Henan Spring Festival Gala is out again!
From "Tang Palace Banquet" to the underwater Luoshen dance "pray", Henan satellite TV seems to have fully mastered the "flow code", breaking circles in major traditional Chinese Festival parties, bringing national style feasts to the audience. The 2022 Henan Spring Festival Gala broadcast on the evening of January 30 also lived up to expectations again. Once broadcast, many topics rushed to microblog hot search.
The success of Henan Spring Festival Gala depends on the new expression of history and culture, and this innovation is inseparable from the help of science and technology. For example, Sun Nan's "heart to the distance" integrates the street scene and the stage through virtual reality technology to create a "double space", which changes the original visual presentation with multi scene space and brings an immersive viewing experience to the audience.
Although high-quality IP and content are the foundation for the program to attract viewers, the more exquisite stage effect enabled by science and technology is also important. In particular, as the most Grand National Party of the year, the Spring Festival Gala of China Central Radio and television has been actively exploring the combination of cutting-edge technology and stage presentation, constantly innovating the form of program expression and improving the audience's audio-visual experience. It can be said that the Spring Festival Gala brings together many top technological achievements of that year. It is not only a happy cultural event for the whole family, but also a wonderful scientific and technological event.
2022 is the fortieth year of the Spring Festival Gala. With the rapid development of 5g, VR, cloud computing, Ultra HD, artificial intelligence and other technologies, what surprises will this year's Spring Festival Gala bring us?
Black Technology Spring Festival Gala
In 1983, the first China Central Television Spring Festival Gala was officially unveiled. Although there were no colorful lights and advanced technology, the crude stage and simple clothes still left good memories for countless viewers.
Since then, with the development of science and technology, the stage of the Spring Festival Gala has become colorful.
The audience of the "Spring Festival Gala" was unable to see the laser for the first time on the stage in 1996. In 2005, the LED large screen became the "permanent guest" on the stage of the Spring Festival Gala, and a more gorgeous stage background was opened from then on.
In 2012, LED screens were installed on the front of the stage, up, down, left and right sides of the Spring Festival Gala, and holographic projection technology was applied. This year, Zhang Mingmin walked in the "Great Wall" composed of lifting platform and LED screen, and sang "my Chinese heart" on the stage of the Spring Festival Gala again after 28 years; Yang Liping performed the dance "love of the sparrow". The peacock feathers with the screen on the back complement her elegant dancing posture; In the flying "petals", Faye Wong and Eason Chan sang "because of love", which is the romance brought by technology. AR (augmented reality) technology was applied in the 2013 Spring Festival Gala. Different from holographic projection, the visual effect made through AR can not be seen on the scene. Only the audience sitting in front of the TV can enjoy this "welfare".
In addition to the presentation effect of the program, the development of technology also makes real-time interaction possible, shortens the distance between the audience and the scene, and makes the Spring Festival Gala not only good-looking but also more fun. In 2014, with the blessing of big data and dual screen interactive technology, the Spring Festival Gala of the year of the horse interacted frequently with off-site audiences. Within 60 hours, the total number of attention paid by global social networks reached 2.17 billion; The 2015 Spring Festival Gala distributed red envelopes to the audience through the wechat shake function, further strengthened the interaction with the audience, and also opened the "red envelope war" of major Internet companies on the platform of the Spring Festival Gala.
At present, China Central Radio and television has announced that JD will become the exclusive interactive partner of the 2022 Spring Festival Gala and will issue red envelopes and in kind with a total value of 1.5 billion yuan.
In addition to visual effects and interactive playing methods, Siasun Robot&Automation Co.Ltd(300024) entered a period of rapid development in 2016. This year's Spring Festival Gala, Sun Nan sang "rush to the peak" at the Guangzhou Branch venue. On his head are 29 UAVs with LED lights and breathing lights. They are colorful in the night sky, surrounded by 540 domestic alpha 1s Siasun Robot&Automation Co.Ltd(300024) with a height of 42 cm and a weight of 1.5 kg.
In recent years, the technical level has made continuous breakthroughs, and the application scene has become more and more mature. In the integration of various technologies, the stage of the Spring Festival Gala is more gorgeous. The 2017 Spring Festival Gala adopts VR live broadcast, and the audience can experience the immersive feeling with VR equipment; In 2019, 4K Ultra HD live broadcast will be realized for the first time. The whale leaping up in the program "imagination of youth" in Shenzhen Branch is another upgrade of holographic image technology; The 2020 Spring Festival Gala has created a three-dimensional dance beauty effect, using flying screen technology to create a 360 degree surrounding landscape, so that the audience can have a "naked eye 3D" experience in front of the screen.
