Driven by the Winter Olympic Games, during the Spring Festival, the consumption of ice and snow in various places increased rapidly, the popularity of ski venues exploded, and the tourism products related to ice and snow also sold well. The same goods of the Winter Olympic Games were robbed by seconds. It is understood that Gu ailing won the championship, and the sales of snow gear of the same brand on the e-commerce platform surged, an increase of more than 7 times compared with the 6th . The most popular product is the same snowboard in Gu ailing competition.
Winter Olympics ice and snow tour with fire
“Spring Festival on snow” has become a new fashion
Although the temperature has dropped to minus 10 degrees Celsius and affected by epidemic prevention and flow restriction, the popularity of a snow farm in Yanqing, Beijing is still bursting.
On the snow track, there are not only skilled “Adult Snow friends”, but also young “Xiaobai” who has just come into contact with skiing. The snow field coach told reporters that in the past, the cost of one-on-one private teaching was 520 yuan for two hours, and on average, only three to four students can be taught a day.
Now, in order to cope with the participation of a large number of primary people, the snow resort has set up a full level teaching mode, including the teaching and training expenses in the snow ticket. At the same time, the snow resort is divided into different teaching areas, and the corresponding coaches are assigned according to different levels, which can not only reduce the threshold of skiing training, but also let more people experience the happiness of ice and snow sports.
The person in charge of the ski resort told reporters that driven by the Winter Olympics, the daily average passenger flow here during the Spring Festival has nearly doubled compared with the same period in previous years , of which teenagers aged 7-13 account for more than one third. Parent-child travel and family travel have also driven the temperature rise of surrounding catering and accommodation.
Yao Yu, head of Beijing Badaling snow farm: our more customers are parent-child customers and primary white customers, so the restaurant also tends to eat with parents and children. During the Spring Festival, the reception number of the whole restaurant can reach about 1000 people. We have launched the activities of eating, housing and skiing for the intangible cultural heritage new year, plus snow tickets, rental and sale of snow gear, as well as food and housing, which is about 500 yuan per capita.
According to the data of several tourism platforms, during the Spring Festival, the bookings of ski theme hotels increased by 54% year-on-year, and the ticket orders of ice, snow and ski scenic spots increased by nearly 40% year-on-year . Orders for ski resorts such as Jilin Changbai Mountain Tourism Co.Ltd(603099) , Yabuli in Heilongjiang and Huzhou in Zhejiang have increased rapidly, and indoor ski resorts in Guangzhou, Chongqing and Chengdu have also become popular destinations. Ice climbing, curling, extreme sports on snow and other new subdivision formats have attracted more young people’s attention.
hot selling ice and snow equipment
Winter Olympic strength “bring goods”
In addition to the popularity of ice and snow sports, the sales of ice and snow equipment also performed well, some goods related to the Winter Olympics were once out of stock .
In an ice and snow sports equipment store in blue harbor, Chaoyang District, Beijing, an endless stream of consumers came to buy snow gear. The store manager told reporters that the overall sales volume in the store increased by 15% during the Spring Festival. Among them, driven by the Winter Olympic Games and related social platforms, the number of primary players on the veneer and customers entering the store for consultation increased significantly.
Liu Guangming, store manager of an ice and snow sports equipment store: Spring Festival sales are very good. At present, the veneer may sell better and be more sought after by young people.
Beijing Badaling snow farm snow appliance rental and sales personnel : the single board rental basically has no board around 10 a.m.
In addition to sports equipment, the same goods of “Winter Olympics” were also robbed by seconds. According to the data of a platform, on the evening of February 4, with the opening of the Beijing Winter Olympic Games, more than one million netizens poured into the e-commerce platform, and many peripheral products related to the Winter Olympic mascots, such as Olympic badges and hand-made ornaments, were almost “seconds away” . Many netizens started the rhythm of buying goods of the same model while watching the live broadcast. Among them, the down jacket of the Chinese team at the opening ceremony of the Winter Olympic Games, the Winter Olympic flag jacket and Gu ailing sweater are particularly favored by consumers.
On the morning of February 8, Gu ailing won the championship, and the sales of snow gear of the same brand on the e-commerce platform surged, more than seven times higher than that on February 6 . The most popular product is the same snowboard in Gu ailing competition. during the whole Spring Festival, the sales of online skiing equipment increased by more than 180% year-on-year, and the ice sports category increased by more than 300% year-on-year.
Wang Xueli, director of the sports industry development research center of Tsinghua University: the trend of ice and snow consumption is very good. Although we mainly focus on experience, the large base of 346 million people has also greatly improved the scale of ice and snow consumption in the past few years.
