Bing dwen dwen, Wang Meng’s commentary, Su Yi Ming, Gu Ailing… All two days, the enthusiasm of the whole nation was lit by the Winter Olympics.
After Gu ailing won the championship, Ruixing coffee took advantage of the iron to launch the coffee recommended by Gu ailing, the spokesperson. The popular coffee has been sold out in many stores.
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Ruixing reshapes his image with Gu ailing?
There was also a wave of beverage fever on the social platform: many people dried out the “Gu ailing cup cover” and refueling straw to celebrate. Some netizens said: “there are a lot of people in line, and they can’t get to the point at all.”
The ordering enthusiasm is also inseparable from the official boost. Shortly after Gu ailing won the championship, many people received Ruixing’s “winning ticket package”. Ruixing also launched a photo award activity on Weibo, saying that if you sun coffee with # Gu ailing endorsing Ruixing coffee #, you will have the opportunity to get Gu ailing’s autograph and stimulate netizens’ enthusiasm for sharing.
When you open Ruixing applet, you can also see that Gu Ailing’s recommended models in many stores are sold out.
After Gu ailing won the championship, Ruixing sold out its customized “ice and snow season special drink”
In this round of marketing, Ruixing is actually “taking the lead in layout”:
Last September, when signing the spokesperson, Ruixing launched the customized new products of Gu ailing, Ruixing Walden ski latte and blue velvet SA snow latte;
Before the Winter Olympic Games, Ruixing coffee launched the Gu ailing cup cover, with a straw stand with Gu ailing elements and a humanoid stand in the store. It also set up two Gu ailing flash theme stores in Beijing;
After Gu ailing won the championship, Ruixing applet specially added the menu bar of “Gu ailing recommendation”, in addition to issuing coupons and sun exposure activities, which fully brushed the sense of existence.
Ruixing’s marketing director once revealed in an interview that Ruixing had reserved multiple sets of materials years ago. Before the Spring Festival, the store image, brand, cup cover and cup bag materials were also arranged. Including in the cinema and focus, two sets of materials are also prepared to complete the material switching within 1 hour after winning the championship. After Gu ailing won the championship, Ruixing team quickly spread the stored materials and materials in their own flow pool.
On February 8, relying on Gu Ailing’s popularity, Ruixing was also brought to hot search.
Many netizens are saying: Ruixing has great vision and is willing to order another order for “Gu ailing”.
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has Ruixing recovered?
After the financial fraud, Ruixing’s progress on two points has attracted much attention from the outside world.
First, whether to maintain the sustainability of the existing store operation and realize self hematopoiesis is the key to survival; Second, how to deal with executives involved in financial fraud and whether corporate governance can be benign.
According to the third quarter financial report released by Ruixing in December 2021, the total net income of Ruixing coffee in the third quarter of 2021 was 2.352 billion yuan, an increase of 105.6% over 1.143 billion yuan in the same period last year, and the total revenue increased significantly; The net loss was 23.5 million yuan, a year-on-year decrease of 98.6%; The average monthly trading customers were 14.7 million, a year-on-year increase of 79.2%; Store operating profit margin increased to more than 25%.
Behind the revenue growth and loss reduction, Ruixing mainly adjusted its stores. On the one hand, Ruixing closed its own stores that lacked profitability, on the other hand, Ruixing also opened its franchise. The financial report of the third quarter of 2021 shows that the total number of Ruixing stores is 5671. Among them, there were 4206 self operated stores, an increase of 6.4% over the same period last year; There were 1465 associated stores (franchise stores), an increase of 66.7% over the same period last year.
In terms of corporate governance, although Lu Zhengyao and Qian Zhiya involved in financial fraud were dismissed, they have been seeking to regain power. Lu Zhengyao’s faction even set off a power struggle with Guo Jin, the current CEO supported by the capital side.
After several rounds of confrontation, Lu Zhengyao was defeated. In January this year, Dazheng capital announced that the buyer group led by Dazheng capital had completed the acquisition of some shareholders’ equity of Ruixing coffee. After the completion of the transaction, Dazheng capital became the controlling shareholder of Ruixing coffee, holding more than 50% of the voting rights of the company. Ruixing has completely cut with Lu Zhengyao and Qian Zhiya in terms of equity.
A few days ago, Ruixing coffee submitted a document to the US Securities and Exchange Commission (SEC), according to the previous settlement agreement with the SEC, the fine of US $180 million (about 1.2 billion yuan) has been paid. This also means that the overseas lawsuit of Ruixing coffee’s financial fraud has temporarily come to an end.
