At the end of the Spring Festival holiday in 2022, according to the incomplete statistics of China Singapore longitude and latitude, 16 provinces have announced the tourism revenue of the Spring Festival holiday in 2022, of which 5 provinces have a tourism revenue of more than 10 billion yuan.
The tourism revenue of 5 provinces exceeds 10 billion
According to the calculation of the data center of the Ministry of culture and tourism, 251 million Chinese tourists will travel during the seven-day Spring Festival holiday in 2022, a year-on-year decrease of 2.0%, which will return to 73.9% of the same period of the Spring Festival holiday in 2019 according to a comparable standard; China’s tourism revenue reached 289.198 billion yuan, a year-on-year decrease of 3.9%, returning to 56.3% over the same period of the Spring Festival holiday in 2019.
According to the incomplete statistics of China Singapore longitude and latitude, as of 20:00 on February 7, 16 provinces such as Shanghai, Henan, Guangxi, Hubei, Liaoning, Sichuan and Ningxia had announced the tourism revenue during the Spring Festival holiday in 2022. Among them, Shanghai ranked first with a total tourism revenue of 17.721 billion yuan, Henan ranked second with 13.076 billion yuan and Guangxi ranked third with 12.963 billion yuan. In addition, the tourism revenue of Hubei and Liaoning provinces has also exceeded 10 billion.
In terms of the total number of tourists, Henan Province received 27.6897 million tourists in seven days, temporarily leading the country. At the same time, the total number of tourists received in Guangxi, Hubei, Liaoning and Sichuan has also exceeded 20 million; In addition, the total number of tourists received by Shanghai and Fujian provinces exceeded 10 million.
According to the “2022 Spring Festival Tourism summary report” released by Ctrip, more than 80% of tourists choose to visit scenic spots locally during the Spring Festival of the year of the tiger, and the ticket proportion of scenic spots in the province is as high as 82%. Among them, tourists from Beijing, Shanghai, Wuxi, Chongqing, Chengdu, Guangzhou, Suzhou, Xi’an, Kaifeng and Nanjing love to visit scenic spots at home. In terms of age, the post-80s are the largest, accounting for nearly 50%, and the post-90s account for about 30%; It is worth mentioning that in the year of the tiger, the number of Post-00 tourists who joined the ranks of shopping and eating increased significantly. During the Spring Festival, the number of Post-00 tourists in scenic spots increased by 27% year-on-year.
Fang Zexi, an industry analyst at Ctrip Research Institute, said that the trend of short-range local travel during the Spring Festival this year is obvious, and the bustling crowds of major scenic spots, bustling urban business districts and historical and cultural blocks across the country are crowded with people for the new year.
In addition, according to the “where to go 2022 spring festival report”, Mount Emei and Wawu mountain in Sichuan, Nantian Lake in Chongqing, Wulong fairy Mountain National Forest Park, and Lingshan scenic spot in Wuxi, Jiangsu are all popular scenic spots.
ice and snow tourism is hot
The Spring Festival holiday in 2022 coincides with the opening of the Beijing Winter Olympic Games, which makes the public’s enthusiasm for ice and snow tourism unprecedented.
According to the Beijing Municipal Bureau of culture and tourism, in order to ensure the safe and smooth holding of Beijing 2022 Winter Olympic Games and winter Paralympic Games, the epidemic prevention and control is strict and powerful, holiday tourism is safe and stable, the tourism market is in good order, and cultural and tourism activities are rich and orderly. 60 “clock in points” and clock out activities of Winter Olympics and Spring Festival in all districts of Beijing have attracted many people to participate, with a strong atmosphere of new year’s festival and Winter Olympics.
Qunar data show that the number of tickets sold in the platform ski resort has doubled compared with last year’s Spring Festival holiday. Among them, in Harbin, Heilongjiang, Baishan, Jilin, Altay, Xinjiang, Shennongjia, Hubei and other places, the booking of surrounding hotels driven by ice and snow tourism exceeded more than twice that of the same period last year. Shaoxing Qiaobo ice and snow world, Guangzhou rongchuang snow world and other snow resorts in the city, the number of tickets during the Spring Festival holiday increased by more than 2 times compared with the week before the festival. According to the data released by Ctrip, during the Spring Festival, ticket reservations to the three northeastern provinces increased by more than 50% year-on-year.
China Singapore Jingwei combed the websites of local cultural and tourism departments and found that during the Spring Festival holiday, Yuntai Mountain, Baoquan, South Taihang and other scenic spots in Henan launched a series of activities of the Spring Festival ice and snow Carnival one after another; The major ski resorts in Jilin have become the punch in places for ski enthusiasts all over the country. The number of tourists received by the ski resorts of Vanke Songhua Lake Resort and Changbai Mountain Tourism Co.Ltd(603099) Wanda International Resort has increased by 72% and 351% respectively year-on-year.
Snow and Ice Tourism in Hubei has become a new growth point of holiday tourism market in the province. Wuhan, Xiangyang, Yichang, Huanggang, Xianning, Enshi, Shennongjia and other places have welcomed a large number of ice and snow lovers. During the Spring Festival holiday, Shennongjia received 35000 “ice and snow” tourists. It is hard to get one ticket for ice and snow tourism in Jiugong Mountain scenic spot in Xianning and bailihuang scenic spot in Yichang. After the opening of the Beijing Winter Olympic Games, the number of visitors in a single day has continuously approached or exceeded the carrying limit under the requirements of normalized epidemic prevention and control. Jiugong Mountain ski resort has received about 30000 tourists in the Spring Festival; From the first day to the sixth day of bailihuang skiing, more than 30000 tourists were received, an increase of 60% year-on-year in 2021.
“Welcoming the Winter Olympics” in Guangxi has become a characteristic theme of the festival. Yulin held “I cheer for the Winter Olympics!” New year’s wish series of Chinese New Year activities; Beihai held “Winter Olympics” cultural theme activities such as “ice and snow feast” and “Beijing Winter Olympics knowledge award answer”; Guilin Quanzhou Tianhu ski resort has made Southern tourists really have a “ice and snow addiction” during the Beijing Winter Olympic Games.
