The Chinese women’s skiing team won the third gold medal in the Beijing Olympic Winter Games on February 2022. The story of the “gifted girl” brought the enthusiasm of “all the people go to the snow field” to a climax again. Bing dwen dwen became the star of 2022 traffic, and also brought many athletes and hotels and resorts to the same sports.
Chengdu Xindu Jianfeng dry snow four seasons ski resort, where Gu ailing conducted pre competition training, also quickly attracted people’s attention. The search popularity of the ski resort on the same journey travel platform rose to 15 times of that on weekdays in real time. The opening of the Beijing Winter Olympics this winter has ushered in a peak passenger flow in ice and snow sports scenic spots across the country. According to the 2022 Spring Festival holiday travel consumption data report released by the same trip recently, during the Spring Festival this year, the order volume of ice and snow scenic spots across the country increased by 68% compared with the same period last year. Among them, outdoor skating rinks, ski resorts, ice and snow theme parks and other scenic spots and venues that can experience ice and snow sports are of particular concern.
Gu Ailing’s gold medal also stimulated the enthusiasm of the whole people for ice and snow tourism and related accommodation industry. According to the data of Tujia B & B, from 12 noon to 16 pm on February 8, the real-time search heat of the Theme B & B with “skiing” as the keyword on the platform increased three times month on month. At present, the price of B & B is generally reduced by 30% to 50% compared with that during the Spring Festival. Tujia B & B big data shows that since the beginning of the snow season in November last year, B & B bookings near major ski resorts and ski resorts have continued to rise. In terms of home stay bookings, the most popular ski destinations include Beijing, Hebei, Jilin and Xinjiang.
Driven by the Winter Olympic Games, many guest houses around the snow fields in the suburbs of Beijing ushered in the year with the highest order volume. Tujia platform data show that there are 256 sets of home stay around Beijing Nanshan Ski Resort, and the booking volume has generally doubled in this snow season. At present, the price of home stay after the festival is 30% – 50% lower than that during the Spring Festival. The price of a full rent home stay of more than 50 square meters is about 300 yuan per night. Now it is more cost-effective to stay in skiing.
Tujia big data shows that when booking accommodation around the ski resort, the most concerned facilities are “hot spring”, “projection”, “fireplace”, “foot bucket”, etc. The upsurge of ice and snow tourism has also stimulated the further improvement of the conditions of home stay around the snow field, and the average occupancy price has increased. In the suburbs of Beijing, skiing + hot spring has become the “selling point” of many small courtyards with “private soup”, and the average daily reservation price is more than 1000 yuan.
In the past Spring Festival holiday, the number of home stay bookings around the snow farm also increased significantly. Tujia B & B data show that the reservation volume of Songhua Lake ski resort during the Spring Festival in 2022 is four times that of 2021, the reservation volume of Beidahu resort has increased by three times, and the reservation volume of Yabuli ski resort has also increased by three times.
The popularity of ice and snow sports is not only in the north. In the south, there are also a number of ski resorts and indoor ski parks, and the number of home stay bookings around has soared. The number of ski resorts around Qiaobo has increased by 6 times compared with that in Hangzhou during the Spring Festival, and the number of ski resorts around Qiaobo has increased by 2 times this year; In Hubei, the number of home stay bookings around Shenlongjia international ski resort has tripled.
Due to the improvement of people’s enthusiasm for ice and snow tourism, relevant industrial investment is also heating up.
“Yaoxue ice and snow world (tentative name) project with an investment of more than 5 billion yuan is under Shanghai Lingang Holdings Co.Ltd(600848) Construction in the new town area, including indoor ski resort, water center, resort hotel, skating rink, commercial retail and other business forms. As a northerner, I have been skating since I was a child, and now more southerners have joined the ranks of ice and snow sports, especially in the south. Due to the lack of natural ice and snow site conditions, it is more necessary to build ski resorts, resorts and other projects. The potential of the ice and snow industry is huge. ” Wang Zhenwei, vice chairman of Shanghai Yaoxue Real Estate Co., Ltd., told the first financial reporter.
In terms of same journey travel, the platform will also continue to increase the sports tourism resources of the platform and accelerate the online development of sports tourism and related products.
According to the big data report on China’s ice and snow tourism consumption (2022) released by China Tourism Research Institute, the Beijing Winter Olympics has stimulated the enthusiasm of ice and snow tourism, and “300 million people on ice and snow” is becoming a reality. 71.7% of tourists will not change or increase the consumption of ice and snow tourism under the incentive of Beijing Winter Olympics, and 68.4% of tourists are very sure to increase the number of ice and snow tourism affected by Beijing Winter Olympics. Stimulated by the Beijing Winter Olympics, the upgrading of tourism consumption and the national layout of ice and snow facilities, the number of ice and snow leisure tourists in China has increased from 170 million in the 2016-2017 ice and snow season to 254 million in the 2020-2021 ice and snow season. It is expected that the number of ice and snow leisure tourists in China will reach 305 million in the 2021-2022 ice and snow season, and the income of ice and snow leisure tourism in China is expected to reach 323.3 billion yuan.
