At Bing dwen dwen, the official flagship store of Beijing Winter Olympic Games, was sold at 4 p.m. on February 7th. The Securities Daily tried to panic buying, and the product was robbed without payment. On the Wangfujing Group Co.Ltd(600859) Street Bing dwen dwen has long queues. “Bing dwen dwen, many winter Olympic souvenirs are out of stock.” The on-site staff told the reporter of Securities Daily.
The heat of Bing dwen dwen has increased the share price of the listed companies. As a licensed manufacturer and retailer for the 2022 Beijing Winter Olympics, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) share prices rose on February 7. Other listed companies, such as Wangfujing Group Co.Ltd(600859) , Beijing Urban-Rural Commercial (Group) Co.Ltd(600861) , Beijing Kingee Culture Development Co.Ltd(002721) , which have obtained the qualification of licensed retailers for Beijing 2022 Winter Olympic Games, rose in varying degrees on the same day.
Bing dwen dwen, Zhao Weidong, spokesman of Beijing Winter Olympic Organizing Committee, said in January 6th that the relevant departments are now increasing coordination to increase the supply of “ice pier”.
“The licensed commodities of the Beijing Winter Olympics will continue to be sold until at least the end of June this year, which can meet the needs of consumers.” A person familiar with the matter told the reporter of Securities Daily that “the licensed production enterprises related to the Beijing Winter Olympics are actively engaged in the production of products and try their best to put the products on the market as soon as possible on the premise of ensuring the product quality”.
“In view of the recent popularity of the above-mentioned Winter Olympic licensed commodities by the majority of consumers, the company has organized the factory to start production in an all-round way, made every effort to coordinate the production capacity rationing, ensure the supply of Winter Olympic licensed commodities and try its best to meet the needs of the majority of consumers.” Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) also said on the investor interaction platform.
Cultural Investment Holdings Co.Ltd(600715) staff told Bing dwen dwen that the company is mainly responsible for the production of badges, not responsible for producing ice pier piers and keychains. But now the badge should also be out of stock and is constantly replenishing. Talking about whether it will greatly boost the company’s performance, Cultural Investment Holdings Co.Ltd(600715) staff said that it mainly depends on the sustainability of sales. On January 29, Cultural Investment Holdings Co.Ltd(600715) released the announcement of performance pre loss. It is estimated that the net profit attributable to the parent company will be a loss of 420 million yuan to 500 million yuan in 2021.
Yang Delong, managing director of the Qianhai open source fund, told the Securities Daily reporters that because of the expectations of the Winter Olympic Games, there was a phenomenon of speculation in the market. However, the risk of such speculation is large, because the income brought by the sale of mascots is one-time. The sales heat will decline soon after the Winter Olympics and will decline sharply next year. Investors are advised to participate carefully.
According to pan Helin, executive director of the Digital Economy Research Institute of Central South University of economics and law, the current Beijing Winter Olympics IP is hot, but in the long run, its sales are still restricted by timeliness. On the one hand, major suppliers and franchise stores should seize the current time node and increase supply; On the other hand, we can learn from the playing method of blind box in the future and increase the product supply through different modeling styles.
The heat of Bing dwen dwen also pushed up the price of cattle in line. “1380 yuan each.” In February 7th, Bing dwen dwen, a cattle consumer, wanted to buy 20CM, “ice pier pier” doll. The scalper said that at the scene of queuing to buy Winter Olympic souvenirs, some people offered 1500 yuan to 2000 yuan to buy related products. Bing dwen dwen told the Securities Daily that the ice pier was really very popular, but the price of $192 yuan was more than 1000 yuan. Bing dwen dwen, another member of the line who bought the line, told the Securities Daily that the price of 20CM’s “ice pier pier” doll was 880 yuan, which required the order of the day and shipped the next day.
At present, the official flagship store of the Winter Olympics has issued a voice to remind consumers not to buy licensed goods at high prices from scalpers and not to believe in price speculation. The reporter learned from various interviews that, on the one hand, the price of Winter Olympic commodities purchased from scalpers is high, on the other hand, it also needs to pay attention to the risk of anti-theft version.