Jiang Han, senior researcher of Pangu think tank, told Sina technology that although Ruixing coffee had many problems before, its own business fundamentals still have strong sustainability. On the basis of its own advantages, although it has suffered a great blow, it still has strong market toughness. Its market resilience has enabled Ruixing to survive and have a good market development, which is the reason why Ruixing can pay all the fines at present.
In addition, Ruixing’s survival is more a blessing to the whole Chinese coffee market. With the continuous cultivation of Chinese coffee habits, the demand for coffee has reached an unprecedented level, which has helped Ruixing achieve good market results. Ruixing stepped on the air outlet of the market.
It is worth mentioning that some experts pointed out that Ruixing’s past market shadow has not been completely eliminated, and better performance proof is still needed. Especially when it comes to re listing, we need to further build the trust of the public and the capital market.
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“meaning by words”! “Watching Gu ailing win the championship from a distance” unexpectedly increased the limit
On the morning of February 8, Gu ailing won the third gold medal for the Chinese team at the Beijing Winter Olympic Games, which aroused heated discussion among netizens. When Gu ailing participated in the finals, the A-share listed company Invengo Information Technology Co.Ltd(002161) rose the limit unexpectedly, and its share price hit a new high in nearly half a year.
because the abbreviation of the company’s securities is related to Gu Ailing’s name (watching Gu ailing win the title from a distance) , Invengo Information Technology Co.Ltd(002161) is jokingly called “Gu ailing concept stock” by many netizens.
Some investors said frankly, “metaphysics can’t explain”.
Some netizens said: can this also be fried?
On the afternoon of February 8, Invengo Information Technology Co.Ltd(002161) said in an interview with the reporter of the daily economic news: “the fluctuation of the company’s share price is affected by a variety of factors in the market. The company has no products related to the Winter Olympics and has no relevant cooperation with Gu ailing. You need to be cautious about investment. Please be cautious about rumors!”
However, this seems to have little effect. On February 9, Invengo Information Technology Co.Ltd(002161) rose the limit again.
At present, Invengo Information Technology Co.Ltd(002161) has more than 70000 shareholders.
In addition to Invengo Information Technology Co.Ltd(002161) , some investors have summarized many other so-called “Gu ailing concept stocks”. For example, Gu (GU) 2 (AI) 0 (Ling), the key product of Anhui Gujing Distillery Company Limited(000596) (000596. SZ), has the meaning of homophony. On February 9, the stock rose 7.51%.
Another Aoyuan Beauty Valley Technology Co.Ltd(000615) (000615. SZ) means “Gu ailing, the beauty who realizes her dream in the Olympic Games”. The stock rose 2.61% on the 9th.
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“Gu ailing concept stock” is on fire, and the market value of China Mobile rises by 100 billion a day
On February 9, the serious “Gu ailing concept stock” and the A-share of trillion giant China Mobile also rose sharply. Many voices in the market linked it with the Winter Olympics.
On February 9, China Mobile blocked the trading limit, with its share price at 67.43 yuan / share, a new high since its listing.
According to Gu Ailing’s microblog, as early as 2021, she has become China Mobile’s 5g ice and snow Promotion Ambassador.
However, in 2020, Gu ailing also cooperated with China Unicom to promote 5g.
In addition, China Mobile’s Migu video won the rights of live and on-demand broadcasting of the Winter Olympic Games, and Wang Meng’s “nagging commentary” successfully came out of the circle.
Specifically, following yesterday’s rise of 5.42%, China Mobile’s A-share market rose sharply again this morning (February 9), and the trading limit was closed near the noon closing. The share price was reported at 67.43 yuan / share, a new high since the listing. The transaction on the same day was 3.343 billion yuan, the market value soared by 130.7 billion yuan, and the latest total market value reached 1437.7 billion yuan. At the same time, China Mobile’s Hong Kong stocks also rose sharply in recent days.
In addition, these “concept stocks” of the Winter Olympics are booming:
Recently, the Beijing Bing dwen dwen has been very useful in the A Olympic Games. For example, the “ice cube pier” is hard to get in the Spring Festival. The first day of the A shares opening, the franchised retailers Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) (002878.SZ) and Cultural Investment Holdings Co.Ltd(600715) (600715.SH) have already realized the three links.
As Ren Ziwei won the championship in men’s 1000m short track speed skating, A-share Surfilter Network Technology Co.Ltd(300311) (300311. SZ) was also interpreted by investors as “Ren Ziwei’s line”. The stock turned green and red in the afternoon of February 8 and rose 10.00% continuously on February 9.
