I. industry: Amoy skin care and make-up continued to decline
(I) market data
Alibaba. Com: in January 2022, the total amount of beauty (skin care + color makeup) was gmv136 6.6 billion yuan, a year-on-year increase of – 26.95%; Among them, skin care gmv87 9.3 billion yuan, a year-on-year increase of – 30.47%; Makeup gmv48 RMB 7.3 billion, a year-on-year increase of – 19.63%.
Tiktok: January 2022, GMV41., vibro, beauty, skin care tiktok 3 billion, cosmetics gmv15.0 billion 5 billion 700 million, the platform tiktok accelerated, shaking the GMV volume of the body to reach 47.42% of the Amoy system, of which the body weight reached 46.97% of the Amoy system and the makeup volume reached 31.95% of the Amoy line.
(II) Amoy is the top 20 brand
Skin care category: the top 3 in January is Estee Lauder, Lancome and L’Oreal;
Cosmetics category: the top 3 in January are huaxizi, colorkey and Saint Laurent.
(III) Amoy system pattern
Skin care category: Amoy skin care declined as a whole. ① Among international brands, only Helena has achieved positive sales growth. ② Better local performance. ③ The cutting-edge brand Winona has a certain increase.
Makeup category: Taoxi makeup continued to decline sharply. ① In January, international brands Chanel and 3ce expanded their market share, and the sales volume of Chanel increased significantly, with a year-on-year increase of + 390%. ② Mao Geping, a local famous mid and high-end brand in January, continued to accelerate its volume, with sales of + 26% year-on-year. ③ The overall performance of cutting-edge brands continued to be weak in January.
II. Subject matter: Yunnan Botanee Bio-Technology Group Co.Ltd(300957) , Proya Cosmetics Co.Ltd(603605) . Lushang’s performance is better
Tmall official flag tracking of listed brands in January:
\u3000\u3000 Proya Cosmetics Co.Ltd(603605) ： Proya Cosmetics Co.Ltd(603605) GMV1. 1.4 billion, yoy + 15%; Caitang was 27 million, a year-on-year increase of + 4%.
Yunnan Botanee Bio-Technology Group Co.Ltd(300957) : Winona gmv0 7.7 billion, yoy + 1%.
Huaxi: runbaiyan gmv0 2.8 billion, yoy-33%; Kwadi gmv0 1.1 billion, a year-on-year increase of – 85%.
Jiahua: Yuze gmv0 2.7 billion, yoy-65%; Baicaoji gmv0 0.9 billion, yoy-29%.
Shuiyang: yunifang gmv0 1.1 billion, yoy-62%.
MARUMI: MARUMI gmv0 1 billion, yoy-70%.
Imeik Technology Development Co.Ltd(300896) : Hi Ti Gmv 260000, yoy + 83%.
Yixian: perfect diary gmv0 8.2 billion, yoy-67%.
January tiktok shop tracking: Proya Cosmetics Co.Ltd(603605) , perfect diary, Winona continued layout maintain excellent, Proya Cosmetics Co.Ltd(603605) GMV0. 5.2 billion (the best performance among brands of listed companies).
III. single product: a series of new products promote growth
Amoy top5 items: the top items of some brands changed greatly in January, which was mainly affected by the Spring Festival and the launch of new products.
New products: Proya Cosmetics Co.Ltd(603605) 1 month launched the “source of power family” new product “source cream”, with the previous launch of the source of the essence of the same series, the main repair and maintenance. MARUMI “little red pen” eye cream Launches New Year gift box set.
IV. investment suggestions
Sino Thai core recommendation: Yimei injection leader Imeik Technology Development Co.Ltd(300896) ; Sensitive muscle faucet Yunnan Botanee Bio-Technology Group Co.Ltd(300957) ; Cut to the Bloomage Biotechnology Corporation Limited(688363) of skin care needs of ingredients; The public leader with high market sensitivity Proya Cosmetics Co.Ltd(603605) .
It is suggested to pay attention to: Sihuan medicine, which acts as an agent for meat poisoning, and comprehensively make efforts to Aoyuan Beauty Valley Technology Co.Ltd(000615) of photoelectric medical beauty track.
The risk indicates that the industry structure is deteriorating; New product development and marketing results fail to meet expectations; Data lag.
