The Spring Festival in 2022 ends.
According to the data of Lighthouse professional edition, the total box office of the Spring Festival in the year of the tiger reached 6.026 billion yuan, ranking second in the box office of the Spring Festival in Chinese film history. During the schedule, the top three at the box office are “shuimen bridge of Changjin Lake”, “the killer is not too calm” and “miracle stupid child”.
It is worth mentioning that the average ticket price of this year’s Spring Festival also exceeded the 50 yuan mark for the first time, which can be called “the most expensive Spring Festival in history”. Under the high ticket prices, the number of film viewers decreased significantly. Public data show that in the three days before the Spring Festival, the average ticket price of cinemas increased by nearly 20% year-on-year, while the number of movie viewers (Times) decreased by about 30% compared with last year’s Spring Festival. According to the analysis of insiders, in addition to being affected by the epidemic, high ticket prices are also an important reason to prevent these audiences from entering the cinema.
However, with the end of the holiday, movie ticket prices are expected to fall. In fact, some filmmakers have taken the initiative. On February 6, the sniper directed by Zhang Yimou announced that the minimum settlement price would be reduced to 35 yuan for class A and 30 yuan for class B from February 7 (5 yuan for each). This is also the first of the eight new films in the Spring Festival this year to reduce the price limit. It is reported that the box office settlement standard is the ticket price per person.
Bai Wenxi, chief economist of IPG, told time finance, “On the one hand, the high average ticket price of the Spring Festival is due to the peak season of the Spring Festival holiday, on the other hand, it is also due to the rise of cinema costs caused by the mandatory requirements for full occupancy rate in response to the epidemic. With the end of the Spring Festival holiday, the decline of the average ticket price of cinemas is the general trend, which is also the basic operation to improve the enthusiasm of the audience with price, and sniper” Such Douban high scoring films take the lead in reducing the settlement price, which is bound to force other film makers to follow up the price reduction, otherwise their attendance pressure will be greater. “
Taopiao app shows that a total of 8 films were released in the Spring Festival this year, which was summarized as “one super and many strong” layout.
Among them, “one super” refers to the shuimen bridge of Changjin lake, which locks in the box office champion in advance, while “how strong” refers to the pre-sale performance of “Four Seas”, “miracle · stupid child” and “the killer is not too calm”. During the Spring Festival, “shuimen bridge of Changjin Lake” won the box office champion as expected, “this killer is not too calm” became a dark horse at the box office, with a box office of nearly 1.4 billion yuan. The latter is made of happy Mahua, starring Ma Li and Wei Xiang. It is also the most popular comedy style of the Spring Festival.
Unfortunately, the box office of Zhang Yimou’s new work “sniper” with the theme of resisting US aggression and aiding Korea was very poor at the time of pre-sale, and the number of films was almost at the bottom, even worse than the animated film “bear haunt · return to the earth”.
It is understood that “sniper” is the first film jointly directed by Zhang Yimou and his daughter Zhang Mo, starring Chen Yongsheng, Zhang Yu and Zhang Yi. It is mainly produced by Beijing Enlight Media Co.Ltd(300251) . The listed companies involved in the production also include Beijing Hualubaina Film&Tv Co.Ltd(300291) and Beijing Fengshangshiji Culture Media Co.Ltd(300860) . The film is China’s first film based on the real deeds of sharpshooters to resist US aggression and aid Korea. It tells the story of the soldiers of “sniper squad 5” protecting intelligence to rescue their comrades in arms, using flexible combat wisdom and tenacious fighting spirit to “win the battle with tactics” and launch a desperate battle with a powerful enemy. “Sniper” has scored 7.7 points since the first day of this year, ranking first in the word-of-mouth of films in the Spring Festival.
On the evening of February 4, the film sniper ushered in a turnaround. That night, the opening ceremony of the Beijing Winter Olympic Games directed by Zhang Yimou was highly praised, and the whole network praised Zhang Yimou for “understanding the romance of the Chinese people too much”. After the opening ceremony of the Beijing Winter Olympics, general director Zhang Yimou accepted Bai Yansong’s interview and talked about the cold of “sniper” in the Spring Festival. Zhang Yimou said that he had neglected the film for the Winter Olympics and “the film arrangement was miserable”.
At the same time, topics such as “making up a movie ticket for Zhang Yimou” were on the microblog hot search list. Actor Yu Hewei tweeted: “even for the opening ceremony of the Winter Olympics, we have to go into the cinema to support the sniper directed by Zhang Yimou!” Some viewers even “made up tickets” for “sniper” overnight.
Affected by this, the proportion of “sniper” film arrangement on February 6 has increased from 5.8% on February 2 to 9.7%, and the online discussion about Zhang Yimou and “sniper” is also growing rapidly. The film side of “sniper” also announced that the minimum settlement price of the film, cinema and cinema will be lowered on February 7, that is, if the cinema is willing to make profits, the audience can buy tickets at a price of up to 5 yuan.
In the face of the price reduction of “sniper”, some netizens said: “what I’m short of is this five yuan? It’s the fare of taking a taxi home in the middle of the night.” Another netizen commented: “I love the old counselor! I must contribute a movie ticket.”
Time finance and economics noted that some cinemas with large traffic in Beijing have increased the arrangement of “sniper”, and there are also arrangements during the prime time period from 7 p.m. to 9 p.m.
According to the latest data, as of 16:30 on February 7, the box office of “sniper” had reached 285 million yuan. According to big data prediction, the total box office of the film is expected to sprint to 600 million yuan.
