On the first day of the lunar new year on February 1, visiting relatives and friends and surrounding parent-child tours in Hubei were heating up. Tourism products such as cultural tourism, skiing tourism, folk tourism, hot spring tourism and flower appreciation tourism were favored by tourists. The cultural tourism market in the whole province has abundant product supply and orderly market order.
the cultural Spring Festival has a strong atmosphere. during the Spring Festival this year, punching in the library, visiting cultural relics in the museum and watching exhibitions in the art museum have become the first choice for many family and parent-child tours. On February 1, Hubei Provincial Library presented the Yangtze River forum to the readers who came to the library that day. Many young readers and their parents swam in the sea of books to enrich the festival life with knowledge. Hubei Provincial Museum is full of people. People enjoy cultural relics and exhibitions here to feel the unique charm of Jingchu culture. Hubei Art Museum has prepared “like a tiger with wings” handmade woodcut calendars for visitors as New Year gifts, and exhibitions such as “youth spirit – 2021 China Industrial printmaking triennial” have attracted many art lovers to punch in. Xianning City carried out ten series of activities to welcome the Spring Festival, including “seeing national treasures in Xianning and celebrating the new year in hot springs”, so as to create a festive and peaceful Festival cultural atmosphere. Libraries, museums, art galleries and other public cultural places across the province continue to do a good job of free opening on the basis of epidemic prevention and control, and carry out activities with rich content and diverse forms, such as “collection of Jingchu civilization – Exhibition of fine cultural relics in the collection of Hubei Provincial Museum”, “reading classics freely”, “parents and children enjoy reading”, “New Year’s greetings of comic book culture” and “small class of cultural relics”.
online activities are wonderful. the cultural and tourism departments at all levels in Hubei Province have actively guided the cultural units in Hubei Province to carry out wonderful online cultural activities and provide rich and colorful cultural products for the people. The combination of “Tujia men” from Enshi Prefecture’s outstanding intangible cultural heritage inheritors and Enshi intangible cultural heritage protection and inheritance exhibition center appeared in the 2022 China Central Television Spring Festival Gala, bringing the original ecological singing “Enshi work lifting chant”, loud and clear singing and bold and unrestrained performance, which fully demonstrated the local customs in the depths of Enshi mountain in Hubei Province, and the unique cultural charm of Tujia nationality amazed the audience. “Xiangshisuishen” Cultural Center Alliance launched the online activity of “intangible cultural heritage passing the new year and culture entering thousands of homes”. Yichang Three Gorges radio station, “Yichang on cloud” and other platforms simultaneously exhibited the opening ceremony of the 12th Three Gorges International Tourism Festival, the piano concert of the Three Gorges Dam, the excellent works of the third Yichang Art Festival, cultural and tourism dramas, etc., creating a strong and warm festival atmosphere. XiaGu Township in Shennongjia Forest Region held the online broadcast program recording of the 10th farmers’ Spring Festival Gala. The earth cavity and earth tune bid farewell to the old year, and the earth color and earth fragrance welcome the new year.
ice and snow tourism continues to heat up. the Beijing Winter Olympics is about to open, and there is a “hot” of ice and snow all over the country. Skiing has become a new trend during the Spring Festival holiday. Ice and snow tourism is popular among the people. Ski resorts in Yichang, Huanggang, Xianning, Enshi, Shennongjia and other places have welcomed a large number of ice and snow lovers. Shennongjia combines ice and snow tourism with sports, festivals and accommodation to create a global product of “skiing + snow appreciation + Spring Festival + accommodation”. Five ice and snow spots of Shennongjia international ski resort, longjiangping ski resort, Zhonghe ski resort, Tianyan ski resort and shennongding ice and snow park have been selected into the national ice and snow tourism boutique line of “winter fireworks · Nanguo snow township”. Shennongjia international ski resort also opened “cloud watching hometown”, which is jointly produced by CCTV and China Telecom Corporation Limited(601728) , and the real scene of hometown is broadcast live 24 hours in real time. As the sub venue of the Eighth National Public ice and snow season, lvcongpo ski resort in Badong County, Enshi Prefecture received 2318 tourists on the first day of the new year, and Wufeng International Ski Resort and bailihuang ski resort received 1400 tourists during the Spring Festival.
there are rich and colorful activities in the scenic spot. During the Spring Festival, a series of leisure tourism 567{products such as skiing and hot spring tours were launched to meet the needs of tourists in Hubei Province. Wuhan Huanghelou park has prepared folk activities such as dragon and lion dance performances, “gathering blessings to guess lantern riddles” and “Tuofu spelling poems”. Tangcheng scenic spot in Xiangyang City launched the script of “prosperous Tang City · Shangyuan Festival”, the “God of wealth” sent red envelopes in the year of the tiger, “my Xiangyang, my year” themed market activities, 10000 national Tang style intangible cultural heritage lanterns, 5-meter-high giant murals of the prosperous Tang Dynasty – pictures of ladies in the Tang Palace, 210 meter prosperous Tang blessing blanket and other wonderful appearances. The scenic area of Zhaojun village in Xingshan has held lion dance, iron flower playing, acrobatic performance, flower lanterns, night tour, folk repertoire exhibition and other activities with a full flavor of the new year. Yingshan sijihuahai hualetang hot spring and Hongguang Bisheng hot spring resort attract many tourists to punch in, driving the upsurge of parent-child travel, leisure travel and viewing travel. The spring festival activities in Mianyang Town, Xiantao City officially opened on February 1, with folk tourism festival, circus carnival, temple fair and other activities staged in turn.
During the Spring Festival this year, Hubei adhered to the normalized epidemic prevention measures such as “appointment, flow restriction and peak staggering” and “one sweep, two cores and one test”, guided tourists to consciously wear masks, abide by public order, advocated civilized travel, and ensured the health and safety of tourists. On the morning of February 1, Lei Wenjie, Secretary of the Party group and director general of Hubei Provincial Department of culture and tourism, went to the Spring Festival holiday tourism dispatching center to investigate and guide the operation of the “one machine Tour” Hubei Tourism big data monitoring platform, put forward clear requirements for the province’s tourism data monitoring during the Spring Festival and realizing the full coverage of tourism data scenic spots, and then went to the provincial library The Provincial Museum and other public cultural venues inspected and guided the opening of holidays, serving the masses, epidemic prevention and control and safety management, and visited and comforted the personnel on duty on holidays. Comrades in charge of the culture and tourism bureaus of all cities and prefectures in the province led teams to cultural venues, cultural relics protection units, travel agencies, tourism enterprises, star hotels and other cultural and tourism places to inspect and guide the epidemic prevention and control and fire safety work, dispatched 3091 law enforcement personnel in the culture and tourism market to carry out epidemic prevention and control and fire safety patrol in 2039 cultural and tourism places, It ensures the safe and orderly operation of the cultural and tourism market during the festival.
