Buddha jumping over the wall, braised meat, white cut chicken, braised pig’s hands, boiled rice… In less than 20 minutes, a table of rice with all colors, flavors and flavors was brought to the table. With “multiple dishes” and “zero threshold for production”, prefabricated dishes Wuxi Online Offline Communication Information Technology Co.Ltd(300959) sold well during the Spring Festival in 2022 and became a hot new year’s product.
The reporter visited the offline stores in Guangzhou and saw that there are a wide range of prefabricated dishes for the Spring Festival, from single dishes to a full set of new year’s Eve dinner. Some consumers said that during the Spring Festival, they can buy several “horizontal dishes” with complex processes and fry a few small dishes when eating, which is time-saving, labor-saving and delicious.
The relevant person in charge of Guangdong Provincial Department of agriculture and rural areas said that at present, the common varieties of prefabricated vegetables in the market include aquatic products, livestock and poultry, vegetables and soup.
“Many ‘hard dishes’ in New Year’s dishes are time-consuming and laborious. We have pre processed all the labor-consuming and time-consuming parts. For consumers, it is very simple to buy new year’s Eve dinner. They only need simple microwave heating and sector setting, and a table of dishes can be served in 20 minutes.” Said Xu Bingchi, R & D division of RT Mart cooked food.
Rich taste and convenient operation promote the sales of prefabricated dishes in the Spring Festival. In addition, the online e-commerce platform launched various festival activities, which also boosted the sales growth of prefabricated vegetables.
