“Bing dwen dwen?” Is becoming a new greeting.
The winter adorable Bing dwen dwen, with its charming and charming image, has become a “hard top” top stream, and no one has been able to buy it for 5 hours.
According to the official website of Beijing Winter Olympic Games, there are 29 licensed manufacturers and 58 licensed retailers, including listed companies such as Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) , Beijing Caishikou Department Store Co.Ltd(605599) . According to the research report, the revenue of licensed commodities is expected to exceed 2.5 billion yuan throughout the Winter Olympic cycle
“one trick is hard to find”
The Bing dwen dwen was too hot. At 7 noon, 12 o’clock, the China Securities Journal, the TAM Tam reporter came to Wangfujing Group Co.Ltd(600859) 2022 official licensed goods flagship store in Beijing, and saw the queue at the door.
Bing dwen dwen said that the flagship store supplied 300 ice cream pier stuffed toys on 7 days, and customers still queued up at 5 in the morning. By 12:30 noon, Bing dwen dwen and key buckles were sold out.
Mr. Cheng Bing dwen dwen said he was waiting for a queue at 8 a.m. and was told that the Pai Pai toys had been sold out when he was fast. He decided to wait for a forenoon at the flagship store and continue to queue in the morning.
“I plan to order takeout for dinner. The probability that I can buy it tomorrow is 80%. I want to give it to my girlfriend.” Mr. Cheng said.
Wangfujing Group Co.Ltd(600859) forenoon store staff Bing dwen dwen, the 9:30 opening of the 9:30, the 10 pier pier toys sold out, and in recent days, there are still many people queuing up. The reason why Bing dwen dwen is “hard to find” is mainly insufficient supply, and many factories are on holiday during the Spring Festival holiday.
In addition to offline hot sales, online is also “difficult to find”. 7, Bing dwen dwen, Bing dwen dwen, found that the Tmall badge logo was 58 yuan / piece, the ice pier pier handle 88-108 yuan / piece, the pendant 128 yuan / piece had been sold out, and it needed to be pre-sale plus purchase. Among them, Bing dwen dwen toys handled monthly sales of over 50 thousand.
The production and sales of Winter Olympic licensed goods must be approved by Beijing Winter Olympic Organizing Committee, and the official online purchase channel is the official Olympic flagship store of tmall platform; Offline, you can buy the Winter Olympic licensed goods in the licensed goods retail store and on the high-speed railway train
ceramic ice pier production cycle is long
In February 7th Shuey Rhon Rhon Bing dwen dwen and snow Rong yuan were appointed to the Winter Olympic licensed products in Dehua County, Quanzhou, Fujian province. The relevant person in charge of the company told reporters that the production was fully started on the sixth day of the year, but it still can not meet the demand. The reporter learned that the price of a pair of ceramic ornaments is 198-278 yuan.
Photo provided by the interviewee
Bing dwen dwen Shuey Rhon Rhon, the official told reporters that every piece of ceramic “ice pier” and “snow Rong Rong” were handmade by local teachers. After modeling, coloring, applique decoration, oil injection, color fixing and air drying, the process takes about one month. p align=”center” style=”text-align:left;”> performance or benefit of relevant listed companies
Bing dwen dwen fire, and winter’s sale is hot. The listed companies behind the Winter Olympics licensed goods may benefit from this.
Statistics show that BOCOG has developed a total of 16 categories and more than 5000 licensed products, including non-metallic products such as badges and key chains, precious metal products, clothing and accessories, ceramic products, plush and toys of various materials.
According to the official website of Beijing Winter Olympic Games, there are 29 licensed manufacturers and 58 licensed retailers, including listed companies such as Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) , Beijing Caishikou Department Store Co.Ltd(605599) .
Bing dwen dwen Shuey Rhon Rhon Bing dwen dwen, February 7th, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) said on the interactive platform that the Winter Olympic licensed products, including ice pier pier (snow Rong Rong), stuffed toys, decorative handles, crystal balls, and ice pier blind boxes and badges, are all sold, designed and produced by the company.
In view of the recent popularity of Winter Olympic licensed goods by the majority of consumers, the company has organized employees and factories to start production in an all-round way, made every effort to coordinate production capacity rationing, ensure the supply of Winter Olympic licensed goods, and try its best to meet the needs of the majority of consumers.
Previously, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) said that the revenue of licensed souvenirs for the Beijing Winter Olympics in the first three quarters of 2021 increased by 141.57% year-on-year, and it is expected to achieve a greater breakthrough in the follow-up.
Cultural Investment Holdings Co.Ltd(600715) the announcement shows that the company has the franchise production rights of precious metals, handicrafts and ceramics, as well as the franchise retail rights of all winter Olympic products.
Beijing Caishikou Department Store Co.Ltd(605599) said in the investor activity record form on January 5 that the company is a licensed retailer for the Winter Olympic Games. At present, the Winter Olympic products on sale include all kinds of badges, precious metal commemorative coins, toys and other categories. This is not the first time that the company has become a franchise retailer. As early as 2008, the company was a franchise retailer for the Beijing Olympic Games.
Wangfujing Group Co.Ltd(600859) as a licensed retailer for the Beijing Winter Olympics, it is allowed to sell licensed goods for the Beijing 2022 Winter Olympics in some designated stores of the company.
According to the research report, it is expected that the revenue of licensed commodities will exceed 2.5 billion yuan throughout the Winter Olympic cycle. Franchised commodity sales enterprises can also take the opportunity of the Winter Olympics to improve their corporate image and product popularity, expand overseas sales market and improve brand value.
