On the second day of the lunar new year, the opening battle of the Beijing Winter Olympic Games began. Winter Olympics + new year, making ice and snow tourism the most popular “open” way of the Spring Festival. According to the data from qunar platform, the search popularity of “skiing” and “skating” keywords on the 30th and 1st days of the lunar new year has increased by more than three times compared with the two days before the Spring Festival. With the stable epidemic situation, Xi’an tourists began to pick up, and the drum tower and terracotta warriors and horses entered the top 20 popular scenic spots in China.
skiing and skating rink has become the most popular scenic spot during the Spring Festival holiday
Qunar data show that Beijing has the most popular ice and snow fields this Spring Festival. The number of tickets for the two-day Spring Festival holiday in Huaibei, Nanshan, Jundushan and other ski resorts exceeded more than twice the number of tickets for the same period of the Spring Festival in 2019 before the epidemic.
Among the national ski rinks, the ski rinks in the suburbs of the northern city have a larger flow of people, while the southerners are happy to punch in the ice and snow park in the city. Among them, Shaoxing Qiaobo ice and snow world, Guangzhou rongchuang snow world and other urban snow fields have more than twice the number of tickets during the two-day holiday of the spring festival than the previous two days.
In terms of passenger unit price, Yunnan Lijiang Yulong Snow Mountain Ski Resort, Jilin Changbai Mountain Tourism Co.Ltd(603099) International Ski Resort and Jilin Songhua Lake Ski Resort have become the most “gold absorbing” ski resorts.
According to the data of qunar platform, in these snow fields, most passengers choose to stay for more than 2 nights, and the passenger unit price is more than 2000 yuan. The night price of some hotels around Yulong Snow Mountain in Lijiang reaches more than 4000 yuan.
the number of visitors in Xi’an and Zhuhai has gradually increased
Qunar big data research institute shows that in this Spring Festival holiday, the proportion of short-distance and suburban tourists has reached more than 70%. In addition to ice and snow tours, outdoor forest parks and natural scenic spots have become the most popular places.
With the stabilization of the epidemic situation in Xi’an and the “star picking” in Zhuhai, the number of tourists from the two places has gradually recovered. Qunar platform data show that Xi’an Drum Tower and Xi’an terracotta warriors and horses have entered the top 20 popular scenic spots; Zhuhai Changlong and Zhuhai Royal hot spring are popular scenic spots during the Spring Festival, and the ticket volume increases day by day.
Among the top 20 popular scenic spots, Sanya scenic spot occupies 6 seats; With rich tourism resources, Sichuan has 5 scenic spots on the list; The popularity of some relatively small scenic spots has increased significantly this year, such as Zigong China lantern world, Meishan Wawu mountain, Wuxi Lingshan, etc.
The theme parks are Shanghai Disney, Beijing Universal Studios, Shanghai Hai Chang, Guangzhou Changlong, Beijing Happy Valley and the top five. Where did the data show that the average night price of Beijing Universal Studios and Disney hotels in Shanghai reached more than 800 yuan during the Spring Festival. The price of hotels around happy valley in Beijing is close to the people, with an average room night price of 380 yuan; The longest stay in the Beijing Universal Studios is 1.7 days.
return passengers have started to buy tickets
Before the end of the year, passengers began to prepare for their return. Qunar big data shows that after the peak passenger flow day on January 28, from January 29 to February 1, the overall ticket passenger travel volume decreased gently. Since February 2, the number of air ticket trips has increased significantly by more than 40% compared with February 1, and return passengers are ready to leave.
Compared with the average ticket price before the Spring Festival, the price of some popular routes plunged during the Spring Festival. According to qunar platform, as of 12:00 a.m. on February 2, the minimum discount of air tickets from Shanghai to Harbin was 0.6%, that from Chengdu to Shanghai was 0.9%, that from Beijing to Guangzhou was 1.5%, that from Beijing to Harbin was 1.7%, and that from Beijing to Sanya was 1.8%.
It is worth noting that according to the search of qunar platform at 12:00 on February 2, there were ultra-low prices for direct flights in many places. On February 3, the lowest price of air tickets between Shanghai and Harbin was only 109 yuan (naked ticket price), the lowest price of air tickets between Shanghai and Chengdu was only 159 yuan (naked ticket price), and the lowest price of air tickets between Chengdu and Beijing was only 193 yuan (naked ticket price).
The Spring Festival return trip is under planning. The price of return direct air tickets on popular routes will rise from February 5. The minimum discount of Sanya Shanghai air tickets is 4.4%, that of Sanya Beijing air tickets is 4.6%, that of Chengdu Shanghai is 3.6%, and that of Jiamusi Beijing air tickets is only 6% for one flight, and the rest is full price.
Lan Xiang, President of qunar big data research institute, analyzed that the trend before this Spring Festival is better than last year. The overall number of civil aviation passengers has increased by 50% over the same period last year, and there will be a new peak after the festival. Xi’an newspaper all media reporter Feng Xiaorui
