved. It is understood that previously, Xiaopeng automobile Zhaoqing factory implemented double shift production for 20 hours a day. Together with the factories in Guangzhou and Wuhan under construction, the total design capacity reached 400000 vehicles, and the annual output of 600000 vehicles could be supported through double shifts.
In addition, Xiaopeng automobile also continued to accelerate the layout and construction of charging network. In order to serve the expanding users and solve the problem of vehicle energy supplement, Xiaopeng is committed to the layout of charging facilities. By the end of January 2022, Xiaopeng automobile has launched 813 brand overcharge stations, running through 337 cities across the country and 166 destination charging stations.
On February 9, the Shenzhen Stock Exchange announced that according to the relevant provisions of the measures for the implementation of Shenzhen Hong Kong stock connect business of Shenzhen Stock Exchange, Xiaopeng automobile (9868. HK) was included in the list of Hong Kong stock connect shares under Shenzhen Hong Kong stock connect, which officially took effect from February 9. This time, Xiaopeng automobile has become the first new vehicle making force incorporated into Hong Kong stock connect. After that, qualified domestic investors can start buying Xiaopeng automobile Hong Kong stocks. This will help improve the liquidity of the company's shares and further improve the market attention of Xiaopeng automobile. This is undoubtedly a great benefit to the follow-up development of Yu Xiaopeng automobile.
Industry analysts believe that Xiaopeng has been quite successful in building the luxury and comfort of "pure electric vehicle" and has a certain cost performance, which is also an important reason for Xiaopeng's success. However, in terms of the current product structure, Xiaopeng P7 and Xiaopeng P5 cars are still the main sales force, and G3, as the only SUV, accounts for less than 17%, showing a trend of gradual marginalization. In addition, P7 will also be threatened by Weilai et7 delivered in March, while Xiaopeng G9 can only be listed in the third quarter, which may have a certain impact on the completion of the annual sales target.
In 2022, whether the sales target of 250000 vehicles can be achieved and whether Xiaopeng automobile can sit firmly at the top of the new forces is particularly important.
