The 2022 Beijing Winter Olympics has officially opened. According to the hot search big data released by Baidu, the search heat of Beijing Winter Olympic Games is 1372% and 558% higher than that of Sochi Winter Olympic Games and Pingchang Winter Olympic Games respectively, which is also higher than the previous summer Olympic Games after the 2008 Beijing Olympic Games and 68% higher than that of Tokyo Olympic Games postponed in 2021.
In the past, due to factors such as the scale of events and the popularity of events, the public attention of the Winter Olympic Games was often weaker than that of the summer Olympic Games. However, with the convening of the Beijing Winter Olympics and the successful development of “driving 300 million people to participate in ice and snow sports”, the public’s attention and interest in ice and snow events have increased significantly.
Baidu hot search big data shows that the event elements such as the holding time of the Beijing Winter Olympic Games, the gold medal winning points of the Chinese team, the list of Chinese delegations and the schedule have become the focus of attention. Among them, the attention of curling events in China is rapidly increasing, surpassing classic events such as skiing and skating, and becoming the first in the search heat of events in Beijing Winter Olympic Games.
Followed by the Chinese team’s traditional ice and snow advantage projects, short track speed skating and figure skating. In addition, a series of skiing events, such as ice hockey, ski jumping, snowboarding and alpine skiing, have also ignited the Chinese people’s enthusiasm for ice and snow sports through their unique competitive charm.
Different from people’s daily impression, the south is more enthusiastic than the north in terms of the attention to the Winter Olympics and various ice and snow events. Baidu hot search big data shows that southern netizens account for a larger proportion of the recent search for Winter Olympics related content. Among them, Guangdong, Jiangsu, Zhejiang and other coastal provinces have shown strong interest in the Winter Olympics, especially focusing on curling, short track speed skating, figure skating and other projects.
In addition to regional characteristics, baidu hot search big data shows that women pay more attention to the Winter Olympics than men, and women show higher attention and interest in learning. From the perspective of age, the post-80s are the main force of skiing and skating, and the post-00s show more interest than the post-90s. Gu ailing, a freestyle skier known as the “gifted double board girl”, became the first in the hot list of Chinese Winter Olympic athletes, and Zhu Yi, Wu Dajing and other athletes also entered the top few of the hot list.
Not only the event itself, big data shows that the Beijing Winter Olympics also brought fire to the fields of ice and snow sports, ice and snow tourism, ice and snow equipment and so on. Data show that in the past 30 days, Baidu Encyclopedia’s number of entries related to the Winter Olympics has increased by 276%, and Baidu knows that the number of questions related to the Winter Olympics has increased by 162%.
Specifically, in the top ten list of issues related to the Winter Olympics and ice and snow events, half of the issues involve the competition rules and historical evolution of ice and snow sports, and the other half focuses on the equipment and venue recommendation of ice and snow sports such as skiing, skating, curling and hockey.
These big data show that more and more Chinese people are going from “watching the excitement” to “watching while learning”, and more and more people are beginning to take part in ice and snow sports. Especially this year, many families choose to integrate ice and snow sports into their Spring Festival travel plans. Among them, relatively mature and popular skiing and skating projects have become a popular choice for this year’s Spring Festival. Compared with the search data of the same period in recent five years, the popularity of skiing and skating has increased significantly.
Driven by the upsurge of the Winter Olympics, some cities famous for ice and snow sports have also become popular destinations for travel. As the venue of the main meeting, Beijing and Zhangjiakou are firmly at the top of the popular search list. In addition, northeast cities such as Harbin, Changchun, Shenyang and Jilin have also become “ice and snow cities” yearned by tourists all over the country.
