Taking the opportunity of bidding for the Beijing Winter Olympics, China put forward the goal of "driving 300 million people to participate in ice and snow sports". Through several years of promotion, this vision has become a reality.
According to the data of the State Sports Administration, the number of people participating in ice and snow sports has reached 346 million. By the end of 2020, there are 654 standard ice rinks and 803 indoor and outdoor ski resorts in China. Many people set foot on ice and snow for the first time recently. With the improvement of relevant facilities, ice and snow sports are extending from a minority trend to all ages and regions.
At the same time, the ice and snow industry is also changing from "cold resources" to "hot economy". According to the report, China's ice and snow industry is expected to reach 1 trillion yuan in 2025.
these entrepreneurs are all pioneers of skiing
Skiing originated in the extremely cold area in the north of Eurasia. With the reform and opening up, the cultural trend of skiing has gradually spread. Many entrepreneurs are supporters of skiing, and even invest in snow resorts.
According to incomplete statistics, Wang Shi, Zhou Hongyi, Lei Jun and Yu Minhong among entrepreneurs are keen on skiing. Many snow friends said that it must be right to meet the big guys in the ski resort during the holiday.
For example, on February 1, Wang Shi, founder of Vanke Group, posted a video of himself challenging a difficult ski slope on a social platform, wishing the Winter Olympics a complete success.
On January 29, Zhou Hongyi, the founder of 360 group, said on the social platform that he had loved skiing for many years. Skiing depended on courage and was able to go on high-grade trails like black diamond.
Lei Jun is also a skier. He often shows videos of skiing on personal social platforms and once revealed that his ideal career is to be a skier.
These entrepreneurs not only love skiing, but also value the business opportunities brought by skiing. Many people directly invest in ski resorts. For example, tianyancha shows that Qiu Weiqin, the sister of Qiu Bojun, founder of Jinshan software, invested in Beijing Nanshan Ski and water skiing resort Co., Ltd.
Source: tianyancha
Real estate bosses are also the main force of investing in ski resorts. According to the 2020 annual report of China Vanke Co.Ltd(000002) , the company's ice and snow vacation business currently operates three projects: Jilin Songhua Lake, Beijing Shijinglong and Beijing Xishan ski resort.
ice and snow sports become popular
With the improvement of ice and snow sports infrastructure and the improvement of people's consumption level, ice and snow sports are entering the homes of ordinary people. According to the latest data of the State Sports Administration, the number of people participating in ice and snow sports has reached 346 million. In addition, according to the 2020 white paper on China's skiing industry, the number of customers who experience skiing at one time is significantly reduced, and the number of skiing enthusiasts and per capita skiing times are significantly increasing. The reporter learned that the average cost of skiing once is 600 yuan to 800 yuan. Including expenses for commuting, tickets, lunch, renting snow gear, hiring coaches, etc.
Under the effect of the Winter Olympic Games, Beijing has set off an "upsurge" of ice and snow sports.
On February 1, the reporter visited Yuyuan lake and Bayi lake. Many ice and snow sports venues have been opened here, mainly providing ice and snow projects focusing on fitness and entertainment. There is basically no threshold, which is very popular with citizens and friends. The most popular are snow slides and ice skating projects.
More and more parents begin to cultivate their children's interest in ice and snow sports. Mr. Hu (pseudonym), who lives near Yuyuantan, told reporters that he had trained his son to learn ice hockey for five years. On the one hand, he responded to the call of "300 million people on ice and snow", on the other hand, ice hockey can cultivate children's masculinity and group cooperation ability.
The upsurge of mass ice and snow consumption also led to a surge in the sales of ice and snow sports categories and the booking of ice and snow themed tourism, activating the ice and snow industry chain. Jingdong's ice and snow sports consumption report shows that since the launch of the annual goods Festival on January 9, 2022, ice and snow sports related categories have become the most popular "new year goods", and the transaction amount of related categories has increased by 135% year-on-year. Among them, the turnover of ice and snow equipment increased by 107% year-on-year, that of ice and snow sports clothing increased by 99% year-on-year, and that of ice and snow sports protective equipment increased by 41% year-on-year.
"cold resources" into "hot economy"
listed companies seize the beach and layout trillion industries
Tianfeng Securities Co.Ltd(601162) analyst Liu Zhangming said that the development of the Winter Olympics is expected to have a catalytic effect on the ice and snow industry, and is optimistic that the ice and snow industry will usher in a golden period of development after the Winter Olympics.
Since 2016, China's ice and snow industry market has entered the fast lane. "Cold resources" are becoming "hot economy". The China Tourism Research Institute estimates that China's ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan from 2021 to 2022. It is estimated that by 2025, the number of ice and snow tourists in China will exceed 500 million, and the income of ice and snow tourism will exceed 1.1 trillion yuan. Ice and snow tourism will become the core engine of China's winter tourism and ice and snow economy.
The development plan of China's ice and snow sports (2016-2025) also clearly puts forward that the total scale of China's ice and snow industry is expected to exceed 800 billion yuan in 2022 and 1 trillion yuan in 2025.
A number of listed companies have actively laid out the ice and snow industry. Recently, investors' attention to the layout of the ice and snow industry of listed companies has increased sharply. The reporter found through the interactive platform search of Shenzhen stock exchange that in the past month (January 3-february 4), issues related to the ice and snow industry have been mentioned 104 times, accounting for nearly 36% of the interaction volume in the past year.
Fujian Snowman Co.Ltd(002639) said on the interactive platform that the ice and snow business is one of the key businesses of the company. In recent years, the company has participated in the construction of a number of ice and snow projects, including the national snowmobile and sled center, Chongli changchangling ski resort, etc. The company will take the opportunity of the development of ice and snow sports in China to further develop the cause of ice and snow equipment.
Bingshan Refrigeration & Heat Transfer Technologies Co.Ltd(000530) said on the interactive platform that the ice and snow business is one of the company's multiple advantageous market segments. The company's affiliated company Panasonic refrigerator undertook two competition field projects of the Winter Olympic Games, and the company's subsidiary undertook landmark ice and snow projects such as Guangzhou rongchuang Mao indoor ski resort project.
According to Beijing Sanfo Outdoor Products Co.Ltd(002780) , the company's black technology sports luxury brand x-bionic is a supplier of China's national freestyle skiing u-field team. Beijing Sanfo Outdoor Products Co.Ltd(002780) in the summary of investor research, the company plans to open a total of 8 snow field stores before the Winter Olympic Games to drive more people to participate in snow projects.
Org Technology Co.Ltd(002701) the 2021 semi annual report shows that the company has skating training and ice sports clubs. At the same time, the company said on the interactive platform that the company has carried out the training and output of players to the national hockey team; The subsidiary has high standard ice hockey venues and is engaged in all-round ice cooperation; Carry out ice hockey youth training.
Xcmg Construction Machinery Co.Ltd(000425) also expanded its business to the ice and snow industry track. The ice and snow removal equipment produced and sold by XCMG environment, a wholly-owned subsidiary of the company, includes comprehensive snow removal vehicles, spreaders, shovel brush integrated machines, powerful ice removal machines, snow throwers, ice breakers, etc.
