601999: Northern United Publishing & Media (Group) Company Limited(601999) stock trading risk warning announcement

Stock Code: 601999 stock abbreviation: Northern United Publishing & Media (Group) Company Limited(601999) No.: lin2022-002 stock trading risk warning announcement of North United Northern United Publishing & Media (Group) Company Limited(601999) (Group) Co., Ltd

The board of directors and all directors of the company guarantee that there are no false records, misleading statements or major omissions in the contents of this announcement, and bear individual and joint liabilities for the authenticity, accuracy and completeness of its contents.

Northern United Northern United Publishing & Media (Group) Company Limited(601999) (Group) Co., Ltd. (hereinafter referred to as the "company") shares have deviated from the closing price by more than 20% in three consecutive trading days on February 8, February 9 and February 10, 2022. According to the relevant provisions of the trading rules of Shanghai Stock Exchange, it belongs to abnormal fluctuation of stock trading, On February 11, 2022, the company disclosed the announcement on abnormal fluctuations in stock trading of the company (Announcement No.: pro 2022-001). On February 11, 2022, the company's shares rose again, with large short-term fluctuations. Now the relevant risks are prompted as follows:

1、 Relevant risk tips

(I) the company's stock fluctuates greatly in the short term. On February 11, 2022, the closing price of the company's shares was 8.36 yuan / share, rising again. From February 8 to 11, 2022, the company's shares rose continuously and fluctuated greatly in the short term, but there was no significant change in the company's fundamentals and there was no major information that should be disclosed. Please pay attention to market transaction risks, make rational decisions and invest prudently.

(II) the price earnings ratio of the company's share price is high. As of the closing on February 10, 2022, the rolling P / E ratio of the company's share price was 33.31. According to the latest P / E ratio data released on the official website of China Securities Index Co., Ltd., the rolling P / E ratio of the company's industry "news and publishing industry" was 13.19. The current rolling P / E ratio of the company is significantly higher than that of the same industry. Investors should pay attention to relevant investment risks.

(III) performance of the company. The net profit attributable to the shareholders of the listed company from January to September 2021 was 75.7923 million yuan, a decrease of 22.76% over the same period of the previous year. For details, please refer to the third quarter report of the company on the website of Shanghai Stock Exchange.

(IV) the company's revenue from copyright trading business is small, and there are certain uncertainties in the future operation. Northern Copyright Trading Center Co., Ltd., a subsidiary of the company, was established in March 2018 and put into trial operation in August 2021. The specific operation mode of copyright trading business is that the buyers and sellers of copyright and intellectual property conduct online registration transactions, and the company collects relevant handling fees and commissions. At present, the revenue from copyright trading business is about 10.23 million yuan (Unaudited), accounting for less than 0.42% of the company's revenue in 2020. Investors should pay attention to investment risks.

(V) market rumors. The company is concerned that some investors in the market say that the company has a data copyright financial license. After the company's self inspection, the rumor is not true, and the relevant business of the company does not involve a data copyright financial license.

2、 Statement and commitment of the board of directors

The board of directors of the company confirms that, except for the disclosed matters, the company has no matters that should be disclosed but not disclosed in accordance with the relevant provisions of the Listing Rules of Shanghai Stock Exchange or the planning and intention related to such matters, and the board of directors has not been informed of the matters that should be disclosed but not disclosed in accordance with the relevant provisions of the Listing Rules of Shanghai Stock Exchange Information that may have a great impact on the stock trading price of the company; The information disclosed by the company in the early stage does not need to be corrected or supplemented.

The information disclosure media designated by the company are China Securities News, Shanghai Securities News and the website of Shanghai Stock Exchange (www.sse. Com. CN), The information about the company shall be subject to the information published in the above newspapers and websites. Please pay attention to investment risks.

It is hereby announced.

Board of directors of North United Northern United Publishing & Media (Group) Company Limited(601999) (Group) Co., Ltd

February 11, 2022

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