On the evening of February 4, the opening ceremony of the Beijing Winter Olympic Games attracted the whole people to brush the screen with the creativity of the snowflake torch platform, the countdown of the 24 solar terms, the "ice breaking" five rings and so on.
The opening ceremony also inadvertently became a powerful "grass planting machine", bringing thousands of business opportunities.
Overnight, Bing dwen dwen around the mascot of the Winter Olympic Games, the down jacket worn by delegates and even the dove lights held by children's actors became the main explosions.
As of February 6th, Bing dwen dwen and many down coats were sold out. On the social platform, "now pressure to Yiwu" has also become a hot topic. Countless netizens who want to buy the pigeon lamp for the Winter Olympics have turned their attention to the "omnipotent" Yiwu Commodity market.
On February 5, the same product links of some pigeon lamps have appeared on major e-commerce platforms, and the place of shipment is Yiwu. "It's already printing. The factory was on vacation, and now we're working with more money." A seller told the times weekly.
merchants "changed careers" overnight
Like Yang Qian's same little yellow duck hairpin, Yiwu is still aiming at the market trend by hot search.
However, unlike the existing hairpin, the pigeon lamp has a special style, and the factory needs to start production from scratch to build the same one. Therefore, the delivery cycle of the goods has been lengthened, and there is still uncertainty about delivery. At present, the delivery time of the same product sold on the e-commerce platform generally takes 7 ~ 45 days.
On the morning of February 5, a seller told the times weekly that the agent factory didn't go to work until February 8, and it took 10 ~ 20 days for the manufacturer to make molds. The store can only strive to deliver goods before the Lantern Festival, but it can't fully guarantee punctuality. The seller also said that at present, the price of 68 yuan shown on the product page is only a deposit. "There are changes in the materials used in the process of mold opening and production, so the final price of the product will be between 68 and 168 yuan."
Perhaps it is because there are still no physical products on the market. Despite the high voice, the sales volume of the same pigeon lamp on sale is not high. According to the reporter of the times weekly, on multiple e-commerce platforms, the total sales volume of the same link of pigeon lamp is only about 200, and the actual number of payment on the search page is 0, so the effectiveness of the product link is in doubt.
It is worth noting that the above sellers' shops are either newly registered and only have pigeon lamp products, or previously sold software tutorials, baked goods and other unrelated products. "We have changed careers now." One seller explained.
the income around the Winter Olympic Games will exceed 2.5 billion yuan
The "wild surrounding" pigeon lamps of the Winter Olympics are still on the production line, and the official surrounding areas have been snapped up.
Bing dwen dwen is the mascot of Beijing Olympic Winter Games. It has panda image and ice crystal shell. After Bing dwen dwen, the Olympic Games official flagship store on Tmall, including the surrounding ice pier, plush toys, commemorative badges, hand handles and hangers, and other related Winter Olympic Games related sites have been sold out.
People's shopping enthusiasm has also swept offline. Recently, Bing dwen dwen Beijing, the air temperature is below 5 degrees Celsius, but according to netizens, many people in Beijing 2022 official licensed goods flagship store in Beijing Wangfujing Group Co.Ltd(600859) are queuing for 6 hours, only to start an ice pier. Many products in offline retail stores licensed for the Winter Olympics in other regions, such as Guangzhou, have been replenished.
△ source: @ Olympic Games microblog
As a grand sports event, the Winter Olympics is also a key node to drive the performance growth of companies related to the industrial chain.
Public information shows that at present, there are 29 licensed manufacturers and 58 licensed retailers in Beijing Winter Olympic Games, including listed companies such as Anta sports, Beijing Yuanlong Yato Culture Dissemination Co.Ltd(002878) , Cultural Investment Holdings Co.Ltd(600715) , Wangfujing Group Co.Ltd(600859) , China Sports Industry Group Co.Ltd(600158) . The hot sales around the Winter Olympics have undoubtedly driven the revenue of relevant enterprises. According to the prediction of Shanxi Securities Co.Ltd(002500) , the revenue of licensed commodities is expected to exceed 2.5 billion yuan in the whole winter Olympic cycle.
Even if it is not in the industrial chain, the products that can appear at the Winter Olympic Games sell well. The once "fashion insulator" down jacket is a typical case.
At the opening ceremony, the full set of lululemon worn by the Canadian delegation was circled with a touch of "pig kidney red". As of the evening of February 5, multiple codes of the same red series had been broken on lululemon's website.
Similarly, Anta's Archaeopteryx down jacket, which came out of the circle at the opening ceremony, has also sold out at Taobao flagship store with a price of 9000 yuan.
