As the exclusive interactive partner of this year's Spring Festival Gala, users can participate in the distribution of 1.5 billion red envelopes and goodies as long as they open JD app. During the Spring Festival Gala, Chinese around the world participated in JD app red envelope interaction for a total of 69.1 billion times.
During the Spring Festival Gala, shake a shake, mobile phone and Che Lizi became hot search words. That night, users in Guangdong, Beijing, Shanghai, Jiangsu and Shandong became the big winners of red envelopes. The user orders 50% annual gifts to distant relatives.
During the Chinese new year, more than 200000 Jingdong Logistics brothers were on duty all night to fully protect consumers' new year shopping needs in more than 300 cities and nearly 1500 districts and counties across the country. They can place orders and receive goods normally even on New Year's Eve and new year's day.
Every Spring Festival, "having a reunion dinner, wearing new clothes and dressing up for a new home" are the most desirable and warm scenes. Young people under the age of 35 account for more than 56% of the interaction, exceeding the annual average.
Ms. Ning, who lives in Guangxi, is afraid that the wine is not enough in the Spring Festival. When the new year's Eve is over, 2 bottles of Baijiu and 5 brewed beer are served. After the Spring Festival Gala starts, the sales of high-end Baijiu represented by the Yanghe River supermarket in Jingdong supermarket increased by 11 times compared with the same period last year.
In addition, Jingdong supermarket has searched more than 110 million times for New Year gift boxes, of which 71% of users are post-80s and post-90s. During the new year's festival, food IP gift boxes increased five times month on month, and low sugar healthy pastry gift boxes increased nearly six times year-on-year.
During the Spring Festival Gala, Jingxi app synchronously launched the activity of "shaking and dividing 300 million red envelopes in the Spring Festival", attracting more than 32.27 million people to participate, and also issued more than 158 million coupons.
From Laba to the lunar new year, Jingxi netted nearly 100 kinds of intangible cultural heritage prefabricated dishes such as Chaoshan taro and ginkgo, Kaifeng fuxingzhai barrel chicken and old Shandong pork enema, which became the new online popularity of the annual banquet, with a month on month increase of 251%, and the growth of characteristic time-honored brands and intangible cultural heritage new year flavor explosive products exceeded 83 times. This Spring Festival, more than 75% of Jingxi's purchase users come from emerging markets, which makes the whole people taste the "new year flavor" of the community's new year goods. The direct collection of fresh produce in Jingxi farm not only makes consumers taste fresh, but also makes farmers taste sweet, driving the sales volume of fresh produce to double.