The 2021 Spring Festival Gala of the year of the ox is the crystallization of the integration and innovation of 5g, AR / XR, cloud recording, holographic projection, artificial intelligence and other cutting-edge technologies. The party adopts 5g + 4K / 8K + VR mode to realize multi seat, multi-dimensional and immersive accompanying live broadcasting. The program "cattle up" COSCO performed on the same stage with robot cattle in Hong Kong, such as Andy Lau and Wang Yibo, so that "time travel" is no longer a dream, and 18 "Li Yuchun" stood in a row in 18 different Chinese clothes, It is more shocking than the scene of five "Li Yuchun" on the same stage in the 2015 Spring Festival Gala program "Shu embroidery". In addition, Luo Tianyi, who sang with Wang Yuan and sister moon, also became the first virtual person to appear in the Spring Festival Gala.
Will the future Spring Festival Gala be "meta universe"?
2021 is regarded as the "first year of the meta universe". Stimulated by the concept of the meta universe, VR, AI, virtual human and other related technologies and industries have also ushered in an explosion. As a kaleidoscope of cutting-edge technologies every year, what black technologies will appear in the 2022 CCTV Spring Festival Gala today (January 31)?
It is understood that the 2022 Spring Festival gala will actively apply a number of cutting-edge scientific and technological means in the innovative practice of the "5g + 4K / 8K + AI" strategic pattern, so as to make the Spring Festival Gala a big stage for the exhibition of media scientific and technological innovation on the general stage.
In terms of broadcasting, this year's Spring Festival gala will launch the "vertical screen watching Spring Festival Gala" for the first time. With lightweight and all IP deployment, it will realize the on-site mixed production and broadcasting of high-definition and 4K new media signals, as well as the unified switching of horizontal and vertical screens, so as to realize the new mode of "cross screen" live broadcasting of 2022 Spring Festival Gala. At the same time, in addition to live broadcast on cctv-8k UHD channel, the program will also adopt the integration mode of "8K UHD channel + landmark large screen". Viewers can listen to the TV sound synchronized with 8K UHD large screen through the wechat applet of "one hundred cities and one thousand screens Walkman", so as to enjoy an ultra-clear audio-visual feast in front of the outdoor large screen.
In terms of stage building, the 2022 Spring Festival Gala uses LED screen to create 720 degree dome space for the first time, and makes the auditorium and the main stage integrated through the giant screen dome design. The 4306 square meter LED screen constitutes a highly extensible three-dimensional studio space, which breaks through the space limitations. For the first time, the sound reinforcement system is designed by using the subregional multi-point sound reinforcement method, which can accurately regulate the volume and delay of speakers in various regions, so as to create a good listening environment for the on-site audience.
In addition, the studio hall is also equipped with 130 4K cameras. Through the real-time processing and production of the collected video stream, the wonderful free perspective video content such as "space-time condensation" and "multi-dimensional transformation" can be watched continuously, which can fully meet the personalized immersive viewing needs of the audience.
With the application of XR, AR virtual vision technology, holographic scanning technology and 8K naked eye 3D presentation technology, the stage of the Spring Festival gala will break through the space-time limit, adopt AI multi-modal dynamic capture system to collect the movement track and body of the actors, and use AI algorithm to calculate the three-dimensional coordinates of the actor's body image in real time, so as to make the digital model synchronized with the actors, efficient Accurately complete the action performance and create the magical visual effect of virtual and real interaction.
It is not only China Central Television Spring Festival Gala that actively embraces cutting-edge scientific and technological means. When virtual reality technology is becoming more and more popular, more spring festival galas on other platforms are actively exploring the stage effect under the empowerment of science and technology.
The Guangdong, Hong Kong, Macao and Taiwan youth Spring Festival Gala, which will also be launched tonight, will adopt the recording method of virtual scene + Ar throughout the whole process to build a virtual Spring Festival Gala stage, lead the youth of Guangdong, Hong Kong, Macao and Taiwan through the virtual reality and experience the hottest concept of meta universe at present. The Spring Festival Gala of Oriental satellite TV broadcast on the first day of the new year will invite Huang Xiaoming to have a dialogue with the virtual character "Guofeng Xiaoming", and 5g cloud Siasun Robot&Automation Co.Ltd(300024) will also appear on the scene. In the meta space independently built by China military network and "learning to strengthen the army" app in conjunction with dongyiyuandian, the "2022 meta military camp network Spring Festival Gala" integrating artificial intelligence, 5g application, digital scene construction, AR / VR and other technologies will also bring an immersive experience of cross domain interaction under specific scenes.
In the past two years, because of the epidemic, many people can't accompany their families to have new year's Eve dinner and watch the Spring Festival Gala on New Year's Eve. However, with the development of virtual reality and other technologies, it may not be a dream in the future. Even if we are in a foreign country, we can "sit" together and watch the Spring Festival Gala.
