Lei Jun, chairman and CEO of Xiaomi, announced on his microblog today that Xiaomi group held the first important meeting since the beginning of the year of the tiger – the high-end strategy seminar, which made it clear that the high-end road is the only way for Xiaomi to grow and the battle of life and death for Xiaomi’s development, and will firmly implement the high-end strategy. Lei Jun also said that from today on, Xiaomi Group officially established a high-end strategy working group. Under the guidance of the strategy of “ranking first in the world in terms of mobile phone sales in three years”, it has clarified the high-end strategic goal: products and experience should be fully benchmarked with iPhone, and won the first share of domestic high-end mobile phone market in three years.