In the still high popularity of the Spring Festival, the soaring ticket prices and the sharp decline in film viewing seem to be a new trend.
the box office of the Spring Festival exceeded 3 billion yuan
A total of 8 new films will be released during the Spring Festival in 2022. According to the data of cat’s eye professional edition, at 12:51 on February 3, 2022, the total box office (including pre-sale) of new films for the Spring Festival exceeded 3 billion yuan. Among them, shuimen bridge of Changjin lake is far ahead of with a total box office of 1.347 billion yuan; “This killer is not too calm”, “Four Seas”, “miracle stupid child”, “bear haunt · return to earth” and other four films also broke 100 million at the box office one after another.
Yiyang Qianxi lake is the sequel of China’s film history box office champion “Chang Jin Hu”, which continues to be directed by Kaige Chen, Tsui Hark and Lin Chaoxian, and Wu Jing, Yi Wan Xi Xi and other stars. The previous work “Changjin Lake” made a strong landing on the national day of 2021, and broke the box office myth of “warwolf 2” of 5.694 billion yuan with a box office of 5.775 billion yuan, breaking the box office record, which also made the “shuimen bridge of Changjin Lake” created by the original team get unprecedented attention before it was released. At present, the total number of people watching the film has exceeded 23 million, and the proportion of cinema film arrangement is as high as 32.3%. It can be seen that it drives the momentum of the Spring Festival market.
The box office of Spring Festival is expected to surpass that of 2021 {123562}
According to the data of cat’s eye professional edition, China Film Co.Ltd(600977) among the top ten at the box office, Hello, Li Huanying, Chinatown detective 3 in 2021, wandering the earth in 2019, Chinatown detective 2 in 2018 and operation Red Sea all ranked, accounting for half of the list. At the same time, excluding 2020 affected by the outbreak of covid-19 pneumonia, the total box office in February of 2018-2021 exceeded 10 billion yuan for three consecutive years, and the Spring Festival has become the most important film schedule of the year.
In the still high popularity of the Spring Festival, the soaring ticket prices and the sharp decline in film viewing seem to be a new trend. According to the data of Lighthouse professional edition, the average ticket prices for the Spring Festival in 2018, 2019 and 2021 were 39.7 yuan, 44.7 yuan and 48.9 yuan respectively, while the average ticket prices for the first and second days of the lunar new year in 2022 were 56.1 yuan and 55 yuan respectively, with a year-on-year increase of more than 12%. In terms of the total number of tickets issued, the number of film viewers on the first day of the Spring Festival in 2022 was 25.666 million, far lower than 34.463 million on the first day of the Spring Festival in 2021.
Wanlian Securities said that in recent years, ticket subsidies have declined, ticket prices have become a trend, and the increase of unit price has pushed up the box office revenue. at the same time, the epidemic prevention and control has not had an impact on cinemas, and the attendance rate will not be severely affected. Many industry insiders made optimistic judgments on this year’s Spring Festival, and it is expected that the box office of 2022 is expected to surpass that of last year.
Huatai Securities Co.Ltd(601688) believes that the 2022 Spring Festival file has rich and diverse themes, including war, comedy, plot, animation and other themes, which can meet the viewing needs of audiences at all levels. “Shuimen bridge in Changjin Lake”, “this killer is not very calm” and “Four Seas” are close to the overall audience distribution; The miracle of “silly kid” starring in the star of high flow star Yiyang Qianxi is welcomed by women. “Sniper” is more favored by middle-aged and elderly people and male groups; Classic IP animated films can meet the needs of parents and children. If the 2022 spring festival film can maintain a high overall reputation, the total box office is still expected to surpass the 2021 spring festival film.
these A-share listed companies are expected to benefit
The popularity of the Spring Festival is high, and the A-share media sector is expected to be sought after by investors after the festival. In terms of the performance of the secondary market, in the five trading days before and after the Spring Festival in 2021, the media (Shenwan) index increased by 6.49%, and the share price of Beijing Jingxi Culture&Tourism Co.Ltd(000802) participating in the production of “Hello, Li Huanying” increased by 35.01% in the same period.
According to the statistics of securities times and databao, there are 9 listed companies involved in the 2022 spring festival film. Among them, China Film Co.Ltd(600977) participated in the production of “shuimen bridge of Changjin Lake”, “miracle · stupid child” and “bear haunt · return to the earth”, with the largest number of ; Wanda Film Holding Co.Ltd(002739) directly participated in the production of “miracle stupid child”, and indirectly participated in the production of “shuimen bridge of Changjin Lake” and “Four Seas”, which are also three films in total.
Institutions pay high attention to Beijing Enlight Media Co.Ltd(300251) , Wanda Film Holding Co.Ltd(002739) , Hengdian Entertainment Co.Ltd(603103) , with 16, 12 and 7 institutions participating in the company’s rating respectively. In terms of annual performance, based on the median value of the forecast interval, China Film Co.Ltd(600977) , Shanghai Film Co.Ltd(601595) , Hengdian Entertainment Co.Ltd(603103) , Wanda Film Holding Co.Ltd(002739) annual net profit is expected to double; Guomai Culture & Media Co.Ltd(301052) net profit increased by 40.62%; Only Beijing Enlight Media Co.Ltd(300251) one stock is expected to have a year-on-year decrease in net profit by 33%.
