Along the 324 National Highway, it can run through the whole town. This small town with rich land resources is located in yun’an District, Yunfu City, with a population of nearly 50000. The villagers returned to their hometown year after year to reunite with their families and celebrate the Spring Festival.
“We will go to the relatively difficult people’s homes to see before the new year to ensure that everyone can have a good year.” On the eve of the Spring Festival, the working team of helping the village in Zhen’an town was still visiting. Taking advantage of the necessities and festival gifts brought before the new year, they visited the poor people in the town one by one and offered them new year’s red envelopes.
In June 2021, the development research center of Guangdong provincial government and Gf Securities Co.Ltd(000776) jointly established a task force to help Zhen’an town. Since being stationed in the town for half a year, the task force’s future development of Zhen’an town has gradually become clear in such day-to-day visits.
“Only by finding out the situation of each household can we really help (the next) household.” Ma Zhanya, the leader of the task force, told reporters that more materials were specially prepared for poor households before the festival to ensure that people with relative difficulties can have a prosperous year.
On the afternoon of January 27, the task force visited Wen Qiulian and Huang Hongmei, the last two poor people in Hedong Village and Nan’an village, in the warm winter sun. The members of the task force carried rice bags and oil drums one by one, sending warmth to the homes of every difficult household. In addition to the daily necessities of rice, peanut oil, whole egg noodles and pure milk, there are Yuen Long egg rolls and assorted biscuits, which are common gifts given by Cantonese for the new year.
During the condolence process, the task force inquired about the current situation of families with difficulties, asked them in detail about their physical condition, their children’s learning and future employment ideas, and enthusiastically provided them with practical help to solve problems. When the team members learned that the children of some families were about to graduate for internship, they actively used Gf Securities Co.Ltd(000776) resources to provide internship opportunities for the children.
“When there is a heat, there must be a light, so that every family can feel the warmth of the new year.” According to Li Xiaowu, Wen Qiu, 46, has no labor force to escape from poverty. As the only labor force in her family, she encountered a traffic accident last year, and huge medical expenses led to a heavy economic burden. The task force learned that she came back from the hospital on September 28 and asked about her recovery and reexamination, as well as the reading of several children.
Huang Hongmei, 21, is currently studying community management and service in Haizhu campus of Guangdong Women’s Vocational and technical college. Her father died, her mother was seriously ill and unable to work, and her mother and daughter relied on receiving a minimum pension to maintain their life and study. After learning about her study and employment intention in detail, the task force also cared about her mother and told her to contact them if she had any difficulties in life.
For the new year’s plan of Zhen’an Town, team leader Ma Zhanya said that in the future, it will focus on the development of e-commerce industry, make use of the advantages of its surrounding characteristic Shenzhen Agricultural Products Group Co.Ltd(000061) distribution centers, divide sites and establish e-commerce buildings, and establish rural live e-commerce bases in Zhen’an town through the construction of sites and platforms and cooperation with MCN institutions. It can not only help to get rid of poverty, but also further promote Shenzhen Agricultural Products Group Co.Ltd(000061) to the market, broaden sales channels, and combine Rural Revitalization with live e-commerce.
